Tools & Wizards About Us
kellog.com screenshot

Report Summary

  • 55

    Performance

    Renders faster than
    72% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 71

    SEO

    Google-friendlier than
    30% of websites

kellog.com

Unleashing Potential

Page Load Speed

4.8 sec in total

First Response

32 ms

Resources Loaded

4.7 sec

Page Rendered

131 ms

kellog.com screenshot

About Website

Click here to check amazing Kellog content. Otherwise, check out these important facts you probably never knew about kellog.com

Visit kellog.com

Key Findings

We analyzed Kellog.com page load time and found that the first response time was 32 ms and then it took 4.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

kellog.com performance score

55

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

24/100

10%

LCP (Largest Contentful Paint)

Value6.7 s

7/100

25%

SI (Speed Index)

Value8.0 s

21/100

10%

TBT (Total Blocking Time)

Value150 ms

94/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value6.5 s

59/100

10%

Network Requests Diagram

home.html

32 ms

OtAutoBlock.js

51 ms

otSDKStub.js

65 ms

clientlib-base.min.css

19 ms

ps-widget.js

48 ms

Our browser made a total of 50 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Kellog.com, 6% (3 requests) were made to Cdn.cookielaw.org and 4% (2 requests) were made to Cdn.pricespider.com. The less responsive or slowest element that took the longest time to load (4.2 sec) relates to the external source Kelloggs.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 367.7 kB (62%)

Content Size

589.3 kB

After Optimization

221.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Kellog.com main page is 589.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. CSS take 407.0 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 8.9 kB

  • Original 11.5 kB
  • After minification 10.7 kB
  • After compression 2.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 8.9 kB or 78% of the original size.

Image Optimization

-9%

Potential reduce by 13.7 kB

  • Original 152.5 kB
  • After minification 138.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kellog images are well optimized though.

JavaScript Optimization

-25%

Potential reduce by 4.6 kB

  • Original 18.3 kB
  • After minification 18.3 kB
  • After compression 13.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 4.6 kB or 25% of the original size.

CSS Optimization

-84%

Potential reduce by 340.4 kB

  • Original 407.0 kB
  • After minification 401.8 kB
  • After compression 66.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kellog.com needs all CSS files to be minified and compressed as it can save up to 340.4 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 4 (8%)

Requests Now

49

After Optimization

45

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 49 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kellog. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

home.html

home.html

32 ms

OtAutoBlock.js

OtAutoBlock.js

51 ms

otSDKStub.js

otSDKStub.js

65 ms

clientlib-base.min.css

clientlib-base.min.css

19 ms

ps-widget.js

ps-widget.js

48 ms

ps-utid.js

ps-utid.js

50 ms

unleash-styles.css

unleash-styles.css

19 ms

c23e959d-74b7-4323-98c0-646e964c3e0e.json

c23e959d-74b7-4323-98c0-646e964c3e0e.json

33 ms

css

css

35 ms

kellogg-logo-black.png

kellogg-logo-black.png

248 ms

kellogg-logo-red_nocopyrightmark1.png

kellogg-logo-red_nocopyrightmark1.png

39 ms

arrow.svg

arrow.svg

87 ms

line.svg

line.svg

66 ms

frosted-flakes.png

frosted-flakes.png

56 ms

froot-loops.png

froot-loops.png

189 ms

mini-wheats.png

mini-wheats.png

188 ms

special-k.png

special-k.png

269 ms

rice-krispies.png

rice-krispies.png

204 ms

raisin-bran.png

raisin-bran.png

114 ms

kashi.png

kashi.png

286 ms

corn-flakes.png

corn-flakes.png

252 ms

pops.png

pops.png

366 ms

apple-jacks.png

apple-jacks.png

258 ms

vector.png

vector.png

518 ms

cracklin.png

cracklin.png

674 ms

crispix.png

crispix.png

344 ms

honey-smacks.png

honey-smacks.png

453 ms

krave.png

krave.png

545 ms

smart-start.png

smart-start.png

563 ms

mueslix.png

mueslix.png

549 ms

all-bran.png

all-bran.png

646 ms

kellanova-logo.png

kellanova-logo.png

878 ms

pop-tarts.png

pop-tarts.png

725 ms

rice-krispies-treats.png

rice-krispies-treats.png

571 ms

eggo.png

eggo.png

704 ms

nutri-grain.png

nutri-grain.png

944 ms

pringlesupdate.png

pringlesupdate.png

928 ms

club.png

club.png

967 ms

toasteds.png

toasteds.png

857 ms

town-house.png

town-house.png

1178 ms

cheez-it.png

cheez-it.png

1179 ms

rxbar.png

rxbar.png

1055 ms

grahamsnew.png

grahamsnew.png

4232 ms

zestanew.png

zestanew.png

1262 ms

morningstarnew.png

morningstarnew.png

987 ms

location

location

34 ms

kellogg-logo.png

kellogg-logo.png

976 ms

kellanova-logo.png

kellanova-logo.png

1385 ms

KelloggsSans-Light.svg

KelloggsSans-Light.svg

942 ms

KelloggsSans-Medium.svg

KelloggsSans-Medium.svg

1016 ms

Accessibility Review

kellog.com accessibility score

90

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

kellog.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

kellog.com SEO score

71

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kellog.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kellog.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

kellog.com

Open Graph description is not detected on the main page of Kellog. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: