Tools & Wizards About Us
its.co.uk screenshot

Report Summary

  • 11

    Performance

    Renders faster than
    24% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

its.co.uk

ITS.co.uk | Official UK Superstore for DeWalt, Makita & Milwaukee.

Page Load Speed

4 sec in total

First Response

279 ms

Resources Loaded

3.3 sec

Page Rendered

429 ms

its.co.uk screenshot

About Website

Click here to check amazing Its content for United Kingdom. Otherwise, check out these important facts you probably never knew about its.co.uk

As an Official Superstore for the top power tools & hand tools brands you benefit from competitive prices, full range and amazing aftercare - plus next day delivery.

Visit its.co.uk

Key Findings

We analyzed Its.co.uk page load time and found that the first response time was 279 ms and then it took 3.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

its.co.uk performance score

11

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

30/100

10%

LCP (Largest Contentful Paint)

Value8.5 s

1/100

25%

SI (Speed Index)

Value12.7 s

3/100

10%

TBT (Total Blocking Time)

Value10,270 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.261

47/100

15%

TTI (Time to Interactive)

Value37.4 s

0/100

10%

Network Requests Diagram

its.co.uk

279 ms

www.its.co.uk

622 ms

1COL.css

262 ms

ITSv2.css

523 ms

CUSTOM.css

229 ms

Our browser made a total of 183 requests to load all elements on the main page. We found that 4% of them (7 requests) were addressed to the original Its.co.uk, 69% (127 requests) were made to Itslondon.s3.amazonaws.com and 3% (6 requests) were made to Secure.livechatinc.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Itslondon.s3.amazonaws.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (31%)

Content Size

4.1 MB

After Optimization

2.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Its.co.uk main page is 4.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.5 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 291.0 kB

  • Original 323.6 kB
  • After minification 280.1 kB
  • After compression 32.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 43.5 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 291.0 kB or 90% of the original size.

Image Optimization

-2%

Potential reduce by 54.5 kB

  • Original 2.5 MB
  • After minification 2.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Its images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 790.9 kB

  • Original 1.2 MB
  • After minification 1.1 MB
  • After compression 368.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 790.9 kB or 68% of the original size.

CSS Optimization

-83%

Potential reduce by 123.9 kB

  • Original 150.1 kB
  • After minification 120.7 kB
  • After compression 26.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Its.co.uk needs all CSS files to be minified and compressed as it can save up to 123.9 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 50 (29%)

Requests Now

174

After Optimization

124

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 174 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Its. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 38 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

its.co.uk

its.co.uk

279 ms

www.its.co.uk

www.its.co.uk

622 ms

1COL.css

1COL.css

262 ms

ITSv2.css

ITSv2.css

523 ms

CUSTOM.css

CUSTOM.css

229 ms

css

css

78 ms

jquery.min.js

jquery.min.js

86 ms

jquery-ui.min.js

jquery-ui.min.js

107 ms

jquery.flexslider.2.2.js

jquery.flexslider.2.2.js

272 ms

jquery.easing.js

jquery.easing.js

203 ms

jquery.mousewheel.js

jquery.mousewheel.js

232 ms

jquery.flexslider.js

jquery.flexslider.js

304 ms

hideShowDiv.js

hideShowDiv.js

316 ms

WebResource.axd

WebResource.axd

250 ms

ScriptResource.axd

ScriptResource.axd

328 ms

ScriptResource.axd

ScriptResource.axd

254 ms

RHCUSTOM.css

RHCUSTOM.css

222 ms

RHCUSTOM.css

RHCUSTOM.css

107 ms

NoClick.js

NoClick.js

404 ms

search.js

search.js

419 ms

hier.js

hier.js

188 ms

conversion.js

conversion.js

24 ms

slick.min.css

slick.min.css

27 ms

slick.min.js

slick.min.js

30 ms

call.js

call.js

768 ms

gtm.js

gtm.js

142 ms

ga.js

ga.js

33 ms

plusone.js

plusone.js

382 ms

V6Logo.png

V6Logo.png

379 ms

USPs1.jpg

USPs1.jpg

379 ms

USPs2.jpg

USPs2.jpg

419 ms

StanleyHandTools_background.jpg

StanleyHandTools_background.jpg

705 ms

StanleyHandTools_content.jpg

StanleyHandTools_content.jpg

839 ms

SiteRadios-bg.jpg

SiteRadios-bg.jpg

959 ms

SiteRadios-ct.jpg

SiteRadios-ct.jpg

912 ms

MakitaMadnes_background.jpg

MakitaMadnes_background.jpg

1166 ms

MakitaMadnes_content.jpg

MakitaMadnes_content.jpg

1072 ms

cordlessmultitools_bg.jpg

cordlessmultitools_bg.jpg

913 ms

cordlessmultitools_content.jpg

cordlessmultitools_content.jpg

1130 ms

DEWDCD790D2.jpg

DEWDCD790D2.jpg

1073 ms

DEWDCD790D2_2.jpg

DEWDCD790D2_2.jpg

1022 ms

STALEVELS.jpg

STALEVELS.jpg

1161 ms

STALEVELS_2.jpg

STALEVELS_2.jpg

1118 ms

hr2630.jpg

hr2630.jpg

1258 ms

hr2630_2.jpg

hr2630_2.jpg

1172 ms

not_found.gif

not_found.gif

132 ms

HITDH26PX.jpg

HITDH26PX.jpg

134 ms

FEI250START.jpg

FEI250START.jpg

132 ms

MAKHR2630.jpg

MAKHR2630.jpg

146 ms

MAKRP0900XB.jpg

MAKRP0900XB.jpg

132 ms

EVORAGE3SPLUS.jpg

EVORAGE3SPLUS.jpg

134 ms

MAKDMR104.jpg

MAKDMR104.jpg

412 ms

MAKSK102Z.jpg

MAKSK102Z.jpg

413 ms

BOSGKS190.jpg

BOSGKS190.jpg

413 ms

BOSGHO2682.jpg

BOSGHO2682.jpg

410 ms

MAKDHP453RFX.jpg

MAKDHP453RFX.jpg

411 ms

STANLEY.jpg

STANLEY.jpg

1220 ms

STANLEY_2.jpg

STANLEY_2.jpg

1230 ms

PT99.jpg

PT99.jpg

1263 ms

PT99_2.jpg

PT99_2.jpg

1265 ms

MakitaMadnessSquare_1.jpg

MakitaMadnessSquare_1.jpg

1286 ms

MakitaMadnessSquare_2.jpg

MakitaMadnessSquare_2.jpg

1329 ms

DEWALT.jpg

DEWALT.jpg

1330 ms

MAKITA.jpg

MAKITA.jpg

1340 ms

__utm.gif

__utm.gif

36 ms

tracking.js

tracking.js

302 ms

js

js

37 ms

243 ms

MIL.jpg

MIL.jpg

1246 ms

BOSCH.jpg

BOSCH.jpg

1246 ms

FESTOOL.jpg

FESTOOL.jpg

1265 ms

HITACHI.jpg

HITACHI.jpg

1293 ms

PANA.jpg

PANA.jpg

1309 ms

collect

collect

276 ms

0715.js

0715.js

269 ms

analytics.js

analytics.js

216 ms

fbevents.js

fbevents.js

295 ms

bat.js

bat.js

217 ms

STANLEY.jpg

STANLEY.jpg

1294 ms

PartialControlHandler.ashx

PartialControlHandler.ashx

252 ms

118 ms

SNICKERSWORKWEAR.jpg

SNICKERSWORKWEAR.jpg

1122 ms

gtmp_compiled_FD-w6i_oWUw.js

gtmp_compiled_FD-w6i_oWUw.js

75 ms

collect

collect

44 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

46 ms

APACHE.jpg

APACHE.jpg

1072 ms

BESSEY.jpg

BESSEY.jpg

1115 ms

MAK5008MGJ.jpg

MAK5008MGJ.jpg

209 ms

HITGPACK.jpg

HITGPACK.jpg

185 ms

MAKTM3010CK.jpg

MAKTM3010CK.jpg

99 ms

FEI350QQUICKSTART.jpg

FEI350QQUICKSTART.jpg

106 ms

MAKSP6000J1KIT3.jpg

MAKSP6000J1KIT3.jpg

187 ms

script_data.js

script_data.js

225 ms

s

s

114 ms

t.js

t.js

45 ms

u

u

80 ms

139 ms

FESTS55REBQPLUSKIT.jpg

FESTS55REBQPLUSKIT.jpg

167 ms

DEWDW682K.jpg

DEWDW682K.jpg

124 ms

MAKTOPKIT7AJ.jpg

MAKTOPKIT7AJ.jpg

107 ms

BOSGSB182LIPLUS2.jpg

BOSGSB182LIPLUS2.jpg

120 ms

s

s

6 ms

PASIM65LITHIUM.jpg

PASIM65LITHIUM.jpg

118 ms

DEWDCS355D1.jpg

DEWDCS355D1.jpg

106 ms

localization.en.0.3632191afe35222a6b78c04d457adc0d_b44ba229dfde48f58ca5db5bfd70512b.js

localization.en.0.3632191afe35222a6b78c04d457adc0d_b44ba229dfde48f58ca5db5bfd70512b.js

62 ms

ping

ping

120 ms

open_chat.cgi

open_chat.cgi

109 ms

9k-RPmcnxYEPm8CNFsH2gg.woff

9k-RPmcnxYEPm8CNFsH2gg.woff

75 ms

livechat-modern_7cf45543dc.ttf

livechat-modern_7cf45543dc.ttf

33 ms

HITCJ18DSLL4.jpg

HITCJ18DSLL4.jpg

103 ms

MAKDHS680Z.jpg

MAKDHS680Z.jpg

117 ms

MILM18BID402C.jpg

MILM18BID402C.jpg

100 ms

MAKDHP481Z.jpg

MAKDHP481Z.jpg

116 ms

DEWDCN660P2.jpg

DEWDCN660P2.jpg

122 ms

PASIM350PLUS.jpg

PASIM350PLUS.jpg

108 ms

call-2.js

call-2.js

496 ms

embedded.20160229163048.js

embedded.20160229163048.js

86 ms

DEWDCB182.jpg

DEWDCB182.jpg

120 ms

VNT30040.jpg

VNT30040.jpg

121 ms

MAKBL1830PK2.jpg

MAKBL1830PK2.jpg

112 ms

ULT302042.jpg

ULT302042.jpg

184 ms

VNT30011.jpg

VNT30011.jpg

131 ms

VNT30312.jpg

VNT30312.jpg

114 ms

MILM18B4PK2.jpg

MILM18B4PK2.jpg

128 ms

_Incapsula_Resource

_Incapsula_Resource

28 ms

VNT30050.jpg

VNT30050.jpg

142 ms

VNT20101.jpg

VNT20101.jpg

140 ms

STA030656PK2.jpg

STA030656PK2.jpg

177 ms

_Incapsula_Resource

_Incapsula_Resource

29 ms

ULT200015.jpg

ULT200015.jpg

158 ms

STA998390.jpg

STA998390.jpg

217 ms

VNT20040.jpg

VNT20040.jpg

170 ms

STAXL3PACK.jpg

STAXL3PACK.jpg

223 ms

VNT20066.jpg

VNT20066.jpg

178 ms

STB962PK3.jpg

STB962PK3.jpg

224 ms

APAPIVOT.jpg

APAPIVOT.jpg

184 ms

SNI29059800.jpg

SNI29059800.jpg

229 ms

wkfQbvfT_02e2IWO3yYueQ.woff

wkfQbvfT_02e2IWO3yYueQ.woff

25 ms

KT3KS9Aol4WfR6Vas8kNcg.woff

KT3KS9Aol4WfR6Vas8kNcg.woff

42 ms

plusone.js

plusone.js

76 ms

widgets.js

widgets.js

19 ms

google.png

google.png

35 ms

WEBONLY.png

WEBONLY.png

207 ms

SCRT522.jpg

SCRT522.jpg

219 ms

button.831500944bc3eb7ea5276ccdc3f71d2e.js

button.831500944bc3eb7ea5276ccdc3f71d2e.js

27 ms

APAAPKHT.jpg

APAAPKHT.jpg

234 ms

STA10003103.jpg

STA10003103.jpg

234 ms

like.php

like.php

57 ms

SNI28230400.jpg

SNI28230400.jpg

227 ms

DICSH5012.jpg

DICSH5012.jpg

277 ms

follow_button.6a78875565a912489e9aef879c881358.en.html

follow_button.6a78875565a912489e9aef879c881358.en.html

18 ms

SNI11280418.jpg

SNI11280418.jpg

222 ms

SCRT5193DGR.jpg

SCRT5193DGR.jpg

241 ms

Reviews.jpg

Reviews.jpg

483 ms

vpc6VNjRPXV.js

vpc6VNjRPXV.js

283 ms

LVx-xkvaJ0b.png

LVx-xkvaJ0b.png

317 ms

Cata.jpg

Cata.jpg

420 ms

Cata_2.jpg

Cata_2.jpg

417 ms

Delivery.jpg

Delivery.jpg

416 ms

Delivery_2.jpg

Delivery_2.jpg

445 ms

Twarte.jpg

Twarte.jpg

463 ms

Twarte_2.jpg

Twarte_2.jpg

479 ms

Harlow.jpg

Harlow.jpg

472 ms

jot

jot

92 ms

Harlow_2.jpg

Harlow_2.jpg

462 ms

VNT20090_2.jpg

VNT20090_2.jpg

503 ms

infobutton.jpg

infobutton.jpg

517 ms

VNT20090.jpg

VNT20090.jpg

483 ms

PROSRSET_2.jpg

PROSRSET_2.jpg

553 ms

PROSRSET.jpg

PROSRSET.jpg

609 ms

BOS2608595425_2.jpg

BOS2608595425_2.jpg

538 ms

BOS2608595425.jpg

BOS2608595425.jpg

632 ms

VNT30316.jpg

VNT30316.jpg

580 ms

tel.png

tel.png

119 ms

searchV6.png

searchV6.png

119 ms

account.png

account.png

123 ms

trolley.png

trolley.png

124 ms

BasketItem.png

BasketItem.png

193 ms

blog.png

blog.png

158 ms

footerSlice.jpg

footerSlice.jpg

165 ms

cards.jpg

cards.jpg

179 ms

arrow-left.png

arrow-left.png

174 ms

arrow-right.png

arrow-right.png

191 ms

Accessibility Review

its.co.uk accessibility score

72

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

its.co.uk best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

its.co.uk SEO score

79

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Its.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Its.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

its.co.uk

Open Graph description is not detected on the main page of Its. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: