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kin.com screenshot

Report Summary

  • 48

    Performance

    Renders faster than
    66% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

kin.com

Kin - Affordable home insurance made easy

Page Load Speed

1.1 sec in total

First Response

54 ms

Resources Loaded

608 ms

Page Rendered

407 ms

kin.com screenshot

About Website

Click here to check amazing Kin content for United States. Otherwise, check out these important facts you probably never knew about kin.com

Kin Insurance offers easy, affordable homeowners insurance designed for your needs. Call today at 855-717-0022 or get an online quote now!

Visit kin.com

Key Findings

We analyzed Kin.com page load time and found that the first response time was 54 ms and then it took 1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

kin.com performance score

48

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

57/100

10%

LCP (Largest Contentful Paint)

Value3.3 s

71/100

25%

SI (Speed Index)

Value3.6 s

87/100

10%

TBT (Total Blocking Time)

Value3,230 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.047

99/100

15%

TTI (Time to Interactive)

Value18.8 s

3/100

10%

Network Requests Diagram

www.kin.com

54 ms

site.css

5 ms

tp.widget.bootstrap.min.js

38 ms

site.js

31 ms

split-browser-0.9.5.min.js

42 ms

Our browser made a total of 26 requests to load all elements on the main page. We found that 12% of them (3 requests) were addressed to the original Kin.com, 69% (18 requests) were made to 6rvxtlhl.media.zestyio.com and 4% (1 request) were made to Widget.trustpilot.com. The less responsive or slowest element that took the longest time to load (160 ms) relates to the external source 6rvxtlhl.media.zestyio.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 78.0 kB (8%)

Content Size

930.0 kB

After Optimization

852.0 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Kin.com main page is 930.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 655.4 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 54.1 kB

  • Original 64.9 kB
  • After minification 51.6 kB
  • After compression 10.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 13.3 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 54.1 kB or 83% of the original size.

Image Optimization

-2%

Potential reduce by 14.4 kB

  • Original 655.4 kB
  • After minification 641.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kin images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 9.5 kB

  • Original 209.7 kB
  • After minification 209.7 kB
  • After compression 200.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 5 (20%)

Requests Now

25

After Optimization

20

  • Images
  • JavaScript
  • CSS

The browser has sent 25 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kin. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.kin.com

www.kin.com

54 ms

site.css

site.css

5 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

38 ms

site.js

site.js

31 ms

split-browser-0.9.5.min.js

split-browser-0.9.5.min.js

42 ms

uuidv4.min.js

uuidv4.min.js

64 ms

logo.svg

logo.svg

75 ms

friendbuy.js

friendbuy.js

64 ms

campaigns.js

campaigns.js

57 ms

mobile-nav-right-arrow.svg

mobile-nav-right-arrow.svg

64 ms

mobile-nav-left-arrow.svg

mobile-nav-left-arrow.svg

61 ms

hero.png

hero.png

160 ms

Icons-_SaveMoney-Cyan.png

Icons-_SaveMoney-Cyan.png

155 ms

Icons-_Customizable-Cyan.png

Icons-_Customizable-Cyan.png

63 ms

Icons-_HighlyRated-Cyan.png

Icons-_HighlyRated-Cyan.png

64 ms

home-insurance-icon.svg

home-insurance-icon.svg

148 ms

condo-insurance-icon.svg

condo-insurance-icon.svg

153 ms

mobile-home-icon.svg

mobile-home-icon.svg

152 ms

flood-protection-icon.svg

flood-protection-icon.svg

151 ms

landlord-icon.svg

landlord-icon.svg

150 ms

you-can-count-on-us.png

you-can-count-on-us.png

160 ms

inc.png

inc.png

155 ms

realsimple--1-.png

realsimple--1-.png

155 ms

fastcompany.png

fastcompany.png

156 ms

kin-footer-logo.svg

kin-footer-logo.svg

155 ms

better-business-bureau.svg

better-business-bureau.svg

157 ms

Accessibility Review

kin.com accessibility score

79

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

High

ARIA input fields do not have accessible names

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

kin.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

kin.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kin.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kin.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

kin.com

Open Graph data is detected on the main page of Kin. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: