Tools & Wizards About Us
kidsstore.co.uk screenshot

Report Summary

  • 40

    Performance

    Renders faster than
    59% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

kidsstore.co.uk

Kids Store for Baby Prams, Pushchairs, Nursery Furniture and Cots

Page Load Speed

2.5 sec in total

First Response

98 ms

Resources Loaded

1.8 sec

Page Rendered

569 ms

kidsstore.co.uk screenshot

About Website

Welcome to kidsstore.co.uk homepage info - get ready to check Kids Store best content for United Kingdom right away, or after learning these important things about kidsstore.co.uk

Best prices for baby prams, pushchairs, moses basket, baby furniture, walkers, bouncers & everything about baby at Kids Store. Deliveries to Ireland and UK. Clearance on strollers, prams and more. Bel...

Visit kidsstore.co.uk

Key Findings

We analyzed Kidsstore.co.uk page load time and found that the first response time was 98 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

kidsstore.co.uk performance score

40

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

46/100

10%

LCP (Largest Contentful Paint)

Value19.2 s

0/100

25%

SI (Speed Index)

Value9.2 s

13/100

10%

TBT (Total Blocking Time)

Value470 ms

61/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value16.6 s

5/100

10%

Network Requests Diagram

kidsstore.co.uk

98 ms

kidsstore.co.uk

180 ms

www.kidsstore.co.uk

353 ms

css

45 ms

screen.1765.css

23 ms

Our browser made a total of 79 requests to load all elements on the main page. We found that 85% of them (67 requests) were addressed to the original Kidsstore.co.uk, 3% (2 requests) were made to Googletagmanager.com and 3% (2 requests) were made to Sealserver.trustwave.com. The less responsive or slowest element that took the longest time to load (920 ms) belongs to the original domain Kidsstore.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 219.1 kB (8%)

Content Size

2.8 MB

After Optimization

2.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Kidsstore.co.uk main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 2.6 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 123.9 kB

  • Original 138.8 kB
  • After minification 104.2 kB
  • After compression 14.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 34.6 kB, which is 25% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 123.9 kB or 89% of the original size.

Image Optimization

-3%

Potential reduce by 89.2 kB

  • Original 2.6 MB
  • After minification 2.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kids Store images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 787 B

  • Original 31.5 kB
  • After minification 31.5 kB
  • After compression 30.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-18%

Potential reduce by 5.1 kB

  • Original 28.4 kB
  • After minification 28.4 kB
  • After compression 23.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kidsstore.co.uk needs all CSS files to be minified and compressed as it can save up to 5.1 kB or 18% of the original size.

Requests Breakdown

Number of requests can be reduced by 9 (12%)

Requests Now

74

After Optimization

65

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 74 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kids Store. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

kidsstore.co.uk

kidsstore.co.uk

98 ms

kidsstore.co.uk

kidsstore.co.uk

180 ms

www.kidsstore.co.uk

www.kidsstore.co.uk

353 ms

css

css

45 ms

screen.1765.css

screen.1765.css

23 ms

responsive-commerce.js

responsive-commerce.js

29 ms

DropMenuAdjust.js

DropMenuAdjust.js

30 ms

basic-animator.js

basic-animator.js

31 ms

Animator.Base.js

Animator.Base.js

31 ms

Animator.Animator.js

Animator.Animator.js

31 ms

js

js

81 ms

pptm.js

pptm.js

62 ms

gtm.js

gtm.js

75 ms

1934.png

1934.png

347 ms

2048.png

2048.png

210 ms

shop-icon-account.png

shop-icon-account.png

178 ms

shop-icon-basket.png

shop-icon-basket.png

38 ms

2047.png

2047.png

209 ms

grey-arrow.png

grey-arrow.png

210 ms

2085-0-0-1320-10000-6670-550.png

2085-0-0-1320-10000-6670-550.png

39 ms

2083-0-0-1047-10000-6670-550.png

2083-0-0-1047-10000-6670-550.png

53 ms

2080-0-0-738-10000-6670-550.png

2080-0-0-738-10000-6670-550.png

68 ms

2081-0-0-1356-10000-6670-550.png

2081-0-0-1356-10000-6670-550.png

82 ms

2079-0-296-1199-9704-6475-534.png

2079-0-296-1199-9704-6475-534.png

103 ms

2078-0-0-1354-10000-6673-550.png

2078-0-0-1354-10000-6673-550.png

107 ms

2084-0-0-1165-10000-6673-550.png

2084-0-0-1165-10000-6673-550.png

118 ms

1957-0-905-188-8229-9363-1235.jpg

1957-0-905-188-8229-9363-1235.jpg

454 ms

2019-0-0-0-10000-6670-1000.jpg

2019-0-0-0-10000-6670-1000.jpg

594 ms

2196-0-561-1524-9428-7286-1811.jpg

2196-0-561-1524-9428-7286-1811.jpg

771 ms

2045-0-0-79-10000-6670-1000.jpg

2045-0-0-79-10000-6670-1000.jpg

535 ms

2014-0-0-0-10000-6670-1000.jpg

2014-0-0-0-10000-6670-1000.jpg

623 ms

2030-0-0-0-10000-6670-1000.png

2030-0-0-0-10000-6670-1000.png

920 ms

2194-0-0-378-10000-6670-800.jpg

2194-0-0-378-10000-6670-800.jpg

470 ms

1004.png

1004.png

484 ms

999.png

999.png

495 ms

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1003.png

504 ms

2073.png

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513 ms

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1637.png

523 ms

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1629.png

532 ms

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542 ms

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2075.png

544 ms

2077.jpg

2077.jpg

550 ms

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1745.jpg

554 ms

1008.png

1008.png

560 ms

1631.png

1631.png

563 ms

1638.jpg

1638.jpg

571 ms

1640.jpg

1640.jpg

578 ms

2071.png

2071.png

580 ms

seal.js

seal.js

112 ms

2076.png

2076.png

582 ms

1921.jpg

1921.jpg

557 ms

2072.png

2072.png

563 ms

muse.js

muse.js

27 ms

ts

ts

93 ms

1920.jpg

1920.jpg

552 ms

1923.jpg

1923.jpg

538 ms

index.html

index.html

12 ms

2050.png

2050.png

706 ms

ts

ts

76 ms

2053.png

2053.png

697 ms

2052.png

2052.png

687 ms

2054.png

2054.png

735 ms

seal_image.php

seal_image.php

17 ms

2055-0-2078-0-1748-10000-181.png

2055-0-2078-0-1748-10000-181.png

779 ms

2067.png

2067.png

760 ms

2055-0-4126-0-1748-10000-181.png

2055-0-4126-0-1748-10000-181.png

769 ms

xMQOuFFYT72X5wkB_18qmnndmSfSnk-NKQc.ttf

xMQOuFFYT72X5wkB_18qmnndmSfSnk-NKQc.ttf

21 ms

xMQOuFFYT72X5wkB_18qmnndmScMnk-NKQc.ttf

xMQOuFFYT72X5wkB_18qmnndmScMnk-NKQc.ttf

26 ms

2057.png

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794 ms

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514 ms

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415 ms

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653 ms

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696 ms

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468 ms

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717 ms

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2064.png

647 ms

2065.png

2065.png

623 ms

2068.png

2068.png

642 ms

2209.png

2209.png

598 ms

Accessibility Review

kidsstore.co.uk accessibility score

84

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

kidsstore.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

kidsstore.co.uk SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kidsstore.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kidsstore.co.uk main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

kidsstore.co.uk

Open Graph data is detected on the main page of Kids Store. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: