Tools & Wizards About Us
iwmshop.org.uk screenshot

Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

iwmshop.org.uk

Welcome to the Imperial War Museum Online Shop

Page Load Speed

586 ms in total

First Response

262 ms

Resources Loaded

270 ms

Page Rendered

54 ms

iwmshop.org.uk screenshot

About Website

Click here to check amazing Iwm Shop content for United States. Otherwise, check out these important facts you probably never knew about iwmshop.org.uk

Shop online for gifts, books, CDs, posters and special exhibition offers from the IWM London, Churchill War Rooms, HMS Belfast, IWM Duxford and IWM North

Visit iwmshop.org.uk

Key Findings

We analyzed Iwmshop.org.uk page load time and found that the first response time was 262 ms and then it took 324 ms to load all DOM resources and completely render a web page. This is an excellent result, as only 5% of websites can load faster.

Performance Metrics

iwmshop.org.uk performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.3 s

7/100

10%

LCP (Largest Contentful Paint)

Value14.1 s

0/100

25%

SI (Speed Index)

Value7.2 s

30/100

10%

TBT (Total Blocking Time)

Value320 ms

76/100

30%

CLS (Cumulative Layout Shift)

Value0.418

23/100

15%

TTI (Time to Interactive)

Value11.3 s

19/100

10%

Network Requests Diagram

iwmshop.org.uk

262 ms

Our browser made a total of 1 request to load all elements on the main page. We found that all of those requests were addressed to Iwmshop.org.uk and no external sources were called. The less responsive or slowest element that took the longest time to load (262 ms) belongs to the original domain Iwmshop.org.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 46 B (18%)

Content Size

255 B

After Optimization

209 B

  • HTML

In fact, the total size of Iwmshop.org.uk main page is 255 B. This result falls within the top 5000 of lightweight and thus fast loading web pages. Only a small number of websites need less resources to load. HTML takes 255 B which makes up the majority of the site volume.

HTML Optimization

-18%

Potential reduce by 46 B

  • Original 255 B
  • After minification 255 B
  • After compression 209 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 46 B or 18% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

0

After Optimization

0

Besides the initial HTML request, no CSS, Javascripts, AJAX or image files were requested in the course of web page rendering.

Network Requests Diagram

iwmshop.org.uk

iwmshop.org.uk

262 ms

Accessibility Review

iwmshop.org.uk accessibility score

78

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

iwmshop.org.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

iwmshop.org.uk SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Iwmshop.org.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Iwmshop.org.uk main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

iwmshop.org.uk

Open Graph description is not detected on the main page of Iwm Shop. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: