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jmarshallplan.com screenshot

Report Summary

  • 99

    Performance

    Renders faster than
    96% of other websites

  • 56

    Accessibility

    Visual factors better than
    that of 24% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 69

    SEO

    Google-friendlier than
    28% of websites

jmarshallplan.com

The Marshall Plan | A Strategic Marketing and Public Relations Consultancy in Santa Fe, New Mexico | Jennifer Marshall, Director

Page Load Speed

1.2 sec in total

First Response

176 ms

Resources Loaded

916 ms

Page Rendered

100 ms

jmarshallplan.com screenshot

About Website

Welcome to jmarshallplan.com homepage info - get ready to check J Marshall Plan best content right away, or after learning these important things about jmarshallplan.com

The Marshall Plan,LLC is a strategic marketing and public relations consultancy in Santa Fe, New Mexico. Jennifer Marshall, Director of the Marshall Plan, has nearly 20 years experience in managing an...

Visit jmarshallplan.com

Key Findings

We analyzed Jmarshallplan.com page load time and found that the first response time was 176 ms and then it took 1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

jmarshallplan.com performance score

99

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.7 s

91/100

10%

LCP (Largest Contentful Paint)

Value1.7 s

99/100

25%

SI (Speed Index)

Value2.5 s

98/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value1.7 s

100/100

10%

Network Requests Diagram

jmarshallplan.com

176 ms

jmarshallplan.com

329 ms

style.css

66 ms

crossfade.js

133 ms

urchin.js

8 ms

Our browser made a total of 16 requests to load all elements on the main page. We found that 81% of them (13 requests) were addressed to the original Jmarshallplan.com, 6% (1 request) were made to Google-analytics.com and 6% (1 request) were made to Edge.quantserve.com. The less responsive or slowest element that took the longest time to load (329 ms) belongs to the original domain Jmarshallplan.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 70.3 kB (60%)

Content Size

117.9 kB

After Optimization

47.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Jmarshallplan.com main page is 117.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 75.8 kB which makes up the majority of the site volume.

HTML Optimization

-69%

Potential reduce by 5.6 kB

  • Original 8.1 kB
  • After minification 6.5 kB
  • After compression 2.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 1.6 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 5.6 kB or 69% of the original size.

Image Optimization

-64%

Potential reduce by 48.4 kB

  • Original 75.8 kB
  • After minification 27.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, J Marshall Plan needs image optimization as it can save up to 48.4 kB or 64% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-49%

Potential reduce by 15.9 kB

  • Original 32.5 kB
  • After minification 32.5 kB
  • After compression 16.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 15.9 kB or 49% of the original size.

CSS Optimization

-28%

Potential reduce by 420 B

  • Original 1.5 kB
  • After minification 1.5 kB
  • After compression 1.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Jmarshallplan.com needs all CSS files to be minified and compressed as it can save up to 420 B or 28% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

14

After Optimization

14

  • Images
  • JavaScript
  • CSS

The browser has sent 14 CSS, Javascripts, AJAX and image requests in order to completely render the main page of J Marshall Plan. According to our analytics all requests are already optimized.

Network Requests Diagram

jmarshallplan.com

jmarshallplan.com

176 ms

jmarshallplan.com

jmarshallplan.com

329 ms

style.css

style.css

66 ms

crossfade.js

crossfade.js

133 ms

urchin.js

urchin.js

8 ms

quant.js

quant.js

5 ms

__utm.gif

__utm.gif

14 ms

title.png

title.png

192 ms

left_both.gif

left_both.gif

143 ms

right_both.gif

right_both.gif

198 ms

jmp_insta.jpg

jmp_insta.jpg

204 ms

jmp_twitter.png

jmp_twitter.png

201 ms

jmp_linkedin.png

jmp_linkedin.png

207 ms

mp.gif

mp.gif

213 ms

Jensmall.jpg

Jensmall.jpg

270 ms

sig.gif

sig.gif

264 ms

Accessibility Review

jmarshallplan.com accessibility score

56

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

jmarshallplan.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

jmarshallplan.com SEO score

69

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Jmarshallplan.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Jmarshallplan.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

jmarshallplan.com

Open Graph description is not detected on the main page of J Marshall Plan. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: