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Report Summary

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    Performance

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isentia.com.au

Isentia: Media Monitoring, Analytics & Insights Solutions

Page Load Speed

11.5 sec in total

First Response

723 ms

Resources Loaded

7.2 sec

Page Rendered

3.6 sec

isentia.com.au screenshot

About Website

Visit isentia.com.au now to see the best up-to-date Isentia content and also check out these interesting facts you probably never knew about isentia.com.au

Media monitoring solutions for comprehensive TV, Radio, Social Media, Online & Print media intelligence across Australia, New Zealand & South-East Asia.

Visit isentia.com.au

Key Findings

We analyzed Isentia.com.au page load time and found that the first response time was 723 ms and then it took 10.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

isentia.com.au performance score

0

Network Requests Diagram

isentia.com.au

723 ms

australia

539 ms

www.isentia.com

389 ms

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18 ms

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24 ms

Our browser made a total of 95 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Isentia.com.au, 40% (38 requests) were made to Isentia.com and 9% (9 requests) were made to . The less responsive or slowest element that took the longest time to load (3.5 sec) relates to the external source App-sn03.marketo.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (16%)

Content Size

7.2 MB

After Optimization

6.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Isentia.com.au main page is 7.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 6.5 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 158.7 kB

  • Original 194.3 kB
  • After minification 187.1 kB
  • After compression 35.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 158.7 kB or 82% of the original size.

Image Optimization

-11%

Potential reduce by 678.4 kB

  • Original 6.5 MB
  • After minification 5.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Isentia needs image optimization as it can save up to 678.4 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-27%

Potential reduce by 31.8 kB

  • Original 119.1 kB
  • After minification 118.8 kB
  • After compression 87.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 31.8 kB or 27% of the original size.

CSS Optimization

-75%

Potential reduce by 314.7 kB

  • Original 418.4 kB
  • After minification 418.2 kB
  • After compression 103.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Isentia.com.au needs all CSS files to be minified and compressed as it can save up to 314.7 kB or 75% of the original size.

Requests Breakdown

Number of requests can be reduced by 39 (55%)

Requests Now

71

After Optimization

32

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 71 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Isentia. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

isentia.com.au

isentia.com.au

723 ms

australia

australia

539 ms

www.isentia.com

www.isentia.com

389 ms

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SEO Factors

isentia.com.au SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Isentia.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Isentia.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

isentia.com.au

Open Graph data is detected on the main page of Isentia. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: