Tools & Wizards About Us
ipa.co.uk screenshot

Report Summary

  • 34

    Performance

    Renders faster than
    54% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

ipa.co.uk

IPA | The Institute of Practitioners in Advertising

Page Load Speed

4 sec in total

First Response

571 ms

Resources Loaded

2.9 sec

Page Rendered

540 ms

ipa.co.uk screenshot

About Website

Click here to check amazing IPA content for United Kingdom. Otherwise, check out these important facts you probably never knew about ipa.co.uk

The Institute of Practitioners in Advertising, incorporated by Royal Charter is the organisation behind the practitioners that make UK advertising what it is today. Every year we help more than 4,000 ...

Visit ipa.co.uk

Key Findings

We analyzed Ipa.co.uk page load time and found that the first response time was 571 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

ipa.co.uk performance score

34

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.3 s

73/100

10%

LCP (Largest Contentful Paint)

Value14.4 s

0/100

25%

SI (Speed Index)

Value6.4 s

41/100

10%

TBT (Total Blocking Time)

Value1,160 ms

22/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value13.3 s

12/100

10%

Network Requests Diagram

ipa.co.uk

571 ms

DependencyHandler.axd

192 ms

loader.js

33 ms

address-3.50.min.js

189 ms

DependencyHandler.axd

778 ms

Our browser made a total of 61 requests to load all elements on the main page. We found that 51% of them (31 requests) were addressed to the original Ipa.co.uk, 7% (4 requests) were made to Googletagmanager.com and 5% (3 requests) were made to Api.usercentrics.eu. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Ipa.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 95.0 kB (7%)

Content Size

1.3 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ipa.co.uk main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 578.4 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 83.8 kB

  • Original 99.4 kB
  • After minification 66.1 kB
  • After compression 15.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 33.3 kB, which is 34% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 83.8 kB or 84% of the original size.

Image Optimization

-2%

Potential reduce by 10.6 kB

  • Original 557.8 kB
  • After minification 547.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. IPA images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 200 B

  • Original 578.4 kB
  • After minification 578.4 kB
  • After compression 578.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 351 B

  • Original 80.0 kB
  • After minification 80.0 kB
  • After compression 79.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ipa.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 24 (51%)

Requests Now

47

After Optimization

23

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 47 CSS, Javascripts, AJAX and image requests in order to completely render the main page of IPA. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

ipa.co.uk

ipa.co.uk

571 ms

DependencyHandler.axd

DependencyHandler.axd

192 ms

loader.js

loader.js

33 ms

address-3.50.min.js

address-3.50.min.js

189 ms

DependencyHandler.axd

DependencyHandler.axd

778 ms

addthis_widget.js

addthis_widget.js

248 ms

address-3.40.min.css

address-3.40.min.css

43 ms

vedd3670a3b1c4e178fdfb0cc912d969e1713874337387

vedd3670a3b1c4e178fdfb0cc912d969e1713874337387

187 ms

bundle_legacy.js

bundle_legacy.js

13 ms

gtm.js

gtm.js

148 ms

ipa-logo.svg

ipa-logo.svg

467 ms

ipa-logo-mobile.svg

ipa-logo-mobile.svg

469 ms

peoplefirstnavkey.png

peoplefirstnavkey.png

89 ms

insight_lightbulb_400.png

insight_lightbulb_400.png

89 ms

ft-ads_linkedin.jpg

ft-ads_linkedin.jpg

88 ms

ipa-agencies-day2-04267.jpg

ipa-agencies-day2-04267.jpg

581 ms

cpd_filter.jpg

cpd_filter.jpg

95 ms

events.png

events.png

98 ms

lucytant_headshot1.jpeg

lucytant_headshot1.jpeg

107 ms

advertising_unlocked2023.png

advertising_unlocked2023.png

111 ms

will-nevill.png

will-nevill.png

117 ms

empathy-400.png

empathy-400.png

151 ms

ipa-logo_360_x_306.jpg

ipa-logo_360_x_306.jpg

152 ms

paul_1000.jpg

paul_1000.jpg

152 ms

ipa-footer-logo.svg

ipa-footer-logo.svg

152 ms

twitter-x-white-logo-png.png

twitter-x-white-logo-png.png

153 ms

ai.0.js

ai.0.js

75 ms

Raleway-Regular.woff

Raleway-Regular.woff

662 ms

Raleway-Medium.woff

Raleway-Medium.woff

695 ms

Raleway-Light.woff

Raleway-Light.woff

1071 ms

Raleway-ExtraLight.woff

Raleway-ExtraLight.woff

1071 ms

Raleway-Thin.woff

Raleway-Thin.woff

1070 ms

Raleway-SemiBold.woff

Raleway-SemiBold.woff

1114 ms

Raleway-Bold.woff

Raleway-Bold.woff

1715 ms

Raleway-ExtraBold.woff

Raleway-ExtraBold.woff

1798 ms

Raleway-Black.woff

Raleway-Black.woff

1798 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1736 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1735 ms

ipa-icons.ttf

ipa-icons.ttf

1052 ms

languages.json

languages.json

116 ms

js

js

42 ms

hotjar-207224.js

hotjar-207224.js

286 ms

analytics.js

analytics.js

279 ms

destination

destination

278 ms

insight.min.js

insight.min.js

382 ms

pa-5bc9bf76cea07b00160002ee.js

pa-5bc9bf76cea07b00160002ee.js

429 ms

lftracker_v1_Xbp1oaEEK3naEdVj.js

lftracker_v1_Xbp1oaEEK3naEdVj.js

570 ms

collect

collect

97 ms

modules.842bcec28f9fd12bb79e.js

modules.842bcec28f9fd12bb79e.js

105 ms

74 ms

71 ms

collect

collect

22 ms

js

js

45 ms

en.json

en.json

119 ms

ga-audiences

ga-audiences

68 ms

52 ms

li_sync

li_sync

17 ms

1px.png

1px.png

9 ms

tr.lfeeder.com

tr.lfeeder.com

64 ms

translations-en.json

translations-en.json

4 ms

uct

uct

720 ms

Accessibility Review

ipa.co.uk accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

ipa.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

ipa.co.uk SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ipa.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ipa.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ipa.co.uk

Open Graph description is not detected on the main page of IPA. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: