Tools & Wizards About Us
kicks.fi screenshot

Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

kicks.fi

Meikit, tuoksut ja ihonhoitotuotteet netistä - KICKS

Page Load Speed

4.4 sec in total

First Response

538 ms

Resources Loaded

3.6 sec

Page Rendered

267 ms

kicks.fi screenshot

About Website

Welcome to kicks.fi homepage info - get ready to check KICKS best content for Finland right away, or after learning these important things about kicks.fi

KICKSillä on yksi Suomen laajimmista valikoimista meikki-, tuoksu-, ihonhoito- ja hiustenhoitotuotteita. Osta johtavilta brändeiltä verkossa & myymälöissä.

Visit kicks.fi

Key Findings

We analyzed Kicks.fi page load time and found that the first response time was 538 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster. This domain responded with an error, which can significantly jeopardize Kicks.fi rating and web reputation

Performance Metrics

kicks.fi performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

29/100

10%

LCP (Largest Contentful Paint)

Value6.0 s

13/100

25%

SI (Speed Index)

Value8.1 s

21/100

10%

TBT (Total Blocking Time)

Value4,040 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value15.9 s

6/100

10%

Network Requests Diagram

kicks.fi

538 ms

www.kicks.fi

1208 ms

addthis_widget.js

19 ms

ga.js

74 ms

WebResource.axd

226 ms

Our browser made a total of 97 requests to load all elements on the main page. We found that 36% of them (35 requests) were addressed to the original Kicks.fi, 42% (41 requests) were made to Media.kicks.fi and 15% (15 requests) were made to Media.kicks.se. The less responsive or slowest element that took the longest time to load (1.5 sec) relates to the external source Media.kicks.fi.

Page Optimization Overview & Recommendations

Page size can be reduced by 980.8 kB (43%)

Content Size

2.3 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Kicks.fi main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 140.0 kB

  • Original 170.6 kB
  • After minification 139.3 kB
  • After compression 30.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 31.3 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 140.0 kB or 82% of the original size.

Image Optimization

-21%

Potential reduce by 283.0 kB

  • Original 1.3 MB
  • After minification 1.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, KICKS needs image optimization as it can save up to 283.0 kB or 21% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-67%

Potential reduce by 459.3 kB

  • Original 687.0 kB
  • After minification 678.7 kB
  • After compression 227.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 459.3 kB or 67% of the original size.

CSS Optimization

-86%

Potential reduce by 98.5 kB

  • Original 114.8 kB
  • After minification 112.8 kB
  • After compression 16.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kicks.fi needs all CSS files to be minified and compressed as it can save up to 98.5 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 15 (16%)

Requests Now

94

After Optimization

79

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 94 CSS, Javascripts, AJAX and image requests in order to completely render the main page of KICKS. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

kicks.fi

kicks.fi

538 ms

www.kicks.fi

www.kicks.fi

1208 ms

addthis_widget.js

addthis_widget.js

19 ms

ga.js

ga.js

74 ms

WebResource.axd

WebResource.axd

226 ms

kicks.css

kicks.css

601 ms

WebResource.axd

WebResource.axd

328 ms

WebResource.axd

WebResource.axd

221 ms

ScriptResource.axd

ScriptResource.axd

556 ms

ScriptResource.axd

ScriptResource.axd

452 ms

jquery-1.3.2.min.js

jquery-1.3.2.min.js

675 ms

kicks.js

kicks.js

351 ms

style-fi.css

style-fi.css

360 ms

topmenu-logo.png

topmenu-logo.png

565 ms

topmenu-printlogo.png

topmenu-printlogo.png

564 ms

login-icon.png

login-icon.png

564 ms

stores.png

stores.png

464 ms

kicksmakeup2_100x70.jpg

kicksmakeup2_100x70.jpg

577 ms

whatshot_fi.jpg

whatshot_fi.jpg

596 ms

club_100x70.jpg

club_100x70.jpg

578 ms

brandrotator_logo.png

brandrotator_logo.png

670 ms

brandrotator_logo.png

brandrotator_logo.png

672 ms

brandrotator_logo.png

brandrotator_logo.png

672 ms

brandrotator_logo.png

brandrotator_logo.png

690 ms

brandrotator_logo.png

brandrotator_logo.png

692 ms

brandrotator_logo.png

brandrotator_logo.png

822 ms

brandrotator_logo.png

brandrotator_logo.png

778 ms

brandrotator_logo.png

brandrotator_logo.png

780 ms

brandrotator_logo.png

brandrotator_logo.png

779 ms

brandrotator_logo.png

brandrotator_logo.png

803 ms

brandrotator_logo.png

brandrotator_logo.png

804 ms

brandrotator_logo.png

brandrotator_logo.png

887 ms

brandrotator_logo.png

brandrotator_logo.png

887 ms

brandrotator_logo.png

brandrotator_logo.png

887 ms

brandrotator_logo.png

brandrotator_logo.png

916 ms

Generate.ashx

Generate.ashx

1142 ms

Generate.ashx

Generate.ashx

1173 ms

Generate.ashx

Generate.ashx

1110 ms

Generate.ashx

Generate.ashx

1110 ms

Generate.ashx

Generate.ashx

1102 ms

Generate.ashx

Generate.ashx

1148 ms

Generate.ashx

Generate.ashx

1326 ms

Generate.ashx

Generate.ashx

1332 ms

Generate.ashx

Generate.ashx

1334 ms

Generate.ashx

Generate.ashx

1259 ms

Generate.ashx

Generate.ashx

1266 ms

Generate.ashx

Generate.ashx

1403 ms

Generate.ashx

Generate.ashx

1492 ms

Generate.ashx

Generate.ashx

1496 ms

bg-body-sub.jpg

bg-body-sub.jpg

115 ms

customer-service.png

customer-service.png

325 ms

main_www_fi.jpg

main_www_fi.jpg

710 ms

anastasia_220_se_no_fi.jpg

anastasia_220_se_no_fi.jpg

547 ms

jc_220_no_fi.jpg

jc_220_no_fi.jpg

546 ms

kicks_220_se_no_fi.jpg

kicks_220_se_no_fi.jpg

555 ms

lancomejuicy_220_se_no_fi.jpg

lancomejuicy_220_se_no_fi.jpg

568 ms

ysl_220_se_no_fi.jpg

ysl_220_se_no_fi.jpg

571 ms

facebook.jpg

facebook.jpg

655 ms

Generate.ashx

Generate.ashx

782 ms

Generate.ashx

Generate.ashx

684 ms

Generate.ashx

Generate.ashx

706 ms

Generate.ashx

Generate.ashx

711 ms

Generate.ashx

Generate.ashx

784 ms

fb.png

fb.png

794 ms

topmenu-background.jpg

topmenu-background.jpg

164 ms

bg-body-start.jpg

bg-body-start.jpg

150 ms

startpage-background.jpg

startpage-background.jpg

221 ms

slider-teaser1-border.png

slider-teaser1-border.png

135 ms

slider-teaser2-border.png

slider-teaser2-border.png

136 ms

slider-teaser2-nav-end-background.png

slider-teaser2-nav-end-background.png

183 ms

link-standard-on-black-arrow.png

link-standard-on-black-arrow.png

209 ms

slider-brand-background.png

slider-brand-background.png

210 ms

arrow_left.png

arrow_left.png

224 ms

arrow_right.png

arrow_right.png

222 ms

endwrapper.jpg

endwrapper.jpg

267 ms

beautyguide-slider-start.png

beautyguide-slider-start.png

338 ms

beautyguide-slider-flow.png

beautyguide-slider-flow.png

335 ms

slider-shared-prev-button.jpg

slider-shared-prev-button.jpg

336 ms

slider-shared-next-button.jpg

slider-shared-next-button.jpg

336 ms

beautyguide-slider-end.png

beautyguide-slider-end.png

393 ms

link-standard-on-white-arrow.png

link-standard-on-white-arrow.png

379 ms

footer-links-background.jpg

footer-links-background.jpg

446 ms

line-divider.jpg

line-divider.jpg

445 ms

bg-toplistat.png

bg-toplistat.png

621 ms

loadingbg.png

loadingbg.png

434 ms

__utm.gif

__utm.gif

96 ms

300lo.json

300lo.json

77 ms

ie67-css.d5089428ac7f05efd372.js

ie67-css.d5089428ac7f05efd372.js

70 ms

slider-numeric-small-navigation-current.png

slider-numeric-small-navigation-current.png

325 ms

slider-numeric-small-navigation.png

slider-numeric-small-navigation.png

369 ms

slider-shared-prev-button-disabled.png

slider-shared-prev-button-disabled.png

380 ms

sh.8e5f85691f9aaa082472a194.html

sh.8e5f85691f9aaa082472a194.html

37 ms

Generate.ashx

Generate.ashx

1092 ms

fi-active.png

fi-active.png

890 ms

se.png

se.png

890 ms

no.png

no.png

966 ms

ajax-loading.gif

ajax-loading.gif

985 ms

Accessibility Review

kicks.fi accessibility score

80

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

kicks.fi best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

kicks.fi SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    FI

  • Language Claimed

    SV

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kicks.fi can be misinterpreted by Google and other search engines. Our service has detected that Finnish is used on the page, and it does not match the claimed Swedish language. Our system also found out that Kicks.fi main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

kicks.fi

Open Graph description is not detected on the main page of KICKS. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: