Tools & Wizards About Us
kindscience.com screenshot

Report Summary

  • 2

    Performance

    Renders faster than
    20% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

kindscience.com

Kind Science by Ellen DeGeneres | Age-Positive Skincare

Page Load Speed

6 sec in total

First Response

698 ms

Resources Loaded

4.4 sec

Page Rendered

896 ms

kindscience.com screenshot

About Website

Click here to check amazing Kind Science content for United States. Otherwise, check out these important facts you probably never knew about kindscience.com

Age-Positive skin care designed for all skin types. Ellen DeGeneres brings you her high performance skincare - grounded in science. No dyes, no added fragrances, no harsh chemicals.

Visit kindscience.com

Key Findings

We analyzed Kindscience.com page load time and found that the first response time was 698 ms and then it took 5.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

kindscience.com performance score

2

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.9 s

4/100

10%

LCP (Largest Contentful Paint)

Value17.1 s

0/100

25%

SI (Speed Index)

Value13.0 s

2/100

10%

TBT (Total Blocking Time)

Value5,520 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.619

10/100

15%

TTI (Time to Interactive)

Value28.3 s

0/100

10%

Network Requests Diagram

www.kindscience.com

698 ms

optimize.js

97 ms

app.min.css

40 ms

brand.min.css

45 ms

core9.min.css

37 ms

Our browser made a total of 167 requests to load all elements on the main page. We found that 38% of them (64 requests) were addressed to the original Kindscience.com, 12% (20 requests) were made to Staticw2.yotpo.com and 3% (5 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain Kindscience.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 314.7 kB (11%)

Content Size

2.8 MB

After Optimization

2.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Kindscience.com main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 259.1 kB

  • Original 302.1 kB
  • After minification 287.7 kB
  • After compression 43.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 259.1 kB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 4.8 kB

  • Original 1.6 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kind Science images are well optimized though.

JavaScript Optimization

-7%

Potential reduce by 50.3 kB

  • Original 701.6 kB
  • After minification 701.6 kB
  • After compression 651.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 536 B

  • Original 248.9 kB
  • After minification 248.8 kB
  • After compression 248.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kindscience.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 93 (58%)

Requests Now

159

After Optimization

66

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 159 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kind Science. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 54 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.kindscience.com

www.kindscience.com

698 ms

optimize.js

optimize.js

97 ms

app.min.css

app.min.css

40 ms

brand.min.css

brand.min.css

45 ms

core9.min.css

core9.min.css

37 ms

de3e33c92b.js

de3e33c92b.js

71 ms

css

css

43 ms

hpk8tgv.css

hpk8tgv.css

69 ms

jQuery-3.5.1-min.js

jQuery-3.5.1-min.js

43 ms

jquery-ui.min.js

jquery-ui.min.js

396 ms

jquery-ui.min.css

jquery-ui.min.css

68 ms

combined-global-lib.min.js

combined-global-lib.min.js

32 ms

app.min.js

app.min.js

31 ms

combined-brand-lib.min.js

combined-brand-lib.min.js

18 ms

app-brand.js

app-brand.js

17 ms

core9.min.js

core9.min.js

33 ms

player.js

player.js

167 ms

klaviyo.js

klaviyo.js

36 ms

ak-paidsocial-campaign.js

ak-paidsocial-campaign.js

34 ms

paypal.css

paypal.css

36 ms

checkout.js

checkout.js

163 ms

paypalUtils.js

paypalUtils.js

164 ms

paypalSG.js

paypalSG.js

165 ms

dwanalytics-22.2.js

dwanalytics-22.2.js

164 ms

dwac-21.7.js

dwac-21.7.js

165 ms

gretel.min.js

gretel.min.js

32 ms

gtm.js

gtm.js

223 ms

p.css

p.css

46 ms

js

js

121 ms

Kind_Science_Logo_byellen.svg

Kind_Science_Logo_byellen.svg

79 ms

ps22-test-bg-desktop.jpg

ps22-test-bg-desktop.jpg

82 ms

ps22-test-bg-mobile.jpg

ps22-test-bg-mobile.jpg

83 ms

ellen-icon-freeshipping.png

ellen-icon-freeshipping.png

76 ms

ellen-icon-mbg.png

ellen-icon-mbg.png

77 ms

2-free-gifts-icon.png

2-free-gifts-icon.png

80 ms

core9-spring-billboard-desktop.jpg

core9-spring-billboard-desktop.jpg

85 ms

core9-spring-billboard-mobile.jpg

core9-spring-billboard-mobile.jpg

83 ms

winter-ellen-quote-billboard-bg-desktop.jpg

winter-ellen-quote-billboard-bg-desktop.jpg

997 ms

cta-blue-quote.svg

cta-blue-quote.svg

83 ms

Ellen-Signature.png

Ellen-Signature.png

82 ms

Tech_Leaf-background.jpg

Tech_Leaf-background.jpg

86 ms

icons-checkmark.png

icons-checkmark.png

87 ms

Claims_Desktop.jpg

Claims_Desktop.jpg

358 ms

icons-clinically-validated.png

icons-clinically-validated.png

86 ms

HP_Leaf_2.jpg

HP_Leaf_2.jpg

276 ms

HP_Leaf_1.jpg

HP_Leaf_1.jpg

356 ms

PDP_FirmingSerum.jpg

PDP_FirmingSerum.jpg

87 ms

PDP_Shop-Collection_Firming-Serum.jpg

PDP_Shop-Collection_Firming-Serum.jpg

121 ms

icons-piggy-bank.png

icons-piggy-bank.png

122 ms

icons-calendar.png

icons-calendar.png

121 ms

icons-60-day-mbg.png

icons-60-day-mbg.png

136 ms

PDP_HydrationCream.jpg

PDP_HydrationCream.jpg

136 ms

PDP_Shop_Collection_update_HydrationCream.jpg

PDP_Shop_Collection_update_HydrationCream.jpg

176 ms

PDP_EyeCream.jpg

PDP_EyeCream.jpg

175 ms

PDP_Shop_Collection_update_EyeCream.jpg

PDP_Shop_Collection_update_EyeCream.jpg

178 ms

PDP_NeckTreatment.jpg

PDP_NeckTreatment.jpg

177 ms

PDP_Shop_Collection_update_NeckTreatment.jpg

PDP_Shop_Collection_update_NeckTreatment.jpg

210 ms

PDP_MicroExfoliant.jpg

PDP_MicroExfoliant.jpg

209 ms

PDP_Shop-Collection_Micro-Exfoliant.jpg

PDP_Shop-Collection_Micro-Exfoliant.jpg

210 ms

PDP_RadianceOil.jpg

PDP_RadianceOil.jpg

220 ms

PDP_Shop-Collection_Radiance-Oil.jpg

PDP_Shop-Collection_Radiance-Oil.jpg

227 ms

quote_leaf.png

quote_leaf.png

267 ms

kindlist-skin-kind.png

kindlist-skin-kind.png

266 ms

kindlist-animal-kind.png

kindlist-animal-kind.png

272 ms

kindlist-eco-list.png

kindlist-eco-list.png

207 ms

quote.svg

quote.svg

835 ms

everybody-talking-quote-image.jpg

everybody-talking-quote-image.jpg

279 ms

KS_MBG_30-Days.png

KS_MBG_30-Days.png

278 ms

privacyoptions.svg

privacyoptions.svg

830 ms

icons-instagram.png

icons-instagram.png

832 ms

icons-facebook.png

icons-facebook.png

830 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX9-p7K4GLs.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX9-p7K4GLs.ttf

47 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aX9-p7K4GLs.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aX9-p7K4GLs.ttf

55 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw5aX9-p7K4GLs.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw5aX9-p7K4GLs.ttf

87 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w5aX9-p7K4GLs.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w5aX9-p7K4GLs.ttf

86 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX9-p7K4GLs.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX9-p7K4GLs.ttf

87 ms

d

d

31 ms

baf437f37bd8f618f148d704bc70466f.js

baf437f37bd8f618f148d704bc70466f.js

168 ms

i.js

i.js

79 ms

founder-bg-desktop.png

founder-bg-desktop.png

769 ms

spl22-ks-bottom-billboard.jpg

spl22-ks-bottom-billboard.jpg

1010 ms

d1364e8b-b359-4fd5-980c-a2e1528ab9fc.js

d1364e8b-b359-4fd5-980c-a2e1528ab9fc.js

661 ms

fender_analytics.739eafc699de20b4c3bb.js

fender_analytics.739eafc699de20b4c3bb.js

640 ms

static.047f24ade89e4aff54a9.js

static.047f24ade89e4aff54a9.js

725 ms

runtime.242037525aa1c76dfe9b.js

runtime.242037525aa1c76dfe9b.js

5 ms

sharedUtils.a2ead10f1141521a8e3e.js

sharedUtils.a2ead10f1141521a8e3e.js

8 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.3ee75b12730991c4d04b.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.3ee75b12730991c4d04b.js

725 ms

post_identification_sync.39cdd7baee564a8037ee.js

post_identification_sync.39cdd7baee564a8037ee.js

724 ms

widget.js

widget.js

783 ms

pptm.js

pptm.js

887 ms

runtime_6459738026535cda4232dc813c61447d.js

runtime_6459738026535cda4232dc813c61447d.js

584 ms

loading-small.gif

loading-small.gif

161 ms

prum.min.js

prum.min.js

594 ms

conversion.js

conversion.js

596 ms

kindscience.js

kindscience.js

517 ms

events.js

events.js

587 ms

analytics.js

analytics.js

525 ms

ld.js

ld.js

521 ms

f7f3be59-8e5e-4080-acc7-72f32af2abd8.js

f7f3be59-8e5e-4080-acc7-72f32af2abd8.js

582 ms

js

js

362 ms

js

js

576 ms

curator.embed.css

curator.embed.css

341 ms

widget.css

widget.css

814 ms

i

i

359 ms

bottomline

bottomline

340 ms

bottomline

bottomline

372 ms

bottomline

bottomline

339 ms

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bottomline

345 ms

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335 ms

bottomline

bottomline

380 ms

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353 ms

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366 ms

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361 ms

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380 ms

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381 ms

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385 ms

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385 ms

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bottomline

388 ms

bottomline

bottomline

411 ms

223 ms

243 ms

ts

ts

269 ms

d1364e8b-b359-4fd5-980c-a2e1528ab9fc.css

d1364e8b-b359-4fd5-980c-a2e1528ab9fc.css

129 ms

acsb.js

acsb.js

193 ms

ecommerce.js

ecommerce.js

117 ms

collect

collect

92 ms

main-v2_5f731cb9245313dce667e4c9ca0eb07c.js

main-v2_5f731cb9245313dce667e4c9ca0eb07c.js

75 ms

cjs_min_1e55b565811f11b08485230cf1d150d6.js

cjs_min_1e55b565811f11b08485230cf1d150d6.js

89 ms

main.MTE2NjEzZWI4MQ.js

main.MTE2NjEzZWI4MQ.js

130 ms

syncframe

syncframe

63 ms

curator.embed.js

curator.embed.js

15 ms

collect

collect

49 ms

53 ms

event

event

48 ms

32 ms

ga-audiences

ga-audiences

67 ms

pebble

pebble

16 ms

open_sans.css

open_sans.css

26 ms

cookie-plugin.js

cookie-plugin.js

226 ms

cksync.php

cksync.php

557 ms

tap.php

tap.php

561 ms

574 ms

um

um

665 ms

cksync.php

cksync.php

661 ms

sync

sync

665 ms

user-registering

user-registering

660 ms

c.gif

c.gif

581 ms

1017

1017

571 ms

Pug

Pug

578 ms

pixel_sync

pixel_sync

578 ms

v1

v1

618 ms

1

1

657 ms

sync

sync

651 ms

bat.js

bat.js

151 ms

fbevents.js

fbevents.js

147 ms

a-08pp.min.js

a-08pp.min.js

146 ms

yotpo-widget-font.svg

yotpo-widget-font.svg

43 ms

yotpo-widget-font.woff

yotpo-widget-font.woff

45 ms

i

i

27 ms

cookiematch.aspx

cookiematch.aspx

168 ms

xuid

xuid

96 ms

match

match

95 ms

match

match

95 ms

rum

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102 ms

sync

sync

98 ms

__Analytics-Start

__Analytics-Start

111 ms

cookiematch.aspx

cookiematch.aspx

43 ms

Accessibility Review

kindscience.com accessibility score

84

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

kindscience.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

kindscience.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kindscience.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kindscience.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

kindscience.com

Open Graph description is not detected on the main page of Kind Science. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: