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ketchumperspectives.com screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

ketchumperspectives.com

Ketchum | PR & Marketing Communications Consulting

Page Load Speed

2.2 sec in total

First Response

30 ms

Resources Loaded

1.6 sec

Page Rendered

564 ms

ketchumperspectives.com screenshot

About Website

Welcome to ketchumperspectives.com homepage info - get ready to check Ketchum Perspectives best content right away, or after learning these important things about ketchumperspectives.com

Ketchum is a full-service communications consultancy. Our priority is to meet client needs in the modern global economy. As a consultancy, our marketing and communications solutions are designed to de...

Visit ketchumperspectives.com

Key Findings

We analyzed Ketchumperspectives.com page load time and found that the first response time was 30 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

ketchumperspectives.com performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value36.0 s

0/100

25%

SI (Speed Index)

Value30.1 s

0/100

10%

TBT (Total Blocking Time)

Value2,510 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value23.5 s

1/100

10%

Network Requests Diagram

ketchumperspectives.com

30 ms

www.ketchum.com

170 ms

cwb1wph.css

24 ms

e56dc9b43cd10e15ff710a0555cd86ea.css

52 ms

style.min.css

47 ms

Our browser made a total of 63 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Ketchumperspectives.com, 67% (42 requests) were made to Ketchum.com and 11% (7 requests) were made to Youtube.com. The less responsive or slowest element that took the longest time to load (703 ms) relates to the external source Ketchum.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 469.0 kB (6%)

Content Size

8.4 MB

After Optimization

8.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ketchumperspectives.com main page is 8.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 7.7 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 108.3 kB

  • Original 143.7 kB
  • After minification 129.3 kB
  • After compression 35.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 108.3 kB or 75% of the original size.

Image Optimization

-4%

Potential reduce by 343.3 kB

  • Original 7.7 MB
  • After minification 7.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ketchum Perspectives images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 17.5 kB

  • Original 405.4 kB
  • After minification 405.3 kB
  • After compression 387.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 5 B

  • Original 206.4 kB
  • After minification 206.4 kB
  • After compression 206.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ketchumperspectives.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 25 (49%)

Requests Now

51

After Optimization

26

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ketchum Perspectives. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

ketchumperspectives.com

ketchumperspectives.com

30 ms

www.ketchum.com

www.ketchum.com

170 ms

cwb1wph.css

cwb1wph.css

24 ms

e56dc9b43cd10e15ff710a0555cd86ea.css

e56dc9b43cd10e15ff710a0555cd86ea.css

52 ms

style.min.css

style.min.css

47 ms

4d3875c8b68b733ea1804b243173782c.css

4d3875c8b68b733ea1804b243173782c.css

86 ms

js_composer.min.css

js_composer.min.css

68 ms

7f119354fa2d6efff5c7931a2a81c3f0.css

7f119354fa2d6efff5c7931a2a81c3f0.css

116 ms

165e5f27dd347efeefc85046e0193cd3.js

165e5f27dd347efeefc85046e0193cd3.js

59 ms

278cca06d54152b3b0d4e89a4232d30e.js

278cca06d54152b3b0d4e89a4232d30e.js

113 ms

203759.js

203759.js

83 ms

email-decode.min.js

email-decode.min.js

57 ms

animate.min.css

animate.min.css

111 ms

e35ed1a771fc4cae4b047904d0cccb03.js

e35ed1a771fc4cae4b047904d0cccb03.js

112 ms

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82832e817f170de5a937ef8374045a4f.js

224 ms

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05f062336602324c4ea09c376d932a41.js

113 ms

32863931b6e5f43a1a7157e11324b7fd.js

32863931b6e5f43a1a7157e11324b7fd.js

111 ms

5d31fe25f42783151c9525fd3e2c7b56.js

5d31fe25f42783151c9525fd3e2c7b56.js

221 ms

p.css

p.css

40 ms

arrow.png

arrow.png

164 ms

iframe_api

iframe_api

152 ms

KETCHUM_LOGO_TAGLINE_FINAL_FF.png

KETCHUM_LOGO_TAGLINE_FINAL_FF.png

105 ms

ketchum_website_refresh_v6_icon-logo-white-1923.png

ketchum_website_refresh_v6_icon-logo-white-1923.png

116 ms

ketchum_website_refresh_v6_icon-arrow-yellow.webp

ketchum_website_refresh_v6_icon-arrow-yellow.webp

116 ms

election-nav-1920x1080-1-1024x576.png

election-nav-1920x1080-1-1024x576.png

117 ms

Emanate.png

Emanate.png

115 ms

Gillette-Logo.png

Gillette-Logo.png

103 ms

Gillette-Man-Shaving-mobile.jpg

Gillette-Man-Shaving-mobile.jpg

229 ms

Gillette-New-Routine.jpg

Gillette-New-Routine.jpg

227 ms

LOGO_0006_Wendys-1.png

LOGO_0006_Wendys-1.png

202 ms

Wendys-Mobile-Thumb.jpg

Wendys-Mobile-Thumb.jpg

202 ms

Chef-Mike.jpg

Chef-Mike.jpg

203 ms

Nespresso-Logo-1.png

Nespresso-Logo-1.png

243 ms

Nespresso-Collage-Thumb-Mobile-150x107.jpg

Nespresso-Collage-Thumb-Mobile-150x107.jpg

224 ms

Nespresso-Collage-Thumb-Desktop.jpg

Nespresso-Collage-Thumb-Desktop.jpg

228 ms

ketchum-trends-2024-scaled.jpg

ketchum-trends-2024-scaled.jpg

225 ms

election-nav-1920x1080-1.png

election-nav-1920x1080-1.png

245 ms

MicrosoftTeams-image-19.png

MicrosoftTeams-image-19.png

290 ms

ketchum_website_refresh_v6_icon-logo-blue.png

ketchum_website_refresh_v6_icon-logo-blue.png

243 ms

ketchum_website_refresh_v6_icon-logo-blue-300x77.png

ketchum_website_refresh_v6_icon-logo-blue-300x77.png

247 ms

Roboto-Regular.woff

Roboto-Regular.woff

349 ms

Roboto-Bold.woff

Roboto-Bold.woff

349 ms

BrandonGrotesque-Bold.woff

BrandonGrotesque-Bold.woff

245 ms

BrandonGrotesque-Black.woff

BrandonGrotesque-Black.woff

529 ms

BrandonGrotesque-Medium.woff

BrandonGrotesque-Medium.woff

529 ms

BrandonGrotesque-Regular.woff

BrandonGrotesque-Regular.woff

703 ms

BrandonGrotesque-Light.woff

BrandonGrotesque-Light.woff

701 ms

BrandonGrotesque-Thin.woff

BrandonGrotesque-Thin.woff

702 ms

www-widgetapi.js

www-widgetapi.js

84 ms

quant.js

quant.js

99 ms

5NJelj_uK3A

5NJelj_uK3A

85 ms

rules-p-V6NLqEzP4ZD2v.js

rules-p-V6NLqEzP4ZD2v.js

31 ms

www-player.css

www-player.css

10 ms

www-embed-player.js

www-embed-player.js

47 ms

base.js

base.js

111 ms

ad_status.js

ad_status.js

308 ms

pixel;r=939824331;rf=0;a=p-V6NLqEzP4ZD2v;url=https%3A%2F%2Fwww.ketchum.com%2F;uh=e51ed67dfb8d91dc24b15e2ace0c3bc33bc53c3e1dfb09200d6c2f8387d67ea6;uht=2;fpan=1;fpa=P0-1912657939-1719844957519;pbc=;ns=0;ce=1;qjs=1;qv=b70d35e8-20231208114759;cm=;gdpr=0;ref=;d=ketchum.com;dst=0;et=1719844957557;tzo=-180;ogl=locale.en_US%2Ctype.website%2Ctitle.Ketchum%20%7C%20PR%20%26%20Marketing%20Communications%20Consulting%2Cdescription.Ketchum%20is%20a%20full-service%20communications%20consultancy%252E%20Our%20priority%20is%20to%20meet%20cl%2Curl.https%3A%2F%2Fwww%252Eketchum%252Ecom%2F%2Csite_name.Ketchum%2Cimage.https%3A%2F%2Fwww%252Eketchum%252Ecom%2Fwp-content%2Fuploads%2F2023%2F02%2FKetchum-Progress-at-Work%252Epng%2Cimage%3Awidth.1000%2Cimage%3Aheight.522%2Cimage%3Atype.image%2Fpng;ses=247d1aec-eb3b-40a6-ae3d-675f2a903271;mdl=

pixel;r=939824331;rf=0;a=p-V6NLqEzP4ZD2v;url=https%3A%2F%2Fwww.ketchum.com%2F;uh=e51ed67dfb8d91dc24b15e2ace0c3bc33bc53c3e1dfb09200d6c2f8387d67ea6;uht=2;fpan=1;fpa=P0-1912657939-1719844957519;pbc=;ns=0;ce=1;qjs=1;qv=b70d35e8-20231208114759;cm=;gdpr=0;ref=;d=ketchum.com;dst=0;et=1719844957557;tzo=-180;ogl=locale.en_US%2Ctype.website%2Ctitle.Ketchum%20%7C%20PR%20%26%20Marketing%20Communications%20Consulting%2Cdescription.Ketchum%20is%20a%20full-service%20communications%20consultancy%252E%20Our%20priority%20is%20to%20meet%20cl%2Curl.https%3A%2F%2Fwww%252Eketchum%252Ecom%2F%2Csite_name.Ketchum%2Cimage.https%3A%2F%2Fwww%252Eketchum%252Ecom%2Fwp-content%2Fuploads%2F2023%2F02%2FKetchum-Progress-at-Work%252Epng%2Cimage%3Awidth.1000%2Cimage%3Aheight.522%2Cimage%3Atype.image%2Fpng;ses=247d1aec-eb3b-40a6-ae3d-675f2a903271;mdl=

304 ms

YjCNJ0mFj9HiCkQt39lQVpZzkP0G8dlYH-ABayRLdFs.js

YjCNJ0mFj9HiCkQt39lQVpZzkP0G8dlYH-ABayRLdFs.js

209 ms

embed.js

embed.js

84 ms

id

id

49 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

164 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

164 ms

Create

Create

119 ms

Accessibility Review

ketchumperspectives.com accessibility score

98

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

ketchumperspectives.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

ketchumperspectives.com SEO score

82

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ketchumperspectives.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ketchumperspectives.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ketchumperspectives.com

Open Graph data is detected on the main page of Ketchum Perspectives. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: