Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

kidsstore.co.uk

Kids Store for Baby Prams, Pushchairs, Nursery Furniture and Cots

Page Load Speed

10.7 sec in total

First Response

391 ms

Resources Loaded

9.7 sec

Page Rendered

637 ms

kidsstore.co.uk screenshot

About Website

Welcome to kidsstore.co.uk homepage info - get ready to check Kids Store best content for United Kingdom right away, or after learning these important things about kidsstore.co.uk

Best prices for baby prams, pushchairs, moses basket, baby furniture, walkers, bouncers & everything about baby at Kids Store. Deliveries to Ireland and UK. Clearance on strollers, prams and more. Bel...

Visit kidsstore.co.uk

Key Findings

We analyzed Kidsstore.co.uk page load time and found that the first response time was 391 ms and then it took 10.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

kidsstore.co.uk performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

12/100

10%

LCP (Largest Contentful Paint)

Value12.9 s

0/100

25%

SI (Speed Index)

Value13.0 s

2/100

10%

TBT (Total Blocking Time)

Value7,910 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.018

100/100

15%

TTI (Time to Interactive)

Value16.1 s

6/100

10%

Network Requests Diagram

kidsstore.co.uk

391 ms

css

24 ms

screen-all.742.css

308 ms

responsive-commerce.js

205 ms

backToTop.js

205 ms

Our browser made a total of 135 requests to load all elements on the main page. We found that 80% of them (108 requests) were addressed to the original Kidsstore.co.uk, 7% (10 requests) were made to Static.xx.fbcdn.net and 1% (2 requests) were made to Sealserver.trustwave.com. The less responsive or slowest element that took the longest time to load (5 sec) belongs to the original domain Kidsstore.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 741.6 kB (6%)

Content Size

11.9 MB

After Optimization

11.1 MB

In fact, the total size of Kidsstore.co.uk main page is 11.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 11.3 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 124.9 kB

  • Original 139.1 kB
  • After minification 107.0 kB
  • After compression 14.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 32.1 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 124.9 kB or 90% of the original size.

Image Optimization

-3%

Potential reduce by 306.6 kB

  • Original 11.3 MB
  • After minification 11.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kids Store images are well optimized though.

JavaScript Optimization

-73%

Potential reduce by 194.9 kB

  • Original 265.7 kB
  • After minification 243.0 kB
  • After compression 70.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 194.9 kB or 73% of the original size.

CSS Optimization

-85%

Potential reduce by 115.3 kB

  • Original 136.4 kB
  • After minification 101.3 kB
  • After compression 21.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kidsstore.co.uk needs all CSS files to be minified and compressed as it can save up to 115.3 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 26 (20%)

Requests Now

131

After Optimization

105

The browser has sent 131 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kids Store. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

kidsstore.co.uk accessibility score

82

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

kidsstore.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

kidsstore.co.uk SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kidsstore.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Kidsstore.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Kids Store. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: