Report Summary

  • 8

    Performance

    Renders faster than
    22% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

its.co.uk

ITS.co.uk | Official UK Superstore for DeWalt, Makita & Milwaukee.

Page Load Speed

7.6 sec in total

First Response

336 ms

Resources Loaded

5.5 sec

Page Rendered

1.8 sec

its.co.uk screenshot

About Website

Click here to check amazing Its content for United Kingdom. Otherwise, check out these important facts you probably never knew about its.co.uk

As an Official Superstore for the top power tools & hand tools brands, you benefit from competitive prices, full range and amazing aftercare.

Visit its.co.uk

Key Findings

We analyzed Its.co.uk page load time and found that the first response time was 336 ms and then it took 7.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

its.co.uk performance score

8

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.2 s

8/100

10%

LCP (Largest Contentful Paint)

Value8.2 s

2/100

25%

SI (Speed Index)

Value15.5 s

0/100

10%

TBT (Total Blocking Time)

Value11,680 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.272

45/100

15%

TTI (Time to Interactive)

Value27.9 s

0/100

10%

Network Requests Diagram

its.co.uk

336 ms

its.co.uk

545 ms

gtm.js

124 ms

theme-bundle.polyfills.js

157 ms

theme-bundle.head_async.js

157 ms

Our browser made a total of 146 requests to load all elements on the main page. We found that 36% of them (53 requests) were addressed to the original Its.co.uk, 22% (32 requests) were made to I.shgcdn.com and 7% (10 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (3.9 sec) relates to the external source I.shgcdn.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 572.8 kB (13%)

Content Size

4.3 MB

After Optimization

3.8 MB

In fact, the total size of Its.co.uk main page is 4.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 3.4 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 457.3 kB

  • Original 559.5 kB
  • After minification 544.6 kB
  • After compression 102.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 457.3 kB or 82% of the original size.

Image Optimization

-3%

Potential reduce by 105.5 kB

  • Original 3.4 MB
  • After minification 3.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Its images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 10.0 kB

  • Original 344.8 kB
  • After minification 344.8 kB
  • After compression 334.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 11.7 kB
  • After minification 11.7 kB
  • After compression 11.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Its.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 67 (60%)

Requests Now

111

After Optimization

44

The browser has sent 111 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Its. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 41 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

its.co.uk accessibility score

83

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

its.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

its.co.uk SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Its.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Its.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Its. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: