Report Summary

  • 54

    Performance

    Renders faster than
    72% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 87% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

kayakcreative.ca

Calgary Digital Marketing with HubSpot

Page Load Speed

1.9 sec in total

First Response

219 ms

Resources Loaded

1.2 sec

Page Rendered

487 ms

kayakcreative.ca screenshot

About Website

Visit kayakcreative.ca now to see the best up-to-date Kayakcreative content and also check out these interesting facts you probably never knew about kayakcreative.ca

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Key Findings

We analyzed Kayakcreative.ca page load time and found that the first response time was 219 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

kayakcreative.ca performance score

54

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

41/100

10%

LCP (Largest Contentful Paint)

Value3.7 s

58/100

25%

SI (Speed Index)

Value5.3 s

58/100

10%

TBT (Total Blocking Time)

Value420 ms

65/100

30%

CLS (Cumulative Layout Shift)

Value0.301

39/100

15%

TTI (Time to Interactive)

Value8.2 s

40/100

10%

Network Requests Diagram

kayakcreative.ca

219 ms

www.kayakonlinemarketing.com

343 ms

jquery-1.7.1.js

83 ms

public_common.css

73 ms

layout.min.css

77 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Kayakcreative.ca, 23% (13 requests) were made to Kayakonlinemarketing.com and 20% (11 requests) were made to Apis.google.com. The less responsive or slowest element that took the longest time to load (473 ms) relates to the external source No-cache.hubspot.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 268.1 kB (36%)

Content Size

736.7 kB

After Optimization

468.6 kB

In fact, the total size of Kayakcreative.ca main page is 736.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 340.4 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 62.9 kB

  • Original 74.3 kB
  • After minification 66.3 kB
  • After compression 11.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.0 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 62.9 kB or 85% of the original size.

Image Optimization

-2%

Potential reduce by 6.3 kB

  • Original 340.4 kB
  • After minification 334.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kayakcreative images are well optimized though.

JavaScript Optimization

-48%

Potential reduce by 89.5 kB

  • Original 187.4 kB
  • After minification 187.4 kB
  • After compression 97.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 89.5 kB or 48% of the original size.

CSS Optimization

-81%

Potential reduce by 109.3 kB

  • Original 134.6 kB
  • After minification 134.2 kB
  • After compression 25.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kayakcreative.ca needs all CSS files to be minified and compressed as it can save up to 109.3 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 22 (49%)

Requests Now

45

After Optimization

23

The browser has sent 45 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kayakcreative. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

kayakcreative.ca accessibility score

95

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

kayakcreative.ca best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

kayakcreative.ca SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kayakcreative.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kayakcreative.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Kayakcreative. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: