Tools & Wizards About Us
ivoryoctopus.com.au screenshot

Report Summary

  • 9

    Performance

    Renders faster than
    23% of other websites

  • 68

    Accessibility

    Visual factors better than
    that of 33% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

ivoryoctopus.com.au

Baby Wraps & Muslin Swaddles Online in Australia | Ivory Octopus

Page Load Speed

4.2 sec in total

First Response

126 ms

Resources Loaded

3.8 sec

Page Rendered

299 ms

ivoryoctopus.com.au screenshot

About Website

Visit ivoryoctopus.com.au now to see the best up-to-date Ivory Octopus content and also check out these interesting facts you probably never knew about ivoryoctopus.com.au

Ivory Octopus is a one stop online store where you can buy the best quality baby wraps, baby muslin swaddles and baby clothing in Australia.

Visit ivoryoctopus.com.au

Key Findings

We analyzed Ivoryoctopus.com.au page load time and found that the first response time was 126 ms and then it took 4.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

ivoryoctopus.com.au performance score

9

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

51/100

10%

LCP (Largest Contentful Paint)

Value12.7 s

0/100

25%

SI (Speed Index)

Value7.8 s

23/100

10%

TBT (Total Blocking Time)

Value3,020 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value1.107

1/100

15%

TTI (Time to Interactive)

Value14.6 s

8/100

10%

Network Requests Diagram

ivoryoctopus.com.au

126 ms

ivoryoctopus.com.au

2007 ms

theme-3f9a4940-532c-0139-07ae-060f9d9ede4e.css

57 ms

loader.js

39 ms

css

36 ms

Our browser made a total of 66 requests to load all elements on the main page. We found that 30% of them (20 requests) were addressed to the original Ivoryoctopus.com.au, 35% (23 requests) were made to Cdn11.bigcommerce.com and 9% (6 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (2 sec) belongs to the original domain Ivoryoctopus.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 784.8 kB (38%)

Content Size

2.0 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Ivoryoctopus.com.au main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 934.4 kB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 755.4 kB

  • Original 828.3 kB
  • After minification 692.3 kB
  • After compression 72.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 136.0 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 755.4 kB or 91% of the original size.

Image Optimization

-2%

Potential reduce by 21.6 kB

  • Original 934.4 kB
  • After minification 912.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ivory Octopus images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 7.7 kB

  • Original 285.8 kB
  • After minification 285.8 kB
  • After compression 278.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 16 (28%)

Requests Now

57

After Optimization

41

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 57 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ivory Octopus. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

ivoryoctopus.com.au

ivoryoctopus.com.au

126 ms

ivoryoctopus.com.au

ivoryoctopus.com.au

2007 ms

theme-3f9a4940-532c-0139-07ae-060f9d9ede4e.css

theme-3f9a4940-532c-0139-07ae-060f9d9ede4e.css

57 ms

loader.js

loader.js

39 ms

css

css

36 ms

css

css

52 ms

fbevents.js

fbevents.js

76 ms

analytics-c7af4d4e323cc1137c45f692e81cae05fd2a3986.js

analytics-c7af4d4e323cc1137c45f692e81cae05fd2a3986.js

21 ms

w.js

w.js

58 ms

pxiEyp8kv8JHgFVrJJfedw.ttf

pxiEyp8kv8JHgFVrJJfedw.ttf

106 ms

pxiByp8kv8JHgFVrLGT9Z1xlEA.ttf

pxiByp8kv8JHgFVrLGT9Z1xlEA.ttf

138 ms

pxiByp8kv8JHgFVrLDz8Z1xlEA.ttf

pxiByp8kv8JHgFVrLDz8Z1xlEA.ttf

143 ms

pxiByp8kv8JHgFVrLEj6Z1xlEA.ttf

pxiByp8kv8JHgFVrLEj6Z1xlEA.ttf

149 ms

pxiByp8kv8JHgFVrLCz7Z1xlEA.ttf

pxiByp8kv8JHgFVrLCz7Z1xlEA.ttf

147 ms

analytics.js

analytics.js

66 ms

linkid.js

linkid.js

31 ms

ec.js

ec.js

16 ms

settings.luckyorange.net

settings.luckyorange.net

28 ms

nobot

nobot

61 ms

collect

collect

12 ms

js

js

117 ms

final_ivory_1573167323__16559.original.png

final_ivory_1573167323__16559.original.png

85 ms

stickylogo1.png

stickylogo1.png

1022 ms

loading.svg

loading.svg

102 ms

theme-bundle.main.js

theme-bundle.main.js

123 ms

csrf-protection-header-95f3d9ac8c049e3ed132c83a168cf1d6a8ed0237.js

csrf-protection-header-95f3d9ac8c049e3ed132c83a168cf1d6a8ed0237.js

90 ms

visitor_stencil.js

visitor_stencil.js

100 ms

widget.js

widget.js

106 ms

72e9170da1e8354c7f00b3fba.js

72e9170da1e8354c7f00b3fba.js

255 ms

jquery-3.4.1.min.js

jquery-3.4.1.min.js

89 ms

snug.png

snug.png

272 ms

jellycat.jpg

jellycat.jpg

272 ms

twodarlings.png

twodarlings.png

271 ms

bibslogo.png

bibslogo.png

273 ms

tenthpine.png

tenthpine.png

273 ms

popyatot.png

popyatot.png

273 ms

appleparksml.jpg

appleparksml.jpg

440 ms

imtoy.jpg

imtoy.jpg

314 ms

organicfarm.png

organicfarm.png

292 ms

hess.jpg

hess.jpg

292 ms

zippay.png

zippay.png

301 ms

laybuy.png

laybuy.png

438 ms

applepay.png

applepay.png

442 ms

payment-grey-sprite.svg

payment-grey-sprite.svg

86 ms

afterpay.svg

afterpay.svg

100 ms

throbber.gif

throbber.gif

117 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

438 ms

modernizr-custom.js

modernizr-custom.js

113 ms

collect

collect

69 ms

widget.min.js

widget.min.js

48 ms

collect

collect

28 ms

cookie-notification

cookie-notification

184 ms

theme-bundle.chunk.10.js

theme-bundle.chunk.10.js

53 ms

index.php

index.php

175 ms

580 ms

651 ms

935 ms

fontawesome-webfont.ttf

fontawesome-webfont.ttf

22 ms

BL6DUSK__15884.1637877004.jpg

BL6DUSK__15884.1637877004.jpg

504 ms

200000029__74525.1634554173.jpg

200000029__74525.1634554173.jpg

501 ms

5000139__94309.1644616233.jpg

5000139__94309.1644616233.jpg

503 ms

5000145b__98603.1644615419.jpg

5000145b__98603.1644615419.jpg

21 ms

5000133__04855.1644615221.jpg

5000133__04855.1644615221.jpg

501 ms

BIBS_Colour_Night_Vanilla__22366.1623211847.png

BIBS_Colour_Night_Vanilla__22366.1623211847.png

504 ms

BIBS_Colour_Night_Cloud__06824.1621734699.png

BIBS_Colour_Night_Cloud__06824.1621734699.png

505 ms

5000208__85542.1644614236.jpg

5000208__85542.1644614236.jpg

506 ms

Accessibility Review

ivoryoctopus.com.au accessibility score

68

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

ivoryoctopus.com.au best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

ivoryoctopus.com.au SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ivoryoctopus.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ivoryoctopus.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ivoryoctopus.com.au

Open Graph description is not detected on the main page of Ivory Octopus. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: