Tools & Wizards About Us
iowabeauty.com screenshot

Report Summary

  • 60

    Performance

    Renders faster than
    75% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

iowabeauty.com

Salon Equipment from Beecher Group/Iowa Beauty and Barber Supply

Page Load Speed

4.8 sec in total

First Response

1.1 sec

Resources Loaded

3.6 sec

Page Rendered

115 ms

iowabeauty.com screenshot

About Website

Visit iowabeauty.com now to see the best up-to-date Iowa Beauty content and also check out these interesting facts you probably never knew about iowabeauty.com

The Beecher Group sells the finest qualtiy American and European manufactured professional salon equipment. This is salon equipment you buy once and use for years. It is backed by the best warranties ...

Visit iowabeauty.com

Key Findings

We analyzed Iowabeauty.com page load time and found that the first response time was 1.1 sec and then it took 3.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

iowabeauty.com performance score

60

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.5 s

15/100

10%

LCP (Largest Contentful Paint)

Value5.1 s

25/100

25%

SI (Speed Index)

Value6.4 s

40/100

10%

TBT (Total Blocking Time)

Value170 ms

93/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value7.3 s

50/100

10%

Network Requests Diagram

iowabeauty.com

1099 ms

iowabeauty.com

1407 ms

jquery-ui.min.css

34 ms

IB.css

60 ms

index.css

101 ms

Our browser made a total of 33 requests to load all elements on the main page. We found that 91% of them (30 requests) were addressed to the original Iowabeauty.com, 6% (2 requests) were made to Google-analytics.com and 3% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Iowabeauty.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 52.0 kB (2%)

Content Size

2.3 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Iowabeauty.com main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 2.1 MB which makes up the majority of the site volume.

HTML Optimization

-70%

Potential reduce by 12.0 kB

  • Original 17.2 kB
  • After minification 17.2 kB
  • After compression 5.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 12.0 kB or 70% of the original size.

Image Optimization

-1%

Potential reduce by 15.7 kB

  • Original 2.1 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Iowa Beauty images are well optimized though.

JavaScript Optimization

-14%

Potential reduce by 21.2 kB

  • Original 146.9 kB
  • After minification 146.9 kB
  • After compression 125.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 21.2 kB or 14% of the original size.

CSS Optimization

-21%

Potential reduce by 3.1 kB

  • Original 15.0 kB
  • After minification 15.0 kB
  • After compression 11.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Iowabeauty.com needs all CSS files to be minified and compressed as it can save up to 3.1 kB or 21% of the original size.

Requests Breakdown

Number of requests can be reduced by 5 (16%)

Requests Now

31

After Optimization

26

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 31 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Iowa Beauty. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

iowabeauty.com

iowabeauty.com

1099 ms

iowabeauty.com

iowabeauty.com

1407 ms

jquery-ui.min.css

jquery-ui.min.css

34 ms

IB.css

IB.css

60 ms

index.css

index.css

101 ms

jquery-1.12.4.min.js

jquery-1.12.4.min.js

151 ms

jquery-ui.min.js

jquery-ui.min.js

210 ms

imagemapresizer.min.js

imagemapresizer.min.js

242 ms

wwb17.min.js

wwb17.min.js

275 ms

analytics.js

analytics.js

58 ms

Wenfirst1.jpg

Wenfirst1.jpg

49 ms

Image16.jpg

Image16.jpg

73 ms

Image6.jpg

Image6.jpg

115 ms

Image5.jpg

Image5.jpg

136 ms

Image15.jpg

Image15.jpg

166 ms

a_collinslogo.jpg

a_collinslogo.jpg

195 ms

fableblack.jpg

fableblack.jpg

218 ms

img0466.png

img0466.png

246 ms

img0467_hover.png

img0467_hover.png

269 ms

img0467.png

img0467.png

298 ms

UP2bottle.jpg

UP2bottle.jpg

324 ms

its-color-new-pack.jpg

its-color-new-pack.jpg

582 ms

balayage-bleach.jpg

balayage-bleach.jpg

614 ms

Look9.jpg

Look9.jpg

645 ms

LogoArtegonegative.jpg

LogoArtegonegative.jpg

671 ms

index_Layer3_bkgrnd.png

index_Layer3_bkgrnd.png

695 ms

BeecherGrouplogo2.jpg

BeecherGrouplogo2.jpg

718 ms

ui-bg_glass_60_eeeeee_1x400.png

ui-bg_glass_60_eeeeee_1x400.png

744 ms

ui-bg_inset-soft_50_c9c9c9_1x100.png

ui-bg_inset-soft_50_c9c9c9_1x100.png

766 ms

ui-bg_glass_35_dddddd_1x400.png

ui-bg_glass_35_dddddd_1x400.png

752 ms

ui-bg_inset-hard_75_999999_1x100.png

ui-bg_inset-hard_75_999999_1x100.png

764 ms

collect

collect

12 ms

js

js

60 ms

Accessibility Review

iowabeauty.com accessibility score

96

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

iowabeauty.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

iowabeauty.com SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Iowabeauty.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Iowabeauty.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

iowabeauty.com

Open Graph description is not detected on the main page of Iowa Beauty. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: