Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

kbhontrainmedia.com

KBH On-Train Media: On-train advertising

Page Load Speed

3.5 sec in total

First Response

265 ms

Resources Loaded

3 sec

Page Rendered

210 ms

kbhontrainmedia.com screenshot

About Website

Click here to check amazing KBH On Train Media content. Otherwise, check out these important facts you probably never knew about kbhontrainmedia.com

KBH On-Train Media is the UK leader in on-train advertising, working with major train operating companies across the country.

Visit kbhontrainmedia.com

Key Findings

We analyzed Kbhontrainmedia.com page load time and found that the first response time was 265 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

kbhontrainmedia.com performance score

0

Network Requests Diagram

kbhontrainmedia.com

265 ms

www.kbhontrainmedia.co.uk

746 ms

widgetkit-15892444.css

320 ms

css

23 ms

general.css

169 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Kbhontrainmedia.com, 86% (48 requests) were made to Kbhontrainmedia.co.uk and 5% (3 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1 sec) relates to the external source Kbhontrainmedia.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 802.3 kB (57%)

Content Size

1.4 MB

After Optimization

616.5 kB

In fact, the total size of Kbhontrainmedia.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Javascripts take 744.1 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 18.5 kB

  • Original 24.0 kB
  • After minification 22.6 kB
  • After compression 5.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 18.5 kB or 77% of the original size.

Image Optimization

-25%

Potential reduce by 117.6 kB

  • Original 471.3 kB
  • After minification 353.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, KBH On Train Media needs image optimization as it can save up to 117.6 kB or 25% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-69%

Potential reduce by 512.8 kB

  • Original 744.1 kB
  • After minification 733.9 kB
  • After compression 231.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 512.8 kB or 69% of the original size.

CSS Optimization

-86%

Potential reduce by 153.4 kB

  • Original 179.4 kB
  • After minification 167.1 kB
  • After compression 26.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kbhontrainmedia.com needs all CSS files to be minified and compressed as it can save up to 153.4 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 26 (53%)

Requests Now

49

After Optimization

23

The browser has sent 49 CSS, Javascripts, AJAX and image requests in order to completely render the main page of KBH On Train Media. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

SEO Factors

kbhontrainmedia.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kbhontrainmedia.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kbhontrainmedia.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of KBH On Train Media. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: