Tools & Wizards About Us
kiehls.com.sg screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

kiehls.com.sg

Kiehl's Singapore | Natural Skincare, Beauty & Haircare | Free Samples

Page Load Speed

6.3 sec in total

First Response

54 ms

Resources Loaded

3.8 sec

Page Rendered

2.4 sec

kiehls.com.sg screenshot

About Website

Click here to check amazing Kiehl S content for Singapore. Otherwise, check out these important facts you probably never knew about kiehls.com.sg

Kiehl's Singapore offers a range of skincare, haircare, and body care products that are formulated with natural and efficacious ingredients. Shop now.

Visit kiehls.com.sg

Key Findings

We analyzed Kiehls.com.sg page load time and found that the first response time was 54 ms and then it took 6.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

kiehls.com.sg performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value7.7 s

3/100

25%

SI (Speed Index)

Value9.1 s

14/100

10%

TBT (Total Blocking Time)

Value2,310 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.3

39/100

15%

TTI (Time to Interactive)

Value14.6 s

8/100

10%

Network Requests Diagram

kiehls.com.sg

54 ms

www.kiehls.com.sg

1974 ms

otSDKStub.js

32 ms

commons.css

105 ms

pagedesigner.css

132 ms

Our browser made a total of 29 requests to load all elements on the main page. We found that 79% of them (23 requests) were addressed to the original Kiehls.com.sg, 10% (3 requests) were made to Cdn.cookielaw.org and 3% (1 request) were made to 7330200.collect.igodigital.com. The less responsive or slowest element that took the longest time to load (2 sec) belongs to the original domain Kiehls.com.sg.

Page Optimization Overview & Recommendations

Page size can be reduced by 969.9 kB (61%)

Content Size

1.6 MB

After Optimization

614.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Kiehls.com.sg main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. HTML takes 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-93%

Potential reduce by 963.3 kB

  • Original 1.0 MB
  • After minification 1.0 MB
  • After compression 76.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 963.3 kB or 93% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 221.8 kB
  • After minification 221.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kiehl S images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 6.5 kB

  • Original 180.6 kB
  • After minification 178.6 kB
  • After compression 174.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 88 B

  • Original 142.0 kB
  • After minification 142.0 kB
  • After compression 141.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kiehls.com.sg has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 10 (43%)

Requests Now

23

After Optimization

13

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 23 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kiehl S. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

kiehls.com.sg

kiehls.com.sg

54 ms

www.kiehls.com.sg

www.kiehls.com.sg

1974 ms

otSDKStub.js

otSDKStub.js

32 ms

commons.css

commons.css

105 ms

pagedesigner.css

pagedesigner.css

132 ms

content.css

content.css

125 ms

collect.js

collect.js

18 ms

96cbb889-2554-43af-8b5f-2a6e64896bf7.json

96cbb889-2554-43af-8b5f-2a6e64896bf7.json

33 ms

location

location

55 ms

otBannerSdk.js

otBannerSdk.js

17 ms

pin.svg

pin.svg

142 ms

search.svg

search.svg

858 ms

cross.svg

cross.svg

897 ms

Roboto-Regular.woff

Roboto-Regular.woff

1163 ms

basket.svg

basket.svg

85 ms

SG_S11%20Mobile%20%E2%80%93%20816x1219%20px.jpg

SG_S11%20Mobile%20%E2%80%93%20816x1219%20px.jpg

123 ms

RobotoCondensed-Bold.woff

RobotoCondensed-Bold.woff

1206 ms

AmiriBold.woff

AmiriBold.woff

1838 ms

AmiriRegular.woff

AmiriRegular.woff

1731 ms

system.js

system.js

600 ms

system.config.js

system.config.js

634 ms

main.js

main.js

665 ms

dwanalytics-22.2.js

dwanalytics-22.2.js

679 ms

dwac-21.7.js

dwac-21.7.js

724 ms

gretel.min.js

gretel.min.js

85 ms

additional-reassurance-mob.jpg

additional-reassurance-mob.jpg

731 ms

chevron-down.svg

chevron-down.svg

801 ms

Kiehls-Chat-2.png

Kiehls-Chat-2.png

770 ms

system-polyfills.js

system-polyfills.js

1096 ms

Accessibility Review

kiehls.com.sg accessibility score

89

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

kiehls.com.sg best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

kiehls.com.sg SEO score

76

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kiehls.com.sg can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kiehls.com.sg main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

kiehls.com.sg

Open Graph data is detected on the main page of Kiehl S. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: