Tools & Wizards About Us
irrationallabs.com screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

irrationallabs.com

Irrational Labs - Behaviorally informed design for better products and a better world

Page Load Speed

1.4 sec in total

First Response

93 ms

Resources Loaded

1.2 sec

Page Rendered

85 ms

irrationallabs.com screenshot

About Website

Visit irrationallabs.com now to see the best up-to-date Irrational Labs content for India and also check out these interesting facts you probably never knew about irrationallabs.com

We're a behavioral science firm that helps companies understand their users' psychology - and design new ways to drive product engagement.

Visit irrationallabs.com

Key Findings

We analyzed Irrationallabs.com page load time and found that the first response time was 93 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

irrationallabs.com performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

38/100

10%

LCP (Largest Contentful Paint)

Value7.4 s

4/100

25%

SI (Speed Index)

Value6.4 s

40/100

10%

TBT (Total Blocking Time)

Value3,860 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.019

100/100

15%

TTI (Time to Interactive)

Value15.7 s

6/100

10%

Network Requests Diagram

irrationallabs.com

93 ms

irrationallabs.com

181 ms

gtm.js

83 ms

sharethis.js

22 ms

app.css

25 ms

Our browser made a total of 85 requests to load all elements on the main page. We found that 76% of them (65 requests) were addressed to the original Irrationallabs.com, 2% (2 requests) were made to Clarity.ms and 2% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (501 ms) belongs to the original domain Irrationallabs.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.0 MB (15%)

Content Size

6.7 MB

After Optimization

5.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Irrationallabs.com main page is 6.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 5.7 MB which makes up the majority of the site volume.

HTML Optimization

-71%

Potential reduce by 547.8 kB

  • Original 776.3 kB
  • After minification 767.6 kB
  • After compression 228.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 547.8 kB or 71% of the original size.

Image Optimization

-8%

Potential reduce by 471.9 kB

  • Original 5.7 MB
  • After minification 5.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Irrational Labs images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 491 B

  • Original 189.4 kB
  • After minification 189.4 kB
  • After compression 188.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 101 B

  • Original 31.7 kB
  • After minification 31.7 kB
  • After compression 31.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Irrationallabs.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 31 (38%)

Requests Now

82

After Optimization

51

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 82 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Irrational Labs. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

irrationallabs.com

irrationallabs.com

93 ms

irrationallabs.com

irrationallabs.com

181 ms

gtm.js

gtm.js

83 ms

sharethis.js

sharethis.js

22 ms

app.css

app.css

25 ms

jquery.min.js

jquery.min.js

29 ms

p.css

p.css

24 ms

hotjar-3189837.js

hotjar-3189837.js

154 ms

home3.jpg

home3.jpg

291 ms

google.jpg

google.jpg

58 ms

Intuit_logo_logotype.png

Intuit_logo_logotype.png

227 ms

Airbnb_Logo_B%C3%A9lo.svg.png

Airbnb_Logo_B%C3%A9lo.svg.png

326 ms

Marriott_International.svg

Marriott_International.svg

89 ms

Credit_Karma_logo.svg.png

Credit_Karma_logo.svg.png

141 ms

Belong-Health-3000x1071px.png

Belong-Health-3000x1071px.png

91 ms

Optum_logo_2021.svg.png

Optum_logo_2021.svg.png

137 ms

tik-tok-background-tik-tok-icon-social-media-icon-realistic-tik-tok-app-set-logo-vector-zaporizhzhia-ukraine-may-10-2021_399089-1045.jpg

tik-tok-background-tik-tok-icon-social-media-icon-realistic-tik-tok-app-set-logo-vector-zaporizhzhia-ukraine-may-10-2021_399089-1045.jpg

138 ms

TytoCare.svg

TytoCare.svg

141 ms

BioCryst-3000x1071px.png

BioCryst-3000x1071px.png

198 ms

Glassdoor-Logo-700x394-1.png

Glassdoor-Logo-700x394-1.png

288 ms

lilly.jpg

lilly.jpg

177 ms

indeed.jpg

indeed.jpg

182 ms

Walmart_logo.svg.png

Walmart_logo.svg.png

196 ms

Roche_Logo.svg

Roche_Logo.svg

204 ms

aetna.jpg

aetna.jpg

208 ms

LI-Logo.png

LI-Logo.png

213 ms

Anthem_Inc._Logo.svg

Anthem_Inc._Logo.svg

216 ms

1280px-Bumble_logo_with_wordmark.svg.png

1280px-Bumble_logo_with_wordmark.svg.png

223 ms

bbva.jpg

bbva.jpg

226 ms

lyft.jpg

lyft.jpg

233 ms

swiggy.jpg

swiggy.jpg

298 ms

argenx.jpg

argenx.jpg

235 ms

Screen-Shot-2022-02-23-at-1.45.35-PM.png

Screen-Shot-2022-02-23-at-1.45.35-PM.png

242 ms

fidelity.jpg

fidelity.jpg

247 ms

paypal.jpg

paypal.jpg

292 ms

microsoft-2.jpg

microsoft-2.jpg

305 ms

theworldbank.jpg

theworldbank.jpg

339 ms

cklogo.png

cklogo.png

360 ms

Credit-Karma-christine-roy-ir5MHI6rPg0-unsplash-375x429.jpeg

Credit-Karma-christine-roy-ir5MHI6rPg0-unsplash-375x429.jpeg

301 ms

Belong-Health_Logo_Primary_Full-Name_Transparent_Marine.png

Belong-Health_Logo_Primary_Full-Name_Transparent_Marine.png

360 ms

Screenshot-2023-01-31-at-22.50.31-375x429.png

Screenshot-2023-01-31-at-22.50.31-375x429.png

312 ms

logo.jpg

logo.jpg

313 ms

good-free-photos-YZsvNs2GCPU-unsplash-scaled-375x429.jpg

good-free-photos-YZsvNs2GCPU-unsplash-scaled-375x429.jpg

323 ms

a6255b5e95.js

a6255b5e95.js

182 ms

basic.min.css

basic.min.css

292 ms

insight.min.js

insight.min.js

48 ms

uwt.js

uwt.js

45 ms

fbevents.js

fbevents.js

51 ms

54v85130nw

54v85130nw

88 ms

theme-ie11.min.css

theme-ie11.min.css

244 ms

theme.min.css

theme.min.css

252 ms

insight.old.min.js

insight.old.min.js

34 ms

app.min.js

app.min.js

211 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

218 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

251 ms

wp-polyfill.min.js

wp-polyfill.min.js

218 ms

modules.84f80a92c39bbd76564a.js

modules.84f80a92c39bbd76564a.js

25 ms

clarity.js

clarity.js

17 ms

adsct

adsct

179 ms

adsct

adsct

187 ms

dom-ready.min.js

dom-ready.min.js

186 ms

hooks.min.js

hooks.min.js

183 ms

i18n.min.js

i18n.min.js

170 ms

a11y.min.js

a11y.min.js

168 ms

jquery.json.min.js

jquery.json.min.js

162 ms

gravityforms.min.js

gravityforms.min.js

159 ms

placeholders.jquery.min.js

placeholders.jquery.min.js

155 ms

utils.min.js

utils.min.js

158 ms

vendor-theme.min.js

vendor-theme.min.js

151 ms

scripts-theme.min.js

scripts-theme.min.js

150 ms

tiktok.png

tiktok.png

220 ms

hello-i-m-nik-q1n1LmoL4Es-unsplash-scaled-375x429.jpg

hello-i-m-nik-q1n1LmoL4Es-unsplash-scaled-375x429.jpg

142 ms

Credit-Karma-christine-roy-ir5MHI6rPg0-unsplash-80x80.jpeg

Credit-Karma-christine-roy-ir5MHI6rPg0-unsplash-80x80.jpeg

210 ms

Screenshot-2023-01-31-at-22.50.31-80x80.png

Screenshot-2023-01-31-at-22.50.31-80x80.png

289 ms

good-free-photos-YZsvNs2GCPU-unsplash-scaled-80x80.jpg

good-free-photos-YZsvNs2GCPU-unsplash-scaled-80x80.jpg

200 ms

hello-i-m-nik-q1n1LmoL4Es-unsplash-scaled-80x80.jpg

hello-i-m-nik-q1n1LmoL4Es-unsplash-scaled-80x80.jpg

160 ms

UX-Indeed-200x200.png

UX-Indeed-200x200.png

285 ms

DSC_1468-Edited-1180x1040.png

DSC_1468-Edited-1180x1040.png

300 ms

Team-Trainings-Custom-1180x1040.png

Team-Trainings-Custom-1180x1040.png

501 ms

analytics.js

analytics.js

24 ms

collect

collect

13 ms

collect

collect

26 ms

js

js

37 ms

c.gif

c.gif

8 ms

ga-audiences

ga-audiences

96 ms

Accessibility Review

irrationallabs.com accessibility score

87

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

irrationallabs.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

irrationallabs.com SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Irrationallabs.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Irrationallabs.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

irrationallabs.com

Open Graph data is detected on the main page of Irrational Labs. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: