Tools & Wizards About Us
kiddieskingdom.com screenshot

Report Summary

  • 7

    Performance

    Renders faster than
    22% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

kiddieskingdom.com

Online Baby Shop and Nursery Store UK | Pushchairs, Furniture & Accessories

Page Load Speed

4.8 sec in total

First Response

288 ms

Resources Loaded

4.1 sec

Page Rendered

442 ms

kiddieskingdom.com screenshot

About Website

Click here to check amazing Kiddieskingdom content. Otherwise, check out these important facts you probably never knew about kiddieskingdom.com

Welcome to Kiddies Kingdom, Online baby shop & Nursery equipment specialist. Established over 30 years, we offer the BIGGEST brands at the cheapest prices.

Visit kiddieskingdom.com

Key Findings

We analyzed Kiddieskingdom.com page load time and found that the first response time was 288 ms and then it took 4.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

kiddieskingdom.com performance score

7

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value22.2 s

0/100

25%

SI (Speed Index)

Value13.8 s

1/100

10%

TBT (Total Blocking Time)

Value1,670 ms

11/100

30%

CLS (Cumulative Layout Shift)

Value0.545

13/100

15%

TTI (Time to Interactive)

Value33.2 s

0/100

10%

Network Requests Diagram

kiddieskingdom.com

288 ms

kiddieskingdom.com

319 ms

www.kiddies-kingdom.com

955 ms

v_1636_a91ce0cdf0a8147332e193eb8f3ae830_all.css

529 ms

css2

34 ms

Our browser made a total of 117 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Kiddieskingdom.com, 82% (96 requests) were made to Kiddies-kingdom.com and 3% (3 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Kiddies-kingdom.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 171.8 kB (4%)

Content Size

4.3 MB

After Optimization

4.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Kiddieskingdom.com main page is 4.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 3.7 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 141.9 kB

  • Original 174.4 kB
  • After minification 174.4 kB
  • After compression 32.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 141.9 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 3.9 kB

  • Original 3.7 MB
  • After minification 3.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kiddieskingdom images are well optimized though.

JavaScript Optimization

-8%

Potential reduce by 26.1 kB

  • Original 318.7 kB
  • After minification 317.6 kB
  • After compression 292.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 101.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered.

Requests Breakdown

Number of requests can be reduced by 51 (55%)

Requests Now

93

After Optimization

42

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 93 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kiddieskingdom. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 47 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

kiddieskingdom.com

kiddieskingdom.com

288 ms

kiddieskingdom.com

kiddieskingdom.com

319 ms

www.kiddies-kingdom.com

www.kiddies-kingdom.com

955 ms

v_1636_a91ce0cdf0a8147332e193eb8f3ae830_all.css

v_1636_a91ce0cdf0a8147332e193eb8f3ae830_all.css

529 ms

css2

css2

34 ms

jquery-1.11.0.min.js

jquery-1.11.0.min.js

438 ms

jquery-migrate-1.2.1.min.js

jquery-migrate-1.2.1.min.js

163 ms

jquery.easing.js

jquery.easing.js

164 ms

tools.js

tools.js

90 ms

jquery.fancybox.js

jquery.fancybox.js

240 ms

tooltipster.bundle.min.js

tooltipster.bundle.min.js

435 ms

front.js

front.js

467 ms

stmegamenu.js

stmegamenu.js

468 ms

jquery.accordion.js

jquery.accordion.js

437 ms

jquery.hoverIntent.js

jquery.hoverIntent.js

471 ms

carriercompare.js

carriercompare.js

494 ms

jquery.autocomplete.js

jquery.autocomplete.js

560 ms

blocksearch.js

blocksearch.js

485 ms

jquery.bxSlider.min.js

jquery.bxSlider.min.js

773 ms

ajax-cart.js

ajax-cart.js

561 ms

jquery.scrollTo.js

jquery.scrollTo.js

560 ms

jquery.serialScroll.js

jquery.serialScroll.js

630 ms

jquery.bxslider.js

jquery.bxslider.js

641 ms

FPGFrontProductListController.js

FPGFrontProductListController.js

700 ms

freshdesk.js

freshdesk.js

624 ms

qdp.js

qdp.js

780 ms

front.js

front.js

704 ms

typeahead.js

typeahead.js

937 ms

hogan.js

hogan.js

721 ms

jquery-ui.js

jquery-ui.js

1005 ms

algoliasearch.min.js

algoliasearch.min.js

934 ms

main.js

main.js

893 ms

theme.js

theme.js

935 ms

jquery.ui.core.min.js

jquery.ui.core.min.js

928 ms

jquery.ui.widget.min.js

jquery.ui.widget.min.js

1046 ms

jquery.ui.mouse.min.js

jquery.ui.mouse.min.js

1034 ms

jquery.ui.slider.min.js

jquery.ui.slider.min.js

1034 ms

front.js

front.js

1054 ms

front.js

front.js

1090 ms

lib.js

lib.js

489 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

41 ms

conversion.js

conversion.js

107 ms

fo.js

fo.js

73 ms

lantern_global_2191.min.js

lantern_global_2191.min.js

50 ms

ddb0fd31-bec0-40e3-bc3f-749c3f8fc116

ddb0fd31-bec0-40e3-bc3f-749c3f8fc116

581 ms

front.js

front.js

1081 ms

trackingClient.bundle.js

trackingClient.bundle.js

1305 ms

logo.svg

logo.svg

793 ms

basket-sketch-icon.svg

basket-sketch-icon.svg

825 ms

css_sprites-50x50.webp

css_sprites-50x50.webp

984 ms

js

js

457 ms

506-brand_home.jpg

506-brand_home.jpg

1142 ms

499-brand_home.jpg

499-brand_home.jpg

1110 ms

66-brand_home.jpg

66-brand_home.jpg

813 ms

pxiEyp8kv8JHgFVrFJPUdVNF.woff

pxiEyp8kv8JHgFVrFJPUdVNF.woff

37 ms

pxiByp8kv8JHgFVrLDz8V1hvEv-L.woff

pxiByp8kv8JHgFVrLDz8V1hvEv-L.woff

78 ms

pxiByp8kv8JHgFVrLEj6V1hvEv-L.woff

pxiByp8kv8JHgFVrLEj6V1hvEv-L.woff

63 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1088 ms

AvenirLTStd-Book.woff

AvenirLTStd-Book.woff

859 ms

419-brand_home.jpg

419-brand_home.jpg

1075 ms

235-brand_home.jpg

235-brand_home.jpg

1085 ms

281-brand_home.jpg

281-brand_home.jpg

1078 ms

299-brand_home.jpg

299-brand_home.jpg

1079 ms

326-brand_home.jpg

326-brand_home.jpg

1009 ms

197-brand_home.jpg

197-brand_home.jpg

1009 ms

412-brand_home.jpg

412-brand_home.jpg

1161 ms

336-brand_home.jpg

336-brand_home.jpg

1026 ms

47-brand_home.jpg

47-brand_home.jpg

1021 ms

slide_base.png

slide_base.png

1009 ms

49a538c6a7a9ea46b1417f63ca7818d3.jpg

49a538c6a7a9ea46b1417f63ca7818d3.jpg

1252 ms

024187bd5fa2bf159c3ede51d1e4507b.jpg

024187bd5fa2bf159c3ede51d1e4507b.jpg

1258 ms

f2d52180c1dd3cff953c7525a8e5673b.jpg

f2d52180c1dd3cff953c7525a8e5673b.jpg

1158 ms

dc4d8649ee3c768a6059adb1e175409e.jpg

dc4d8649ee3c768a6059adb1e175409e.jpg

1097 ms

e8f4163cde82d2d78de83da390c707a3.jpg

e8f4163cde82d2d78de83da390c707a3.jpg

1319 ms

ec9a617a180db988430f31844c09a790.jpg

ec9a617a180db988430f31844c09a790.jpg

1200 ms

150brands.jpg

150brands.jpg

1031 ms

samedaydispatch.svg

samedaydispatch.svg

1028 ms

bestprice.svg

bestprice.svg

1095 ms

nextdaydelivery.svg

nextdaydelivery.svg

1093 ms

estb25y.svg

estb25y.svg

1078 ms

onehourdelivery.svg

onehourdelivery.svg

1001 ms

largestock.svg

largestock.svg

1075 ms

rearrange.svg

rearrange.svg

1059 ms

bignursery.svg

bignursery.svg

1058 ms

joie-elevate-r129-group-123-car-seat-shale.webp

joie-elevate-r129-group-123-car-seat-shale.webp

1085 ms

to-fit-bugaboo-stardust-cotton-fitted-sheet-white.webp

to-fit-bugaboo-stardust-cotton-fitted-sheet-white.webp

1084 ms

britax-kidfix-i-size-group-2-3-high-back-booster-car-seat-cosmos-black-free-car-seat-protector-worth-1799.webp

britax-kidfix-i-size-group-2-3-high-back-booster-car-seat-cosmos-black-free-car-seat-protector-worth-1799.webp

1018 ms

aya-4in1-multifunctional-nursing-pregnancy-pillow-grey-hearts.jpg

aya-4in1-multifunctional-nursing-pregnancy-pillow-grey-hearts.jpg

989 ms

joie-serina-swivel-swing-natures-alphabet.webp

joie-serina-swivel-swing-natures-alphabet.webp

941 ms

bugaboo-stardust-travel-cot-grey-melange-clearance.webp

bugaboo-stardust-travel-cot-grey-melange-clearance.webp

845 ms

kiddies-kingdom-replacement-next2-me-mattress-to-fit-chicco-next2me-crib-83-x-50.webp

kiddies-kingdom-replacement-next2-me-mattress-to-fit-chicco-next2me-crib-83-x-50.webp

891 ms

155 ms

257 ms

fbevents.js

fbevents.js

155 ms

hotjar-444973.js

hotjar-444973.js

225 ms

joie-stages-group-012-car-seat-coal.webp

joie-stages-group-012-car-seat-coal.webp

713 ms

kinderkraft-nubi-2-compact-stroller-grey.webp

kinderkraft-nubi-2-compact-stroller-grey.webp

725 ms

joie-every-stage-fx-group-0123-isofix-car-seat-coal-exclusive-to-kiddies-kingdom.webp

joie-every-stage-fx-group-0123-isofix-car-seat-coal-exclusive-to-kiddies-kingdom.webp

725 ms

mima-xari-single-pushchair-with-graphite-chassis-blackstone.webp

mima-xari-single-pushchair-with-graphite-chassis-blackstone.webp

702 ms

silver-cross-pioneer-complete-baby-11-piece-travel-system-bundle-pepper.webp

silver-cross-pioneer-complete-baby-11-piece-travel-system-bundle-pepper.webp

704 ms

joie-versatrax-6-piece-newborn-bundle-laurel-exclusive-to-kk.webp

joie-versatrax-6-piece-newborn-bundle-laurel-exclusive-to-kk.webp

765 ms

silver-cross-pioneer-21-dream-i-size-base-bundle-travel-system-clay.webp

silver-cross-pioneer-21-dream-i-size-base-bundle-travel-system-clay.webp

766 ms

bababing-raffi-17-piece-travel-home-feeding-bundle-gloss-black.webp

bababing-raffi-17-piece-travel-home-feeding-bundle-gloss-black.webp

776 ms

icandy-core-complete-cocoon-base-bundle-dark-grey.webp

icandy-core-complete-cocoon-base-bundle-dark-grey.webp

774 ms

252-brand_home.jpg

252-brand_home.jpg

773 ms

66 ms

287-brand_home.jpg

287-brand_home.jpg

698 ms

92-brand_home.jpg

92-brand_home.jpg

763 ms

store.png

store.png

761 ms

modules.ef112488b1de7ff5f962.js

modules.ef112488b1de7ff5f962.js

16 ms

activityi;src=4661205;type=count0;cat=homep0;u9=[IsBuyer];ord=8224596737418.324

activityi;src=4661205;type=count0;cat=homep0;u9=[IsBuyer];ord=8224596737418.324

91 ms

Video-Shopping-w.png

Video-Shopping-w.png

702 ms

src=4661205;type=count0;cat=homep0;u9=[IsBuyer];ord=8224596737418.324

src=4661205;type=count0;cat=homep0;u9=[IsBuyer];ord=8224596737418.324

146 ms

newstore.png

newstore.png

549 ms

footer-logo-icon.svg

footer-logo-icon.svg

546 ms

arrow-left.svg

arrow-left.svg

476 ms

arrow-right.svg

arrow-right.svg

530 ms

Accessibility Review

kiddieskingdom.com accessibility score

72

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

kiddieskingdom.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

kiddieskingdom.com SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kiddieskingdom.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kiddieskingdom.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

kiddieskingdom.com

Open Graph description is not detected on the main page of Kiddieskingdom. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: