Tools & Wizards About Us
keepitsweet.co.uk screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

keepitsweet.co.uk

Traditional Sweets at your Online Sweet Shop | Keep It Sweet

Page Load Speed

3.3 sec in total

First Response

177 ms

Resources Loaded

2.7 sec

Page Rendered

406 ms

keepitsweet.co.uk screenshot

About Website

Click here to check amazing Keep It Sweet content for United Kingdom. Otherwise, check out these important facts you probably never knew about keepitsweet.co.uk

Keep It Sweet your online sweet shop for all your favourite Traditional Sweets. We also stock a huge selection or retro sweets and sweets for events.

Visit keepitsweet.co.uk

Key Findings

We analyzed Keepitsweet.co.uk page load time and found that the first response time was 177 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

keepitsweet.co.uk performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

19/100

10%

LCP (Largest Contentful Paint)

Value10.5 s

0/100

25%

SI (Speed Index)

Value7.2 s

29/100

10%

TBT (Total Blocking Time)

Value630 ms

47/100

30%

CLS (Cumulative Layout Shift)

Value1.311

1/100

15%

TTI (Time to Interactive)

Value11.7 s

17/100

10%

Network Requests Diagram

keepitsweet.co.uk

177 ms

www.keepitsweet.co.uk

167 ms

www.keepitsweet.co.uk

456 ms

jquery-ui.css

83 ms

css

89 ms

Our browser made a total of 98 requests to load all elements on the main page. We found that 69% of them (68 requests) were addressed to the original Keepitsweet.co.uk, 4% (4 requests) were made to Ajax.googleapis.com and 4% (4 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Keepitsweet.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 215.0 kB (9%)

Content Size

2.4 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Keepitsweet.co.uk main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 60.2 kB

  • Original 74.0 kB
  • After minification 70.8 kB
  • After compression 13.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 60.2 kB or 81% of the original size.

Image Optimization

-8%

Potential reduce by 150.4 kB

  • Original 1.9 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Keep It Sweet images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 4.4 kB

  • Original 408.1 kB
  • After minification 407.9 kB
  • After compression 403.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 31 (33%)

Requests Now

94

After Optimization

63

  • Images
  • JavaScript
  • CSS

The browser has sent 94 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Keep It Sweet. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

keepitsweet.co.uk

keepitsweet.co.uk

177 ms

www.keepitsweet.co.uk

www.keepitsweet.co.uk

167 ms

www.keepitsweet.co.uk

www.keepitsweet.co.uk

456 ms

jquery-ui.css

jquery-ui.css

83 ms

css

css

89 ms

g=css&t=keep-it-sweet&v=323

g=css&t=keep-it-sweet&v=323

109 ms

jquery.min.js

jquery.min.js

86 ms

jquery-ui.min.js

jquery-ui.min.js

91 ms

api.js

api.js

99 ms

g=js&t=keep-it-sweet&v=3

g=js&t=keep-it-sweet&v=3

289 ms

plusone.js

plusone.js

86 ms

js

js

143 ms

52714.js

52714.js

91 ms

cookieconsent.min.css

cookieconsent.min.css

91 ms

cookieconsent.min.js

cookieconsent.min.js

101 ms

js

js

207 ms

conversion.js

conversion.js

150 ms

keep-it-sweet

keep-it-sweet

137 ms

recaptcha__en.js

recaptcha__en.js

25 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

100 ms

fbevents.js

fbevents.js

265 ms

gtm.js

gtm.js

262 ms

gtm.js

gtm.js

263 ms

logo

logo

510 ms

body-bottom-bgd.png

body-bottom-bgd.png

438 ms

body-bgd.gif

body-bgd.gif

511 ms

body-grad-bgd.gif

body-grad-bgd.gif

534 ms

main-logo.gif

main-logo.gif

537 ms

email_header.gif

email_header.gif

530 ms

kis-logo-mobile.png

kis-logo-mobile.png

693 ms

telephone-number.gif

telephone-number.gif

524 ms

sweet-bag.gif

sweet-bag.gif

596 ms

search-bkg-001.gif

search-bkg-001.gif

624 ms

search-001.gif

search-001.gif

623 ms

aeroplane.png

aeroplane.png

696 ms

Easter-Thumbnail.jpg

Easter-Thumbnail.jpg

622 ms

Easter-Banner.jpg

Easter-Banner.jpg

914 ms

Corporate-2014-Thumb.jpg

Corporate-2014-Thumb.jpg

708 ms

Corporate-2014.jpg

Corporate-2014.jpg

946 ms

Party-Bags-Thumbnail-3.jpg

Party-Bags-Thumbnail-3.jpg

714 ms

Party-Bags.jpg

Party-Bags.jpg

864 ms

imagemagic.php

imagemagic.php

783 ms

imagemagic.php

imagemagic.php

794 ms

imagemagic.php

imagemagic.php

803 ms

imagemagic.php

imagemagic.php

870 ms

imagemagic.php

imagemagic.php

879 ms

imagemagic.php

imagemagic.php

890 ms

imagemagic.php

imagemagic.php

966 ms

imagemagic.php

imagemagic.php

1035 ms

imagemagic.php

imagemagic.php

966 ms

imagemagic.php

imagemagic.php

976 ms

imagemagic.php

imagemagic.php

998 ms

imagemagic.php

imagemagic.php

1032 ms

imagemagic.php

imagemagic.php

1056 ms

imagemagic.php

imagemagic.php

1051 ms

imagemagic.php

imagemagic.php

1063 ms

imagemagic.php

imagemagic.php

1085 ms

imagemagic.php

imagemagic.php

1117 ms

imagemagic.php

imagemagic.php

1122 ms

imagemagic.php

imagemagic.php

1062 ms

313 ms

245 ms

uK_94ruUb-k-wn52Kjc.ttf

uK_94ruUb-k-wn52Kjc.ttf

221 ms

ui-bg_flat_75_ffffff_40x100.png

ui-bg_flat_75_ffffff_40x100.png

168 ms

412739972523988

412739972523988

160 ms

feefo-widget.js

feefo-widget.js

96 ms

ktag.js

ktag.js

58 ms

number-changer.js

number-changer.js

108 ms

27 ms

imagemagic.php

imagemagic.php

713 ms

19 ms

imagemagic.php

imagemagic.php

642 ms

imagemagic.php

imagemagic.php

652 ms

getnumdata.js

getnumdata.js

12 ms

imagemagic.php

imagemagic.php

678 ms

imagemagic.php

imagemagic.php

680 ms

imagemagic.php

imagemagic.php

691 ms

imagemagic.php

imagemagic.php

646 ms

imagemagic.php

imagemagic.php

617 ms

imagemagic.php

imagemagic.php

638 ms

imagemagic.php

imagemagic.php

671 ms

imagemagic.php

imagemagic.php

609 ms

imagemagic.php

imagemagic.php

618 ms

imagemagic.php

imagemagic.php

618 ms

imagemagic.php

imagemagic.php

617 ms

imagemagic.php

imagemagic.php

564 ms

seo-bgd.jpg

seo-bgd.jpg

663 ms

seo-bgd-bottom.jpg

seo-bgd-bottom.jpg

582 ms

delivery-info-002.gif

delivery-info-002.gif

536 ms

bulk-orders-002.gif

bulk-orders-002.gif

539 ms

buying-guide-002.gif

buying-guide-002.gif

541 ms

facebook.gif

facebook.gif

543 ms

twitter.gif

twitter.gif

550 ms

checkout-cards-footer-002.gif

checkout-cards-footer-002.gif

538 ms

pp-logo-100px.png

pp-logo-100px.png

529 ms

keep-it-sweet-food-hygiene-rating.gif

keep-it-sweet-food-hygiene-rating.gif

544 ms

loader.gif

loader.gif

543 ms

top_arrow.gif

top_arrow.gif

544 ms

Accessibility Review

keepitsweet.co.uk accessibility score

84

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

keepitsweet.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

keepitsweet.co.uk SEO score

89

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Keepitsweet.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Keepitsweet.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

keepitsweet.co.uk

Open Graph description is not detected on the main page of Keep It Sweet. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: