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keltonglobal.com screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

keltonglobal.com

Kelton Global: Consumer Insights | Brand Strategy Consulting | Market Research | Quantitative and Qualitative Research

Page Load Speed

6.9 sec in total

First Response

47 ms

Resources Loaded

5.2 sec

Page Rendered

1.7 sec

keltonglobal.com screenshot

About Website

Welcome to keltonglobal.com homepage info - get ready to check Kelton Global best content for India right away, or after learning these important things about keltonglobal.com

Kelton Global is a consumer insights and strategy consulting firm. We use quantitative and qualitative research to create customer segmentations, drive innovation, deliver brand strategy and compellin...

Visit keltonglobal.com

Key Findings

We analyzed Keltonglobal.com page load time and found that the first response time was 47 ms and then it took 6.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

keltonglobal.com performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

27/100

10%

LCP (Largest Contentful Paint)

Value31.0 s

0/100

25%

SI (Speed Index)

Value27.1 s

0/100

10%

TBT (Total Blocking Time)

Value1,090 ms

24/100

30%

CLS (Cumulative Layout Shift)

Value0.254

49/100

15%

TTI (Time to Interactive)

Value32.2 s

0/100

10%

Network Requests Diagram

keltonglobal.com

47 ms

www.keltonglobal.com

183 ms

wp-notification-bars-public.css

82 ms

style.min.css

78 ms

mediaelementplayer-legacy.min.css

95 ms

Our browser made a total of 156 requests to load all elements on the main page. We found that 61% of them (95 requests) were addressed to the original Keltonglobal.com, 14% (22 requests) were made to I0.wp.com and 4% (6 requests) were made to C0.wp.com. The less responsive or slowest element that took the longest time to load (4.5 sec) relates to the external source I0.wp.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 765.2 kB (10%)

Content Size

7.9 MB

After Optimization

7.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Keltonglobal.com main page is 7.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 7.1 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 201.1 kB

  • Original 236.5 kB
  • After minification 236.4 kB
  • After compression 35.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 201.1 kB or 85% of the original size.

Image Optimization

-8%

Potential reduce by 555.1 kB

  • Original 7.1 MB
  • After minification 6.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kelton Global images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 8.7 kB

  • Original 459.8 kB
  • After minification 459.8 kB
  • After compression 451.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 404 B

  • Original 104.6 kB
  • After minification 104.6 kB
  • After compression 104.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Keltonglobal.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 46 (32%)

Requests Now

146

After Optimization

100

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 146 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kelton Global. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

keltonglobal.com

keltonglobal.com

47 ms

www.keltonglobal.com

www.keltonglobal.com

183 ms

wp-notification-bars-public.css

wp-notification-bars-public.css

82 ms

style.min.css

style.min.css

78 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

95 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

101 ms

lightbox.css

lightbox.css

72 ms

main.css

main.css

81 ms

owl.carousel.min.css

owl.carousel.min.css

102 ms

owl.theme.default.min.css

owl.theme.default.min.css

116 ms

jquery.fancybox.min.css

jquery.fancybox.min.css

102 ms

jetpack.css

jetpack.css

103 ms

jquery.min.js

jquery.min.js

107 ms

jquery-migrate.min.js

jquery-migrate.min.js

98 ms

lightbox.min.js

lightbox.min.js

133 ms

fb.min.js

fb.min.js

91 ms

wp-notification-bars-public.js

wp-notification-bars-public.js

101 ms

email-decode.min.js

email-decode.min.js

81 ms

js

js

111 ms

3402952.js

3402952.js

168 ms

3402952.js

3402952.js

275 ms

api.js

api.js

111 ms

main.js

main.js

110 ms

owl.carousel.min.js

owl.carousel.min.js

92 ms

jquery.fancybox.min.js

jquery.fancybox.min.js

109 ms

e-202424.js

e-202424.js

86 ms

sdk.js

sdk.js

86 ms

w.js

w.js

189 ms

cookie-consent-sdk-loader.js

cookie-consent-sdk-loader.js

189 ms

gtm.js

gtm.js

395 ms

02-Home-Hero.jpg

02-Home-Hero.jpg

408 ms

close.png

close.png

161 ms

loading.gif

loading.gif

53 ms

prev.png

prev.png

54 ms

next.png

next.png

161 ms

mag-glass.svg

mag-glass.svg

53 ms

close-x.svg

close-x.svg

51 ms

menu-red.svg

menu-red.svg

161 ms

2021-Growth-Plan-site-menu-image-01-01.png

2021-Growth-Plan-site-menu-image-01-01.png

454 ms

menu-bars.svg

menu-bars.svg

381 ms

logo_kelton_new_white.png

logo_kelton_new_white.png

160 ms

Spinner-1s-200px-1.gif

Spinner-1s-200px-1.gif

383 ms

big-quotes.png

big-quotes.png

381 ms

07-Google.jpg

07-Google.jpg

381 ms

03-Uber.jpg

03-Uber.jpg

381 ms

02-Whole-Foods.jpg

02-Whole-Foods.jpg

527 ms

09-Pfizer.jpg

09-Pfizer.jpg

527 ms

36-General-Electric.jpg

36-General-Electric.jpg

528 ms

20-Amazon.jpg

20-Amazon.jpg

529 ms

12-Twitter.jpg

12-Twitter.jpg

528 ms

25-Buger-King.jpg

25-Buger-King.jpg

530 ms

17-Nest.jpg

17-Nest.jpg

571 ms

NFL-logo-1.png

NFL-logo-1.png

675 ms

04-Target.jpg

04-Target.jpg

573 ms

06-Ogilvy.jpg

06-Ogilvy.jpg

563 ms

petsmart-logo.png

petsmart-logo.png

616 ms

mikes.png

mikes.png

631 ms

dominos.png

dominos.png

676 ms

08-CP.jpg

08-CP.jpg

678 ms

16-AE.jpg

16-AE.jpg

679 ms

10-Corona.jpg

10-Corona.jpg

698 ms

Best_Buy_Logo.png

Best_Buy_Logo.png

700 ms

05-Starbucks.jpg

05-Starbucks.jpg

707 ms

11-United-Healthcare.jpg

11-United-Healthcare.jpg

741 ms

13-NY-Life.jpg

13-NY-Life.jpg

751 ms

14-LVMH.jpg

14-LVMH.jpg

767 ms

05-Home-Hero.jpg

05-Home-Hero.jpg

381 ms

01-Home-Hero.jpg

01-Home-Hero.jpg

561 ms

04-Home-Hero.jpg

04-Home-Hero.jpg

403 ms

03-Home-Hero.jpg

03-Home-Hero.jpg

401 ms

Missoma-case-study-image-2.png

Missoma-case-study-image-2.png

3923 ms

Dollar-Shave-Club-01-1.png

Dollar-Shave-Club-01-1.png

401 ms

Microsoft-keyboard-image-for-case-study.png

Microsoft-keyboard-image-for-case-study.png

1445 ms

Target-01.png

Target-01.png

1314 ms

brand_strategy.png

brand_strategy.png

1168 ms

06-Communications.jpg

06-Communications.jpg

452 ms

09-Innovation-1.jpg

09-Innovation-1.jpg

526 ms

02-Qualitative-Research-1.jpg

02-Qualitative-Research-1.jpg

568 ms

01-Quantitative-Research-1.jpg

01-Quantitative-Research-1.jpg

672 ms

01A-Segmentation.jpg

01A-Segmentation.jpg

758 ms

01G-Shopper-Journeys.jpg

01G-Shopper-Journeys.jpg

1002 ms

01E-Brand-Tracking-Advertising-Tracking.jpg

01E-Brand-Tracking-Advertising-Tracking.jpg

981 ms

05-Cultural-Insights-1.jpg

05-Cultural-Insights-1.jpg

1040 ms

HowToWriteaGreatRFP.jpg

HowToWriteaGreatRFP.jpg

1219 ms

sonos-logo-wireless-speakers.png

sonos-logo-wireless-speakers.png

759 ms

Segmentation-Journey-KG.jpg

Segmentation-Journey-KG.jpg

1032 ms

convergent-tracking-gif-1.gif

convergent-tracking-gif-1.gif

1468 ms

Learning-Agendas-Workbook_new-pic-01.png

Learning-Agendas-Workbook_new-pic-01.png

4450 ms

leadflows.js

leadflows.js

399 ms

collectedforms.js

collectedforms.js

398 ms

banner.js

banner.js

398 ms

fb.js

fb.js

397 ms

3402952.js

3402952.js

433 ms

15-7-Eleven.jpg

15-7-Eleven.jpg

747 ms

18-Farmers-Insurance.jpg

18-Farmers-Insurance.jpg

750 ms

toyota-logo-png-18.png

toyota-logo-png-18.png

793 ms

sdk.js

sdk.js

189 ms

19-RetailMeNot.jpg

19-RetailMeNot.jpg

794 ms

recaptcha__en.js

recaptcha__en.js

324 ms

82961BA5-CB33-416D-8645-FFA1BFBB1C92.png

82961BA5-CB33-416D-8645-FFA1BFBB1C92.png

702 ms

01-Mattel.jpg

01-Mattel.jpg

731 ms

21-Coke.jpg

21-Coke.jpg

731 ms

studio_logo_magic_leap_grey.png

studio_logo_magic_leap_grey.png

713 ms

slick.woff

slick.woff

832 ms

23-Bloomin-Brands.jpg

23-Bloomin-Brands.jpg

563 ms

24-Bloomingdales.jpg

24-Bloomingdales.jpg

573 ms

26-Chipotle.jpg

26-Chipotle.jpg

625 ms

static1.squarespace.png

static1.squarespace.png

593 ms

27-Cohn-Wolfe.jpg

27-Cohn-Wolfe.jpg

536 ms

anchor

anchor

45 ms

settings.luckyorange.net

settings.luckyorange.net

44 ms

28-General-Mills.jpg

28-General-Mills.jpg

510 ms

29-Disney.jpg

29-Disney.jpg

530 ms

bloomberg-logo-grey.png

bloomberg-logo-grey.png

536 ms

30-Dollar-Shave-Club.jpg

30-Dollar-Shave-Club.jpg

572 ms

humira_logo_grey.png

humira_logo_grey.png

566 ms

31-Ebay.jpg

31-Ebay.jpg

585 ms

styles__ltr.css

styles__ltr.css

5 ms

recaptcha__en.js

recaptcha__en.js

12 ms

32-Edelman.jpg

32-Edelman.jpg

581 ms

Marriott_logo_horizontal_grey.png

Marriott_logo_horizontal_grey.png

594 ms

34-Four-Seasons.jpg

34-Four-Seasons.jpg

617 ms

iEIgPSBanWJQ8ezY-T4r4NxgopQ60-p8kWb8XPJMqHk.js

iEIgPSBanWJQ8ezY-T4r4NxgopQ60-p8kWb8XPJMqHk.js

34 ms

webworker.js

webworker.js

74 ms

logo_48.png

logo_48.png

23 ms

35-Gap.jpg

35-Gap.jpg

566 ms

5167.1508537627.png

5167.1508537627.png

590 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

35 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

39 ms

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

43 ms

blackrock_wordmark-svg.png

blackrock_wordmark-svg.png

561 ms

recaptcha__en.js

recaptcha__en.js

25 ms

Cartier-logo.png

Cartier-logo.png

575 ms

del-monte-logo_0.png

del-monte-logo_0.png

527 ms

Logo-Revlon.png

Logo-Revlon.png

594 ms

Logo-Experian.png

Logo-Experian.png

602 ms

Logo-Sandisk.png

Logo-Sandisk.png

598 ms

PNGPIX-COM-Microsoft-Logo-PNG-Transparent-1.png

PNGPIX-COM-Microsoft-Logo-PNG-Transparent-1.png

604 ms

Sony_logo.svg_.png

Sony_logo.svg_.png

579 ms

trans-affordable-web-logo.png

trans-affordable-web-logo.png

598 ms

tumi_logo_300.png

tumi_logo_300.png

616 ms

circle-plus.svg

circle-plus.svg

539 ms

big-minus.svg

big-minus.svg

593 ms

logo_kelton_new.png

logo_kelton_new.png

605 ms

linkedin-1.svg

linkedin-1.svg

480 ms

twitter-1.svg

twitter-1.svg

489 ms

facebook-1.svg

facebook-1.svg

478 ms

Missoma_Missoma-02.png

Missoma_Missoma-02.png

460 ms

Dollar-Shave-Club-02.png

Dollar-Shave-Club-02.png

460 ms

Microsoft-squiggly-lines.png

Microsoft-squiggly-lines.png

466 ms

Target-02.png

Target-02.png

421 ms

www.keltonglobal.com

www.keltonglobal.com

501 ms

ajax-loader.gif

ajax-loader.gif

757 ms

slick.ttf

slick.ttf

584 ms

slick.svg

slick.svg

370 ms

pd.js

pd.js

19 ms

Accessibility Review

keltonglobal.com accessibility score

90

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

keltonglobal.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

keltonglobal.com SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Keltonglobal.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Keltonglobal.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

keltonglobal.com

Open Graph data is detected on the main page of Kelton Global. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: