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kingdomandsparrow.co.uk screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

kingdomandsparrow.co.uk

A New Generation of Branding Agency: Kingdom and Sparrow

Page Load Speed

2.8 sec in total

First Response

32 ms

Resources Loaded

2.7 sec

Page Rendered

66 ms

kingdomandsparrow.co.uk screenshot

About Website

Welcome to kingdomandsparrow.co.uk homepage info - get ready to check Kingdom And Sparrow best content right away, or after learning these important things about kingdomandsparrow.co.uk

A branding agency combining fresh thinking and imaginative design to elevate and transform the brands of today.

Visit kingdomandsparrow.co.uk

Key Findings

We analyzed Kingdomandsparrow.co.uk page load time and found that the first response time was 32 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

kingdomandsparrow.co.uk performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

39/100

10%

LCP (Largest Contentful Paint)

Value16.7 s

0/100

25%

SI (Speed Index)

Value14.3 s

1/100

10%

TBT (Total Blocking Time)

Value2,300 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.035

100/100

15%

TTI (Time to Interactive)

Value14.1 s

9/100

10%

Network Requests Diagram

kingdomandsparrow.co.uk

32 ms

kingdomandsparrow.co.uk

207 ms

frontend.css

29 ms

front.min.css

37 ms

slick.min.css

36 ms

Our browser made a total of 88 requests to load all elements on the main page. We found that 93% of them (82 requests) were addressed to the original Kingdomandsparrow.co.uk, 2% (2 requests) were made to Cdnjs.cloudflare.com and 1% (1 request) were made to Fonts.bunny.net. The less responsive or slowest element that took the longest time to load (1.6 sec) relates to the external source I.vimeocdn.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 141.1 kB (4%)

Content Size

3.5 MB

After Optimization

3.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Kingdomandsparrow.co.uk main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.0 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 114.5 kB

  • Original 140.0 kB
  • After minification 136.9 kB
  • After compression 25.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 114.5 kB or 82% of the original size.

Image Optimization

-1%

Potential reduce by 20.8 kB

  • Original 3.0 MB
  • After minification 3.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kingdom And Sparrow images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.2 kB

  • Original 152.3 kB
  • After minification 152.3 kB
  • After compression 151.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 4.5 kB

  • Original 130.3 kB
  • After minification 130.3 kB
  • After compression 125.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kingdomandsparrow.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 53 (66%)

Requests Now

80

After Optimization

27

  • Images
  • JavaScript
  • CSS

The browser has sent 80 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kingdom And Sparrow. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 29 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

kingdomandsparrow.co.uk

kingdomandsparrow.co.uk

32 ms

kingdomandsparrow.co.uk

kingdomandsparrow.co.uk

207 ms

frontend.css

frontend.css

29 ms

front.min.css

front.min.css

37 ms

slick.min.css

slick.min.css

36 ms

slick-theme.min.css

slick-theme.min.css

37 ms

exad-style.min.css

exad-style.min.css

39 ms

wpa.css

wpa.css

39 ms

header-footer-elementor.css

header-footer-elementor.css

39 ms

jet-elements.css

jet-elements.css

50 ms

jet-elements-skin.css

jet-elements-skin.css

49 ms

custom-frontend.min.css

custom-frontend.min.css

74 ms

swiper.min.css

swiper.min.css

82 ms

custom-pro-frontend.min.css

custom-pro-frontend.min.css

56 ms

header.css

header.css

281 ms

footer.css

footer.css

297 ms

portfolio.css

portfolio.css

287 ms

blog.css

blog.css

291 ms

animations.css

animations.css

292 ms

font.css

font.css

287 ms

font.css

font.css

519 ms

font.css

font.css

524 ms

navigation.css

navigation.css

524 ms

layout.css

layout.css

525 ms

mobile.css

mobile.css

527 ms

typography.css

typography.css

544 ms

social.css

social.css

754 ms

fullpage.min.css

fullpage.min.css

80 ms

style.css

style.css

757 ms

css2

css2

243 ms

front.min.js

front.min.js

529 ms

jquery.min.js

jquery.min.js

534 ms

jquery-migrate.min.js

jquery-migrate.min.js

535 ms

animations.js

animations.js

778 ms

fullpage.min.js

fullpage.min.js

78 ms

page-transitions.min.js

page-transitions.min.js

543 ms

js

js

135 ms

email-decode.min.js

email-decode.min.js

538 ms

animations.min.css

animations.min.css

546 ms

slick.min.js

slick.min.js

547 ms

exad-script.min.js

exad-script.min.js

549 ms

wpa.js

wpa.js

557 ms

navigation.js

navigation.js

938 ms

layout.js

layout.js

934 ms

instant-page.min.js

instant-page.min.js

544 ms

premium-wrapper-link.min.js

premium-wrapper-link.min.js

554 ms

webpack-pro.runtime.min.js

webpack-pro.runtime.min.js

564 ms

webpack.runtime.min.js

webpack.runtime.min.js

576 ms

frontend-modules.min.js

frontend-modules.min.js

587 ms

hooks.min.js

hooks.min.js

589 ms

i18n.min.js

i18n.min.js

577 ms

frontend.min.js

frontend.min.js

589 ms

waypoints.min.js

waypoints.min.js

584 ms

core.min.js

core.min.js

593 ms

frontend.min.js

frontend.min.js

405 ms

elements-handlers.min.js

elements-handlers.min.js

711 ms

jet-elements.min.js

jet-elements.min.js

495 ms

lftracker_v1kn9Eq4Ry9gj7RlvP.js

lftracker_v1kn9Eq4Ry9gj7RlvP.js

479 ms

1743554564-a4e19c4a0512d8ead58a01fa7690c0368f066af2897c315f0914273dd2a9d5de-d_640

1743554564-a4e19c4a0512d8ead58a01fa7690c0368f066af2897c315f0914273dd2a9d5de-d_640

1617 ms

REN_Portfolio-Thumbnail_PORTjpg.jpg

REN_Portfolio-Thumbnail_PORTjpg.jpg

215 ms

Our-Work-Featured.jpg

Our-Work-Featured.jpg

212 ms

Navas-5-copy-2@2x-100.jpeg

Navas-5-copy-2@2x-100.jpeg

215 ms

Navas-5-copy-3@2x-100.jpeg

Navas-5-copy-3@2x-100.jpeg

214 ms

Navas-5@2x-100.jpeg

Navas-5@2x-100.jpeg

213 ms

RH_HOMEWRECKER_28JUNE23-11_Edit_Wide_2.jpeg

RH_HOMEWRECKER_28JUNE23-11_Edit_Wide_2.jpeg

216 ms

Navas-5-copy@2x-100.jpeg

Navas-5-copy@2x-100.jpeg

227 ms

Small-Beer-01@2x-80.jpg

Small-Beer-01@2x-80.jpg

225 ms

58Co_Thumbnail_Wide-1.jpg

58Co_Thumbnail_Wide-1.jpg

725 ms

KS_Website_buttons_01-01-qeyft432f0r73osuglye6d9pmw5k5zbg6dl5wi3ocg.png

KS_Website_buttons_01-01-qeyft432f0r73osuglye6d9pmw5k5zbg6dl5wi3ocg.png

464 ms

KS_Website_buttons_01-02-qeyft5yqsotrqwq45mrnbcsmtnwaldiwumw4v20w00.png

KS_Website_buttons_01-02-qeyft5yqsotrqwq45mrnbcsmtnwaldiwumw4v20w00.png

278 ms

KS_Website_buttons_01-03-qeyft6wkziv22ior0569vuk3f1rnt2mn6rjmcbzhts.png

KS_Website_buttons_01-03-qeyft6wkziv22ior0569vuk3f1rnt2mn6rjmcbzhts.png

433 ms

REN_Portfolio-2.jpg

REN_Portfolio-2.jpg

921 ms

B-Corp-1.jpg

B-Corp-1.jpg

540 ms

World-Brand-Design-1.jpg

World-Brand-Design-1.jpg

742 ms

96-client-satisfaction-1.jpg

96-client-satisfaction-1.jpg

822 ms

CrustyPortfolio_Desktop_5.jpg

CrustyPortfolio_Desktop_5.jpg

1006 ms

IMG_5923-1120x640.jpg

IMG_5923-1120x640.jpg

1007 ms

KS_footer_logos_400-02-qdya4kiw0a7cu6cs4drbwyoopzt3517j4805gkp340.png

KS_footer_logos_400-02-qdya4kiw0a7cu6cs4drbwyoopzt3517j4805gkp340.png

968 ms

BBA_BetterBusinessAct_Logo_Light-q2jc8486k7pq716dwjuoesa6ld2irbq8rq45mv1ji8.png

BBA_BetterBusinessAct_Logo_Light-q2jc8486k7pq716dwjuoesa6ld2irbq8rq45mv1ji8.png

749 ms

250-Club-white-stamp-2021-q2jc8ibreq9116lwm7y2y6q3i550ysa7tnwfu0gmww.png

250-Club-white-stamp-2021-q2jc8ibreq9116lwm7y2y6q3i550ysa7tnwfu0gmww.png

1058 ms

KS_footer_logos_400-04-qdy9g4pybcqyz5uqttgj34p8pc9j0c6rr9do9kxkw0.png

KS_footer_logos_400-04-qdy9g4pybcqyz5uqttgj34p8pc9j0c6rr9do9kxkw0.png

1151 ms

KS_footer_logos_400-07-qdy9g5nsi6s9artdobv5nmgpaq4w81ai3e15quw6ps.png

KS_footer_logos_400-07-qdy9g5nsi6s9artdobv5nmgpaq4w81ai3e15quw6ps.png

1162 ms

EBGaramond-Regular.woff

EBGaramond-Regular.woff

835 ms

Crafting-IMPACT-1.woff

Crafting-IMPACT-1.woff

851 ms

KingdomSparrow-Light.svg

KingdomSparrow-Light.svg

1192 ms

KingdomSparrowLight.woff

KingdomSparrowLight.woff

868 ms

Crafting-IMPACT-1.ttf

Crafting-IMPACT-1.ttf

868 ms

KingdomSparrowLight.ttf

KingdomSparrowLight.ttf

873 ms

Accessibility Review

kingdomandsparrow.co.uk accessibility score

88

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Best Practices

kingdomandsparrow.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

kingdomandsparrow.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kingdomandsparrow.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kingdomandsparrow.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

kingdomandsparrow.co.uk

Open Graph data is detected on the main page of Kingdom And Sparrow. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: