Tools & Wizards About Us
kindle.com screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 61

    Accessibility

    Visual factors better than
    that of 27% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 68

    SEO

    Google-friendlier than
    28% of websites

kindle.com

The all-new Kindle family: Kindle Paperwhite, Colorsoft, Scribe & more e-readers | Amazon

Page Load Speed

6 sec in total

First Response

39 ms

Resources Loaded

3.7 sec

Page Rendered

2.2 sec

kindle.com screenshot

About Website

Welcome to kindle.com homepage info - get ready to check Kindle best content for United States right away, or after learning these important things about kindle.com

Discover the gift everyone will love with Amazon Kindle. From the Kindle Paperwhite to the new Kindle Scribe, we have the e-reader to fit your needs. Shop today.

Visit kindle.com

Key Findings

We analyzed Kindle.com page load time and found that the first response time was 39 ms and then it took 6 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

kindle.com performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.9 s

11/100

10%

LCP (Largest Contentful Paint)

Value6.1 s

12/100

25%

SI (Speed Index)

Value8.6 s

17/100

10%

TBT (Total Blocking Time)

Value3,360 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.13

82/100

15%

TTI (Time to Interactive)

Value20.4 s

2/100

10%

Network Requests Diagram

kindle.com

39 ms

kindle

5 ms

kindle

28 ms

ref=ods_surl_cvnkds

2916 ms

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53 ms

Our browser made a total of 144 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Kindle.com, 71% (102 requests) were made to M.media-amazon.com and 24% (34 requests) were made to Images-na.ssl-images-amazon.com. The less responsive or slowest element that took the longest time to load (2.9 sec) relates to the external source Amazon.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.1 MB (30%)

Content Size

7.0 MB

After Optimization

4.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Kindle.com main page is 7.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 3.8 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 2.0 MB

  • Original 2.4 MB
  • After minification 2.2 MB
  • After compression 351.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 2.0 MB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 6.4 kB

  • Original 3.8 MB
  • After minification 3.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kindle images are well optimized though.

JavaScript Optimization

-9%

Potential reduce by 71.6 kB

  • Original 768.5 kB
  • After minification 767.0 kB
  • After compression 696.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 203 B

  • Original 64.4 kB
  • After minification 64.4 kB
  • After compression 64.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kindle.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 65 (48%)

Requests Now

135

After Optimization

70

  • Images
  • JavaScript
  • CSS

The browser has sent 135 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kindle. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 45 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

kindle.com

kindle.com

39 ms

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kindle

5 ms

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kindle

28 ms

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Accessibility Review

kindle.com accessibility score

61

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[role] values are not valid

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

kindle.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

kindle.com SEO score

68

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kindle.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kindle.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

kindle.com

Open Graph description is not detected on the main page of Kindle. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: