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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

iprospect.co.uk

iProspect UK | Leading Digital Performance Marketing Agency

Page Load Speed

4.7 sec in total

First Response

17 ms

Resources Loaded

3.3 sec

Page Rendered

1.4 sec

iprospect.co.uk screenshot

About Website

Click here to check amazing IProspect content. Otherwise, check out these important facts you probably never knew about iprospect.co.uk

From strategy & planning to execution across channels such as SEO, PPC, Social, Display, Affiliate marketing, iProspect will help you meet your business objectives.

Visit iprospect.co.uk

Key Findings

We analyzed Iprospect.co.uk page load time and found that the first response time was 17 ms and then it took 4.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

iprospect.co.uk performance score

0

Network Requests Diagram

iprospect.co.uk

17 ms

57 ms

core.css

8 ms

jquery.min.js

80 ms

webfont.js

90 ms

Our browser made a total of 81 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Iprospect.co.uk, 77% (62 requests) were made to Iprospect.com and 7% (6 requests) were made to Dev.visualwebsiteoptimizer.com. The less responsive or slowest element that took the longest time to load (3.1 sec) relates to the external source Iprospect.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 875.7 kB (14%)

Content Size

6.1 MB

After Optimization

5.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Iprospect.co.uk main page is 6.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 5.0 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 127.0 kB

  • Original 149.1 kB
  • After minification 115.0 kB
  • After compression 22.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 34.0 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 127.0 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 3.6 kB

  • Original 5.0 MB
  • After minification 5.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. IProspect images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 404.0 kB

  • Original 574.6 kB
  • After minification 574.6 kB
  • After compression 170.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 404.0 kB or 70% of the original size.

CSS Optimization

-88%

Potential reduce by 341.2 kB

  • Original 387.5 kB
  • After minification 387.3 kB
  • After compression 46.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Iprospect.co.uk needs all CSS files to be minified and compressed as it can save up to 341.2 kB or 88% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (23%)

Requests Now

74

After Optimization

57

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 74 CSS, Javascripts, AJAX and image requests in order to completely render the main page of IProspect. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

iprospect.co.uk

iprospect.co.uk

17 ms

57 ms

core.css

core.css

8 ms

jquery.min.js

jquery.min.js

80 ms

webfont.js

webfont.js

90 ms

core.js

core.js

78 ms

j.php

j.php

59 ms

gtm.js

gtm.js

492 ms

gtm.js

gtm.js

735 ms

iprospect-logo-white.svg

iprospect-logo-white.svg

466 ms

iprospect-logo-small-white.svg

iprospect-logo-small-white.svg

467 ms

iProspect%20Enterprise%20overlay%20banner.jpg

iProspect%20Enterprise%20overlay%20banner.jpg

709 ms

Natural_Search_Icon.svg

Natural_Search_Icon.svg

2598 ms

Performance_Display_Icon.svg

Performance_Display_Icon.svg

710 ms

Content_Generation_Icon.svg

Content_Generation_Icon.svg

2098 ms

Conversion_Optimization_Icon.svg

Conversion_Optimization_Icon.svg

3118 ms

Analytics_Icon.svg

Analytics_Icon.svg

1193 ms

Social_Media_Management_Icon.svg

Social_Media_Management_Icon.svg

710 ms

Lead_Generation_Icon.svg

Lead_Generation_Icon.svg

712 ms

Video_Optimization_Icon.svg

Video_Optimization_Icon.svg

713 ms

Paid_Search_Icon.svg

Paid_Search_Icon.svg

713 ms

PaidSocial.svg

PaidSocial.svg

715 ms

PROGRAMMATIC.svg

PROGRAMMATIC.svg

735 ms

home-clients-bg.jpg

home-clients-bg.jpg

716 ms

GeneralMotors.svg

GeneralMotors.svg

717 ms

Adidas.svg

Adidas.svg

717 ms

British%20Airways%20-%20svg%20-%20Carrie-02.svg

British%20Airways%20-%20svg%20-%20Carrie-02.svg

719 ms

Burberry2.svg

Burberry2.svg

720 ms

Google%20Ananlytics%20360%20blog.jpg

Google%20Ananlytics%20360%20blog.jpg

722 ms

trends%202016%20programmatic.jpg

trends%202016%20programmatic.jpg

722 ms

Facebook%20reactions%20blog.jpg

Facebook%20reactions%20blog.jpg

722 ms

AvenirLT-Heavy.woff

AvenirLT-Heavy.woff

705 ms

GeneralMotors.svg

GeneralMotors.svg

285 ms

Adidas.svg

Adidas.svg

287 ms

British%20Airways%20-%20svg%20-%20Carrie-02.svg

British%20Airways%20-%20svg%20-%20Carrie-02.svg

289 ms

Burberry2.svg

Burberry2.svg

289 ms

Black%20Overlay%20Handholding%20Nokia%20%20Banner.jpg

Black%20Overlay%20Handholding%20Nokia%20%20Banner.jpg

271 ms

WEBSITE_mobile_featured2.jpg

WEBSITE_mobile_featured2.jpg

270 ms

cambria.woff

cambria.woff

256 ms

iprospect.woff

iprospect.woff

256 ms

font-awesome.woff

font-awesome.woff

256 ms

AvenirLT-Medium.woff

AvenirLT-Medium.woff

256 ms

iProspect%20Enterprise%20overlay%20banner.jpg

iProspect%20Enterprise%20overlay%20banner.jpg

164 ms

Black%20Overlay%20Handholding%20Nokia%20%20Banner.jpg

Black%20Overlay%20Handholding%20Nokia%20%20Banner.jpg

516 ms

WEBSITE_mobile_featured2.jpg

WEBSITE_mobile_featured2.jpg

165 ms

cover-careers.jpg

cover-careers.jpg

165 ms

1%20Grid_1.jpg

1%20Grid_1.jpg

166 ms

2%20Grid_1.jpg

2%20Grid_1.jpg

166 ms

3%20Grid_1.jpg

3%20Grid_1.jpg

167 ms

7%20Grid_1.jpg

7%20Grid_1.jpg

557 ms

5%20Grid_1.jpg

5%20Grid_1.jpg

169 ms

4%20Grid_1.jpg

4%20Grid_1.jpg

170 ms

8%20Grid_1.jpg

8%20Grid_1.jpg

169 ms

6%20Grid_1.jpg

6%20Grid_1.jpg

170 ms

Asda%20George%20Small%20Banner.jpg

Asda%20George%20Small%20Banner.jpg

171 ms

Sky%20Bingo%20cover.jpg

Sky%20Bingo%20cover.jpg

170 ms

Adidas%20cover%20image%202.jpg

Adidas%20cover%20image%202.jpg

171 ms

Paid_Social_Media_450.jpg

Paid_Social_Media_450.jpg

172 ms

Programmatic_11.jpg

Programmatic_11.jpg

172 ms

Natural_Search_450.jpg

Natural_Search_450.jpg

172 ms

Performance_Display_450.jpg

Performance_Display_450.jpg

172 ms

Content_Generation_450.jpg

Content_Generation_450.jpg

173 ms

Conversion_Optimisation_450.jpg

Conversion_Optimisation_450.jpg

172 ms

Data_Analytics_450.jpg

Data_Analytics_450.jpg

173 ms

Social_Management_450.jpg

Social_Management_450.jpg

175 ms

Lead_Generation_450.jpg

Lead_Generation_450.jpg

174 ms

Video_Optimisation_450.jpg

Video_Optimisation_450.jpg

175 ms

Paid_Search_450.jpg

Paid_Search_450.jpg

175 ms

v.gif

v.gif

157 ms

va-f9423035fc9f0fdad5f7654cfb9df14b.js

va-f9423035fc9f0fdad5f7654cfb9df14b.js

55 ms

opa-949357b71eda375b06a39eb1b86f4730.js

opa-949357b71eda375b06a39eb1b86f4730.js

56 ms

analytics.js

analytics.js

29 ms

hotjar-9272.js

hotjar-9272.js

200 ms

l.gif

l.gif

72 ms

linkid.js

linkid.js

46 ms

modules-043c1e6abe660c48857202e419ff9d8a.js

modules-043c1e6abe660c48857202e419ff9d8a.js

34 ms

collect

collect

10 ms

collect

collect

60 ms

visit-data

visit-data

329 ms

collect

collect

17 ms

l.gif

l.gif

12 ms

SEO Factors

iprospect.co.uk SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Iprospect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Iprospect.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

iprospect.co.uk

Open Graph data is detected on the main page of IProspect. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: