Tools & Wizards About Us
ishbeauty.com screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    42% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 48% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

ishbeauty.com

ISH

Page Load Speed

1.9 sec in total

First Response

263 ms

Resources Loaded

1.1 sec

Page Rendered

557 ms

ishbeauty.com screenshot

About Website

Click here to check amazing ISH Beauty content for United States. Otherwise, check out these important facts you probably never knew about ishbeauty.com

ISH is a fresh and innovative makeup line that celebrates authentic beauty from the inside out. Our goal is for makeup to be fun, easy, and, above all, a way to enhance – not mask – who you truly are.

Visit ishbeauty.com

Key Findings

We analyzed Ishbeauty.com page load time and found that the first response time was 263 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

ishbeauty.com performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

22/100

10%

LCP (Largest Contentful Paint)

Value15.6 s

0/100

25%

SI (Speed Index)

Value8.1 s

21/100

10%

TBT (Total Blocking Time)

Value1,120 ms

23/100

30%

CLS (Cumulative Layout Shift)

Value0.158

74/100

15%

TTI (Time to Interactive)

Value16.0 s

6/100

10%

Network Requests Diagram

ishbeauty.com

263 ms

ishbeauty.com

319 ms

webfont.js

63 ms

ga_urchin_forms-0826cdefee6590321eb5c0c435eeebf7a8425a5493a9e95059c40e07e069ad52.js

83 ms

style.css

93 ms

Our browser made a total of 52 requests to load all elements on the main page. We found that 4% of them (2 requests) were addressed to the original Ishbeauty.com, 58% (30 requests) were made to Cdn.shopify.com and 6% (3 requests) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (319 ms) belongs to the original domain Ishbeauty.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (39%)

Content Size

2.8 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ishbeauty.com main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 23.5 kB

  • Original 30.6 kB
  • After minification 24.1 kB
  • After compression 7.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.5 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 23.5 kB or 77% of the original size.

Image Optimization

-19%

Potential reduce by 337.9 kB

  • Original 1.8 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, ISH Beauty needs image optimization as it can save up to 337.9 kB or 19% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-65%

Potential reduce by 388.8 kB

  • Original 594.8 kB
  • After minification 578.6 kB
  • After compression 206.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 388.8 kB or 65% of the original size.

CSS Optimization

-85%

Potential reduce by 352.9 kB

  • Original 413.3 kB
  • After minification 362.9 kB
  • After compression 60.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ishbeauty.com needs all CSS files to be minified and compressed as it can save up to 352.9 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (48%)

Requests Now

40

After Optimization

21

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ISH Beauty. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

ishbeauty.com

ishbeauty.com

263 ms

ishbeauty.com

ishbeauty.com

319 ms

webfont.js

webfont.js

63 ms

ga_urchin_forms-0826cdefee6590321eb5c0c435eeebf7a8425a5493a9e95059c40e07e069ad52.js

ga_urchin_forms-0826cdefee6590321eb5c0c435eeebf7a8425a5493a9e95059c40e07e069ad52.js

83 ms

style.css

style.css

93 ms

custom-styles.css

custom-styles.css

83 ms

custom.modernizr.js

custom.modernizr.js

89 ms

jquery.min.js

jquery.min.js

68 ms

jquery-ui.min.js

jquery-ui.min.js

68 ms

api.jquery-5f52c6aafe08e99b5fd74bc04431f324d961490d08bb70ca69b5e05941aa4323.js

api.jquery-5f52c6aafe08e99b5fd74bc04431f324d961490d08bb70ca69b5e05941aa4323.js

86 ms

option_selection-04f21dade47c181126ac61b64d757485f84671daadfa90e4956a522cda4c2948.js

option_selection-04f21dade47c181126ac61b64d757485f84671daadfa90e4956a522cda4c2948.js

87 ms

plugins.js

plugins.js

127 ms

shop.js

shop.js

126 ms

mc-validate.js

mc-validate.js

96 ms

shopify_stats.js

shopify_stats.js

63 ms

trekkie.storefront.min.js

trekkie.storefront.min.js

81 ms

shop_events_listener-dabe00038c134ebede3c66ef50bfdcedb847ac379226dfb9a22bbf438ac8dbef.js

shop_events_listener-dabe00038c134ebede3c66ef50bfdcedb847ac379226dfb9a22bbf438ac8dbef.js

64 ms

gtm.js

gtm.js

162 ms

rz7-hXGQrmE

rz7-hXGQrmE

161 ms

logo.png

logo.png

86 ms

home-page-hero-image

home-page-hero-image

154 ms

video-play-button.png

video-play-button.png

91 ms

video-cover.jpg

video-cover.jpg

184 ms

block-1-image

block-1-image

106 ms

block-2-image

block-2-image

107 ms

block-3-image

block-3-image

154 ms

testimonial-1.png

testimonial-1.png

106 ms

testimonial-2.png

testimonial-2.png

110 ms

testimonial-3.png

testimonial-3.png

111 ms

testimonial-4.png

testimonial-4.png

115 ms

shop-now.jpg

shop-now.jpg

198 ms

social-instagram.png

social-instagram.png

153 ms

social-twitter.png

social-twitter.png

152 ms

social-facebook.png

social-facebook.png

157 ms

identify

identify

152 ms

Proxima-Nova-Alt-Regular.otf

Proxima-Nova-Alt-Regular.otf

75 ms

Proxima-Nova-Alt-Light.otf

Proxima-Nova-Alt-Light.otf

74 ms

Proxima-Nova-Alt-Bold.otf

Proxima-Nova-Alt-Bold.otf

74 ms

blockshop-icons.woff

blockshop-icons.woff

95 ms

analytics.js

analytics.js

43 ms

record.gif

record.gif

134 ms

collect

collect

30 ms

collect

collect

85 ms

page

page

98 ms

www-embed-player-vflfNyN_r.css

www-embed-player-vflfNyN_r.css

43 ms

www-embed-player.js

www-embed-player.js

63 ms

base.js

base.js

123 ms

Tqng9ngJVK4Gqvh3e602hP-HqlN49KFEUSDtmrOPmWo.js

Tqng9ngJVK4Gqvh3e602hP-HqlN49KFEUSDtmrOPmWo.js

47 ms

ad_status.js

ad_status.js

40 ms

zN7GBFwfMP4uA6AR0HCoLQ.ttf

zN7GBFwfMP4uA6AR0HCoLQ.ttf

48 ms

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

51 ms

shopify-embed.js

shopify-embed.js

37 ms

Accessibility Review

ishbeauty.com accessibility score

79

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

ishbeauty.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

ishbeauty.com SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ishbeauty.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Ishbeauty.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ishbeauty.com

Open Graph data is detected on the main page of ISH Beauty. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: