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itha.co.uk screenshot

Report Summary

  • 64

    Performance

    Renders faster than
    77% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 97

    SEO

    Google-friendlier than
    91% of websites

itha.co.uk

Itha - Organic lip colour with care

Page Load Speed

1.7 sec in total

First Response

240 ms

Resources Loaded

1.3 sec

Page Rendered

185 ms

itha.co.uk screenshot

About Website

Click here to check amazing Itha content. Otherwise, check out these important facts you probably never knew about itha.co.uk

Itha is an original and organic beauty brand from London. Our luscious lip products contain natural organic ingredients such as jojoba oil, yellow beeswax and unrefined cocoa butter that naturally pro...

Visit itha.co.uk

Key Findings

We analyzed Itha.co.uk page load time and found that the first response time was 240 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

itha.co.uk performance score

64

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

37/100

10%

LCP (Largest Contentful Paint)

Value5.5 s

19/100

25%

SI (Speed Index)

Value4.8 s

67/100

10%

TBT (Total Blocking Time)

Value120 ms

97/100

30%

CLS (Cumulative Layout Shift)

Value0.133

81/100

15%

TTI (Time to Interactive)

Value4.7 s

80/100

10%

Network Requests Diagram

itha.co.uk

240 ms

itha.co.uk

527 ms

jquery.min.js

29 ms

jquery-migrate-1.2.1.min.js

22 ms

loader.js

15 ms

Our browser made a total of 37 requests to load all elements on the main page. We found that 22% of them (8 requests) were addressed to the original Itha.co.uk, 41% (15 requests) were made to Assetsbeta.create-cdn.net and 19% (7 requests) were made to Create-cdn.net. The less responsive or slowest element that took the longest time to load (527 ms) belongs to the original domain Itha.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 37.7 kB (16%)

Content Size

230.2 kB

After Optimization

192.5 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Itha.co.uk main page is 230.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 103.2 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 33.2 kB

  • Original 44.2 kB
  • After minification 42.2 kB
  • After compression 11.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 33.2 kB or 75% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 103.2 kB
  • After minification 103.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Itha images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 4.5 kB

  • Original 82.7 kB
  • After minification 82.7 kB
  • After compression 78.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 12 (52%)

Requests Now

23

After Optimization

11

  • Images
  • JavaScript
  • CSS

The browser has sent 23 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Itha. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

itha.co.uk

itha.co.uk

240 ms

itha.co.uk

itha.co.uk

527 ms

jquery.min.js

jquery.min.js

29 ms

jquery-migrate-1.2.1.min.js

jquery-migrate-1.2.1.min.js

22 ms

loader.js

loader.js

15 ms

js

js

74 ms

modal.min.css

modal.min.css

46 ms

session.min.css

session.min.css

54 ms

modal.min.js

modal.min.js

90 ms

session.min.js

session.min.js

71 ms

content-builder-lite.min.css

content-builder-lite.min.css

61 ms

page-events.min.js

page-events.min.js

89 ms

basket.min.js

basket.min.js

118 ms

theme.min.css

theme.min.css

40 ms

palette.css

palette.css

40 ms

jquery.min.js

jquery.min.js

41 ms

wdk_stylesheet.min.css

wdk_stylesheet.min.css

41 ms

csswizardry-grids-responsive.min.css

csswizardry-grids-responsive.min.css

50 ms

shop-category.min.css

shop-category.min.css

113 ms

ajaxbasket.min.js

ajaxbasket.min.js

113 ms

colour.min.js

colour.min.js

116 ms

158.min.js

158.min.js

39 ms

fetch.min.js

fetch.min.js

30 ms

158.min.js

158.min.js

28 ms

wdk_stylesheet.min.css

wdk_stylesheet.min.css

20 ms

9399236.png

9399236.png

55 ms

mastercard.png

mastercard.png

35 ms

maestro.png

maestro.png

35 ms

visa.png

visa.png

356 ms

visaelectron.png

visaelectron.png

35 ms

paypal.png

paypal.png

356 ms

1000x616.jpg

1000x616.jpg

395 ms

1000x621.jpg

1000x621.jpg

408 ms

set_colours.php

set_colours.php

169 ms

opensans.woff

opensans.woff

20 ms

opensans.woff

opensans.woff

24 ms

thin.woff

thin.woff

18 ms

Accessibility Review

itha.co.uk accessibility score

86

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

itha.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

itha.co.uk SEO score

97

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Itha.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Itha.co.uk main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

itha.co.uk

Open Graph description is not detected on the main page of Itha. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: