5 sec in total
168 ms
3.8 sec
1.1 sec
Click here to check amazing Shop Impossible content for United Kingdom. Otherwise, check out these important facts you probably never knew about shop.impossible.com
Buy Impossible collaborates with and sells ethical brands that have a positive impact on the world, creating great things that you can be proud to own.
Visit shop.impossible.comWe analyzed Shop.impossible.com page load time and found that the first response time was 168 ms and then it took 4.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.
shop.impossible.com performance score
168 ms
33 ms
52 ms
36 ms
77 ms
Our browser made a total of 56 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Shop.impossible.com, 64% (36 requests) were made to Cdn.shopify.com and 13% (7 requests) were made to Scontent.cdninstagram.com. The less responsive or slowest element that took the longest time to load (1.8 sec) relates to the external source S3-eu-west-1.amazonaws.com.
Page size can be reduced by 311.3 kB (24%)
1.3 MB
979.9 kB
In fact, the total size of Shop.impossible.com main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 901.3 kB which makes up the majority of the site volume.
Potential reduce by 139.2 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 17.7 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 139.2 kB or 87% of the original size.
Potential reduce by 6.6 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shop Impossible images are well optimized though.
Potential reduce by 111.6 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 111.6 kB or 68% of the original size.
Potential reduce by 53.8 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shop.impossible.com needs all CSS files to be minified and compressed as it can save up to 53.8 kB or 81% of the original size.
Number of requests can be reduced by 8 (16%)
50
42
The browser has sent 50 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop Impossible. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.
shop.impossible.com
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css
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styles.scss.css
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jquery.min.js
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option_selection-04f21dade47c181126ac61b64d757485f84671daadfa90e4956a522cda4c2948.js
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api.jquery-5f52c6aafe08e99b5fd74bc04431f324d961490d08bb70ca69b5e05941aa4323.js
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ga_urchin_forms-0826cdefee6590321eb5c0c435eeebf7a8425a5493a9e95059c40e07e069ad52.js
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libs.js
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scripts.js
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shopify_stats.js
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analytics.js
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logo-impossible.svg
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slideshow_2.jpg
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creditcards_visa-e9f829d15f5ec3b1953ba8b9bc59b448ddb1ec9235ae70c7936178744cb31489.svg
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AvenirNextLTPro-Bold.woff
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widget.js
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shop.impossible.com SEO score
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shop.impossible.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Shop.impossible.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
shop.impossible.com
Open Graph data is detected on the main page of Shop Impossible. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: