Tools & Wizards About Us
kindred.co screenshot

Report Summary

  • 39

    Performance

    Renders faster than
    58% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 92% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

kindred.co

Kindred for business

Page Load Speed

2.6 sec in total

First Response

185 ms

Resources Loaded

1.4 sec

Page Rendered

1 sec

kindred.co screenshot

About Website

Visit kindred.co now to see the best up-to-date Kindred content for United States and also check out these interesting facts you probably never knew about kindred.co

Drive revenue and support ESG initiatives with Kindred's innovative technology. Provide users with deals on their online shopping and reward them in-app.

Visit kindred.co

Key Findings

We analyzed Kindred.co page load time and found that the first response time was 185 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

kindred.co performance score

39

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

59/100

10%

LCP (Largest Contentful Paint)

Value4.1 s

47/100

25%

SI (Speed Index)

Value6.9 s

34/100

10%

TBT (Total Blocking Time)

Value1,820 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value16.7 s

5/100

10%

Network Requests Diagram

kindred.co

185 ms

jquery-1.11.2.js

56 ms

jquery-migrate-1.2.1.js

56 ms

main.min.css

76 ms

theme-overrides.min.css

83 ms

Our browser made a total of 58 requests to load all elements on the main page. We found that 67% of them (39 requests) were addressed to the original Kindred.co, 9% (5 requests) were made to Cdnjs.cloudflare.com and 7% (4 requests) were made to Cdn2.hubspot.net. The less responsive or slowest element that took the longest time to load (945 ms) belongs to the original domain Kindred.co.

Page Optimization Overview & Recommendations

Page size can be reduced by 124.5 kB (12%)

Content Size

1.1 MB

After Optimization

940.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Kindred.co main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 722.7 kB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 102.4 kB

  • Original 140.0 kB
  • After minification 131.2 kB
  • After compression 37.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 102.4 kB or 73% of the original size.

Image Optimization

-2%

Potential reduce by 11.1 kB

  • Original 722.7 kB
  • After minification 711.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kindred images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 7.3 kB

  • Original 186.7 kB
  • After minification 186.7 kB
  • After compression 179.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-23%

Potential reduce by 3.8 kB

  • Original 16.1 kB
  • After minification 16.1 kB
  • After compression 12.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kindred.co needs all CSS files to be minified and compressed as it can save up to 3.8 kB or 23% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (60%)

Requests Now

50

After Optimization

20

  • Images
  • JavaScript
  • CSS

The browser has sent 50 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kindred. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

kindred.co

kindred.co

185 ms

jquery-1.11.2.js

jquery-1.11.2.js

56 ms

jquery-migrate-1.2.1.js

jquery-migrate-1.2.1.js

56 ms

main.min.css

main.min.css

76 ms

theme-overrides.min.css

theme-overrides.min.css

83 ms

module_85446921029_Header_2022.css

module_85446921029_Header_2022.css

81 ms

module_131059118700_Pricing.min.css

module_131059118700_Pricing.min.css

76 ms

module_-98459521332_Image_Slider.min.css

module_-98459521332_Image_Slider.min.css

120 ms

splide.min.css

splide.min.css

82 ms

module_-35056501883_Video.min.css

module_-35056501883_Video.min.css

146 ms

module_131029689499_Blog_Slider_with_Zoom.min.css

module_131029689499_Blog_Slider_with_Zoom.min.css

113 ms

slick.min.css

slick.min.css

81 ms

slick-theme.min.css

slick-theme.min.css

86 ms

module_85448354842_Footer_2022.min.css

module_85448354842_Footer_2022.min.css

108 ms

cookie-notice-zindex.min.css

cookie-notice-zindex.min.css

136 ms

font-awesome.css

font-awesome.css

87 ms

current.js

current.js

112 ms

embed.js

embed.js

91 ms

main.min.js

main.min.js

299 ms

project.js

project.js

121 ms

module_85446921029_Header_2022.min.js

module_85446921029_Header_2022.min.js

296 ms

module_-98459521332_Image_Slider.min.js

module_-98459521332_Image_Slider.min.js

181 ms

splide.min.js

splide.min.js

80 ms

module_-35056501883_Video.min.js

module_-35056501883_Video.min.js

180 ms

slick.min.js

slick.min.js

86 ms

6256215.js

6256215.js

292 ms

index.js

index.js

137 ms

cookieControl-9.x.min.js

cookieControl-9.x.min.js

89 ms

gtm.js

gtm.js

90 ms

6c58a9a9-713b-4461-9ca5-a64eeb090360.png

6c58a9a9-713b-4461-9ca5-a64eeb090360.png

121 ms

Kindred%20For%20Business-1.png

Kindred%20For%20Business-1.png

34 ms

Landing%20Pages%20Background%20Bespoke%20Header%20%287%29.png

Landing%20Pages%20Background%20Bespoke%20Header%20%287%29.png

53 ms

Full%20Product%20Suite.png

Full%20Product%20Suite.png

79 ms

Kindred_Partner%20Logos-1.png

Kindred_Partner%20Logos-1.png

80 ms

Kindred%20Home%201.png

Kindred%20Home%201.png

248 ms

Kindred%20Home%202.png

Kindred%20Home%202.png

406 ms

Kindred%20Home%203.png

Kindred%20Home%203.png

118 ms

Kindred%20Numbers.png

Kindred%20Numbers.png

345 ms

Hubspot%20Blog%20Feature%20Images%20%20%282%29.png

Hubspot%20Blog%20Feature%20Images%20%20%282%29.png

426 ms

Kindred%20partners%20with%20O2%20for%20Feel%20Good%20Shopping%20Feature%20-%20Kindred%20for%20Business%20%20%20.png

Kindred%20partners%20with%20O2%20for%20Feel%20Good%20Shopping%20Feature%20-%20Kindred%20for%20Business%20%20%20.png

486 ms

Hubspot%20Blog%20Feature%20Images%20%20%281%29.png

Hubspot%20Blog%20Feature%20Images%20%20%281%29.png

592 ms

Frame%20117.png

Frame%20117.png

652 ms

logo_white.png

logo_white.png

540 ms

B2B_Icon.png

B2B_Icon.png

647 ms

Group%202609328.png

Group%202609328.png

696 ms

earthmark.png

earthmark.png

745 ms

Audience%20Logic_Final%20Horizontal_Kindred_White.png

Audience%20Logic_Final%20Horizontal_Kindred_White.png

749 ms

SuisseIntl-Bold.ttf

SuisseIntl-Bold.ttf

627 ms

SuisseIntl-SemiBold.ttf

SuisseIntl-SemiBold.ttf

933 ms

SuisseIntl-Medium.ttf

SuisseIntl-Medium.ttf

818 ms

SuisseIntl-Book.ttf

SuisseIntl-Book.ttf

945 ms

600.woff

600.woff

797 ms

regular.woff

regular.woff

664 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

16 ms

6256215.js

6256215.js

88 ms

fb.js

fb.js

53 ms

banner.js

banner.js

126 ms

collectedforms.js

collectedforms.js

78 ms

Accessibility Review

kindred.co accessibility score

97

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

kindred.co best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

kindred.co SEO score

89

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kindred.co can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kindred.co main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

kindred.co

Open Graph data is detected on the main page of Kindred. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: