Access ipsos-mori.com. Ipsos MORI | Global Market Research and Public Opinion Specialist

ipsos-mori.com

161 ms

122 ms

v1

46 ms

Our browser made a total of 3 requests to load all elements on the main page. We found that 33% of them (1 request) were addressed to the original Ipsos-mori.com, 67% (2 requests) were made to Ipsos.com. The less responsive or slowest element that took the longest time to load (161 ms) belongs to the original domain Ipsos-mori.com.

Content Size

2.9 MB

After Optimization

1.6 MB

In fact, the total size of Ipsos-mori.com main page is 2.9 MB. This result falls within the top 5000 of lightweight and thus fast loading web pages. Only a small number of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-57%

Potential reduce by 9.0 kB

Original 15.8 kB
After minification 15.8 kB
After compression 6.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 9.0 kB or 57% of the original size.

Image Optimization

-11%

Potential reduce by 145.0 kB

Original 1.4 MB
After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Ipsos MORI needs image optimization as it can save up to 145.0 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-72%

Potential reduce by 655.0 kB

Original 911.8 kB
After minification 850.2 kB
After compression 256.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 655.0 kB or 72% of the original size.

CSS Optimization

-88%

Potential reduce by 529.3 kB

Original 604.9 kB
After minification 552.5 kB
After compression 75.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ipsos-mori.com needs all CSS files to be minified and compressed as it can save up to 529.3 kB or 88% of the original size.

Requests Now

After Optimization

The browser has sent 1 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ipsos MORI. According to our analytics all requests are already optimized.