Access kitkat.com. Have A Break, Have A KitKat®

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

18/100

10%

LCP (Largest Contentful Paint)

Value6.1 s

12/100

25%

SI (Speed Index)

Value8.7 s

17/100

10%

TBT (Total Blocking Time)

Value3,150 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value15.5 s

7/100

10%

kitkat.com

161 ms

kitkat

99 ms

css_mkqO0jmgrhwVea2wb6RQoD7YcvmdQhQ8Ja7C-iO_KNU.css

148 ms

bootstrap.min.css

136 ms

drupal-bootstrap.min.css

157 ms

Our browser made a total of 107 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Kitkat.com, 91% (97 requests) were made to Nestle.com and 6% (6 requests) were made to Unpkg.com. The less responsive or slowest element that took the longest time to load (434 ms) relates to the external source Nestle.com.

Content Size

2.7 MB

After Optimization

2.3 MB

In fact, the total size of Kitkat.com main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 390.8 kB

Original 454.7 kB
After minification 362.0 kB
After compression 63.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 92.7 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 390.8 kB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 77 B

Original 2.0 MB
After minification 2.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kit Kat images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 249 B

Original 219.4 kB
After minification 219.3 kB
After compression 219.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-88%

Potential reduce by 18.3 kB

Original 20.8 kB
After minification 13.5 kB
After compression 2.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kitkat.com needs all CSS files to be minified and compressed as it can save up to 18.3 kB or 88% of the original size.

Requests Now

100

After Optimization

The browser has sent 100 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kit Kat. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Accessibility Issues

These are opportunities to improve keyboard navigation in your application.

High

Heading elements are not in a sequentially-descending order

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

High

Image elements do not have [alt] attributes

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

These items highlight common accessibility best practices.

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Areas of Improvement

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

High

Displays images with incorrect aspect ratio

Low

Detected JavaScript libraries

High

Page has valid source maps

Search Engine Optimization Advices

Format your HTML in a way that enables crawlers to better understand your app’s content.

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

To appear in search results, crawlers need access to your app.

High

Links are not crawlable

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

Language Detected

EN
Language Claimed

EN
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kitkat.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kitkat.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

kitkat.com

Open Graph data is detected on the main page of Kit Kat. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

Report Summary

Performance

Accessibility

Best Practices

SEO

Have A Break, Have A KitKat® | KitKat®

Page Load Speed

First Response

Resources Loaded

Page Rendered

About Website

Key Findings

Performance Metrics

Measured Metrics

FCP (First Contentful Paint)

LCP (Largest Contentful Paint)

SI (Speed Index)

TBT (Total Blocking Time)

CLS (Cumulative Layout Shift)

TTI (Time to Interactive)

Network Requests Diagram

kitkat.com

kitkat

css_mkqO0jmgrhwVea2wb6RQoD7YcvmdQhQ8Ja7C-iO_KNU.css

bootstrap.min.css

drupal-bootstrap.min.css

Page Optimization Overview & Recommendations

Content Size

After Optimization

HTML Optimization

Image Optimization

JavaScript Optimization

CSS Optimization

Requests Breakdown

Requests Now

After Optimization

Network Requests Diagram

kitkat.com

kitkat

css_mkqO0jmgrhwVea2wb6RQoD7YcvmdQhQ8Ja7C-iO_KNU.css

bootstrap.min.css

drupal-bootstrap.min.css

css_OiFWMioR5RggH5cF5ZG_0ZRAKW0E69rspbMSjcBv_3E.css

jquery.mCustomScrollbar.css

css_-1_6qKG9N5ziym2VxOY42KI0pYcmdr_IuHDNelWLA8M.css

darkmode.css

js_B5cOsyvOz4k-7iQnUAH7FbtqPd-Hutzgtmv5IfoaGcs.js

darkreader.min.js

js_s8v7q58moSAYFwQG0RQhaEierSRNaUzU8b5vyQ3C2LU.js

dark_mode.js

js_cUfNWq6QaQWZfAY5L48wBSXvk8x8k59zvoU9RbiG2ZQ.js

seckit.document_write.js

seckit.no_body.css

optimize.js

js_HmFLo7C7fBXDx7zEJ-UBczao7M1VzD4FsR7_uVfmmfc.js

jquery.waypoints.min.js

js_QBnJz72cRC64GRa_VOizjr5iqqAYRqqNjJK6_qy0xbg.js

gtm.js

gtag.js

js_cGM9wBoCmre8eYVN1PSA1QPCXxjDE5DDYVsjwYtXOHw.js

bootstrap.min.js

js_DGNoJiqhQH0r5kqflNTX2a5EGzvjg32wSRBg-lhsthI.js

popper.js

tippy-bundle.umd.js

js_AIX8arNjGGNAJaUpx7tYWY_tp6hWTe2Evu2bTgxdDBI.js

circular_button_close_white.svg

icon-downarrow.png

logo.svg

Search-Icon.svg

sprite-image.png

home-icon-dark.svg

icon-x.png

chevron-right--white.svg

about-us-featured_1.jpg

icon-contact-yellow_0.png

icon-signup-green_0.png

icon-tellus-teal_0.png

our-stories-featured.jpg

brands-featured.jpg

sustainability-featured-new.jpg