Tools & Wizards About Us
kipling.com.au screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    41% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

kipling.com.au

Kipling Australia

Page Load Speed

10 sec in total

First Response

141 ms

Resources Loaded

6.5 sec

Page Rendered

3.3 sec

kipling.com.au screenshot

About Website

Welcome to kipling.com.au homepage info - get ready to check Kipling best content for Australia right away, or after learning these important things about kipling.com.au

Kipling Australia

Visit kipling.com.au

Key Findings

We analyzed Kipling.com.au page load time and found that the first response time was 141 ms and then it took 9.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

kipling.com.au performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

40/100

10%

LCP (Largest Contentful Paint)

Value8.5 s

1/100

25%

SI (Speed Index)

Value6.7 s

37/100

10%

TBT (Total Blocking Time)

Value4,700 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.054

98/100

15%

TTI (Time to Interactive)

Value19.1 s

3/100

10%

Network Requests Diagram

kipling.com.au

141 ms

kipling.com.au

1407 ms

global.css

70 ms

p.js

1289 ms

jquery.js

64 ms

Our browser made a total of 69 requests to load all elements on the main page. We found that 62% of them (43 requests) were addressed to the original Kipling.com.au, 4% (3 requests) were made to Google.com and 3% (2 requests) were made to Clarity.ms. The less responsive or slowest element that took the longest time to load (2.4 sec) relates to the external source T.cfjump.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 81.2 kB (8%)

Content Size

1.0 MB

After Optimization

932.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Kipling.com.au main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 687.8 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 79.6 kB

  • Original 94.5 kB
  • After minification 64.0 kB
  • After compression 14.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 30.6 kB, which is 32% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 79.6 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 687.8 kB
  • After minification 687.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kipling images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.4 kB

  • Original 104.8 kB
  • After minification 104.7 kB
  • After compression 103.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 142 B

  • Original 126.3 kB
  • After minification 126.3 kB
  • After compression 126.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kipling.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 31 (49%)

Requests Now

63

After Optimization

32

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 63 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kipling. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 32 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

kipling.com.au

kipling.com.au

141 ms

kipling.com.au

kipling.com.au

1407 ms

global.css

global.css

70 ms

p.js

p.js

1289 ms

jquery.js

jquery.js

64 ms

bootstrap.js

bootstrap.js

460 ms

bootstrap4-notify.js

bootstrap4-notify.js

62 ms

lodash-template.js

lodash-template.js

472 ms

slick-carousel.js

slick-carousel.js

472 ms

imagesloaded.js

imagesloaded.js

475 ms

jquery-sticky.js

jquery-sticky.js

471 ms

main.js

main.js

475 ms

home.js

home.js

474 ms

seoDescription.js

seoDescription.js

474 ms

icon-font.min.css

icon-font.min.css

444 ms

dwanalytics-22.2.js

dwanalytics-22.2.js

98 ms

dwac-21.7.js

dwac-21.7.js

99 ms

gretel.min.js

gretel.min.js

99 ms

applepay.js

applepay.js

81 ms

gtm.js

gtm.js

68 ms

analytics.js

analytics.js

84 ms

conversion_async.js

conversion_async.js

392 ms

bat.js

bat.js

1415 ms

js

js

118 ms

collect

collect

1103 ms

logo.svg

logo.svg

434 ms

KIP162_SPRING_ROSE_DA_1800x800.gif

KIP162_SPRING_ROSE_DA_1800x800.gif

532 ms

KIP131_MSS_BANNERS_800x400_1.jpg

KIP131_MSS_BANNERS_800x400_1.jpg

432 ms

KIP131_MSS_BANNERS_800x400_2.jpg

KIP131_MSS_BANNERS_800x400_2.jpg

431 ms

KIP131_MSS_BANNERS_800x400_3.jpg

KIP131_MSS_BANNERS_800x400_3.jpg

432 ms

KIP158_NEUTRAL_TONES_800x400.jpg

KIP158_NEUTRAL_TONES_800x400.jpg

435 ms

800x400_4.jpg

800x400_4.jpg

531 ms

800x400_5.jpg

800x400_5.jpg

528 ms

facebook.svg

facebook.svg

524 ms

instagram.svg

instagram.svg

526 ms

paypal.svg

paypal.svg

519 ms

New_Zippay.svg

New_Zippay.svg

670 ms

afterpay.svg

afterpay.svg

672 ms

visa.svg

visa.svg

673 ms

mastercard.svg

mastercard.svg

675 ms

amex.svg

amex.svg

710 ms

applepay.svg

applepay.svg

712 ms

weChatPay.svg

weChatPay.svg

767 ms

alipay.svg

alipay.svg

764 ms

logo-footer.svg

logo-footer.svg

766 ms

collect

collect

436 ms

642 ms

fbevents.js

fbevents.js

491 ms

d0c7f46065b274f581e03a793b4f90d26b787794.js

d0c7f46065b274f581e03a793b4f90d26b787794.js

639 ms

68126

68126

2429 ms

tag.js

tag.js

2195 ms

Kipling-Regular.svg

Kipling-Regular.svg

1101 ms

Kipling-Ultralight-Regular.svg

Kipling-Ultralight-Regular.svg

552 ms

Kipling-Bold.svg

Kipling-Bold.svg

547 ms

Linearicons-Free.ttf

Linearicons-Free.ttf

117 ms

KIP172_CITY_PACK_BACKPACK_IMAGE2_1200x800.jpg

KIP172_CITY_PACK_BACKPACK_IMAGE2_1200x800.jpg

1136 ms

KIP140_WOODSTOCK_EXCLUSIVE_HOMEPAGE_1200x800.jpg

KIP140_WOODSTOCK_EXCLUSIVE_HOMEPAGE_1200x800.jpg

1138 ms

21014332.js

21014332.js

136 ms

products-in-all-categories-sale

products-in-all-categories-sale

933 ms

sessioncam.recorder.js

sessioncam.recorder.js

940 ms

ga-audiences

ga-audiences

205 ms

21014332

21014332

889 ms

823293474873251

823293474873251

694 ms

630 ms

modules.js

modules.js

642 ms

CQRecomm-Start

CQRecomm-Start

1446 ms

clarity.js

clarity.js

648 ms

pebble

pebble

47 ms

68126

68126

875 ms

Accessibility Review

kipling.com.au accessibility score

90

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

kipling.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

kipling.com.au SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kipling.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kipling.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

kipling.com.au

Open Graph data is detected on the main page of Kipling. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: