Tools & Wizards About Us
kiwideals.co.nz screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 44% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

kiwideals.co.nz

EquipOutdoors | New Zealand | Camping Gear | Outdoor Gear | Equipment Supplier

Page Load Speed

6.2 sec in total

First Response

1.4 sec

Resources Loaded

4.4 sec

Page Rendered

407 ms

kiwideals.co.nz screenshot

About Website

Click here to check amazing Kiwideals content. Otherwise, check out these important facts you probably never knew about kiwideals.co.nz

EquipOutdoors NZ Specialists in the sale of Outdoor Camping Equipment, RV, Tramping & Travel Gear. Camping Tents, Adventure Tents, Packs, Sleeping Bags, Gas Cookers, Portable Toilets, Clothing & Trave...

Visit kiwideals.co.nz

Key Findings

We analyzed Kiwideals.co.nz page load time and found that the first response time was 1.4 sec and then it took 4.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

kiwideals.co.nz performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.4 s

2/100

10%

LCP (Largest Contentful Paint)

Value21.7 s

0/100

25%

SI (Speed Index)

Value13.4 s

2/100

10%

TBT (Total Blocking Time)

Value3,510 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.063

97/100

15%

TTI (Time to Interactive)

Value24.6 s

0/100

10%

Network Requests Diagram

www.equipoutdoors.co.nz

1445 ms

app.css

59 ms

style.css

83 ms

slick.css

81 ms

jquery-ui-1.8.18.custom.css

50 ms

Our browser made a total of 105 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Kiwideals.co.nz, 8% (8 requests) were made to Cdn.jsdelivr.net and 6% (6 requests) were made to Cdn.neto.com.au. The less responsive or slowest element that took the longest time to load (2.1 sec) relates to the external source Equipoutdoors.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 162.3 kB (6%)

Content Size

2.7 MB

After Optimization

2.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Kiwideals.co.nz main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-69%

Potential reduce by 115.9 kB

  • Original 168.6 kB
  • After minification 168.5 kB
  • After compression 52.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 115.9 kB or 69% of the original size.

Image Optimization

-0%

Potential reduce by 687 B

  • Original 1.9 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kiwideals images are well optimized though.

JavaScript Optimization

-7%

Potential reduce by 41.4 kB

  • Original 586.2 kB
  • After minification 586.2 kB
  • After compression 544.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-7%

Potential reduce by 4.3 kB

  • Original 65.1 kB
  • After minification 65.1 kB
  • After compression 60.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kiwideals.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 52 (54%)

Requests Now

97

After Optimization

45

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 97 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kiwideals. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 43 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.equipoutdoors.co.nz

www.equipoutdoors.co.nz

1445 ms

app.css

app.css

59 ms

style.css

style.css

83 ms

slick.css

slick.css

81 ms

jquery-ui-1.8.18.custom.css

jquery-ui-1.8.18.custom.css

50 ms

jquery.fancybox.css

jquery.fancybox.css

52 ms

reset-min.css

reset-min.css

49 ms

54 ms

js

js

195 ms

b6bc47ec900a474897ebae4c906dad6a.js

b6bc47ec900a474897ebae4c906dad6a.js

53 ms

css2

css2

73 ms

all.css

all.css

75 ms

font-awesome.min.css

font-awesome.min.css

67 ms

mc4neto.js

mc4neto.js

91 ms

efwxwg1juu

efwxwg1juu

381 ms

b6bc47ec900a474897ebae4c906dad6a_visitor_count.js

b6bc47ec900a474897ebae4c906dad6a_visitor_count.js

60 ms

website_logo.png

website_logo.png

56 ms

Mobile-Menu-Icon.png

Mobile-Menu-Icon.png

938 ms

Mobile-Menu-Icon-Shop.png

Mobile-Menu-Icon-Shop.png

47 ms

Mobile-Menu-Icon-Cart.png

Mobile-Menu-Icon-Cart.png

124 ms

Mobile-Menu-Icon-Account.png

Mobile-Menu-Icon-Account.png

125 ms

Mobile-Menu-Icon-Search.png

Mobile-Menu-Icon-Search.png

69 ms

BCC-674.jpg

BCC-674.jpg

157 ms

FCC-PAC-B.jpg

FCC-PAC-B.jpg

194 ms

KC074-501.jpg

KC074-501.jpg

195 ms

BCC-507.jpg

BCC-507.jpg

203 ms

2211.jpg

2211.jpg

194 ms

BCC-505.jpg

BCC-505.jpg

206 ms

BCC-613.jpg

BCC-613.jpg

928 ms

2212.jpg

2212.jpg

214 ms

GCL-UFO-C.jpg

GCL-UFO-C.jpg

265 ms

COCBF1730.jpg

COCBF1730.jpg

260 ms

OLS-MS360-C.jpg

OLS-MS360-C.jpg

259 ms

SP-MWF.jpg

SP-MWF.jpg

264 ms

251211-001.jpg

251211-001.jpg

1024 ms

FSU-CC5-C.jpg

FSU-CC5-C.jpg

306 ms

FCQ-CASS-A.jpg

FCQ-CASS-A.jpg

299 ms

251212-001.jpg

251212-001.jpg

1024 ms

2213.jpg

2213.jpg

324 ms

GA10667.jpg

GA10667.jpg

349 ms

GA10738.jpg

GA10738.jpg

361 ms

GA10760.jpg

GA10760.jpg

401 ms

GA10639.jpg

GA10639.jpg

398 ms

56.png

56.png

418 ms

57.png

57.png

458 ms

82.png

82.png

441 ms

59.png

59.png

462 ms

335.jpg

335.jpg

508 ms

54.jpg

54.jpg

1958 ms

91.jpg

91.jpg

541 ms

KFOmCnqEu92Fr1Me5Q.ttf

KFOmCnqEu92Fr1Me5Q.ttf

51 ms

KFOlCnqEu92Fr1MmEU9vAw.ttf

KFOlCnqEu92Fr1MmEU9vAw.ttf

131 ms

KFOlCnqEu92Fr1MmSU5vAw.ttf

KFOlCnqEu92Fr1MmSU5vAw.ttf

181 ms

KFOlCnqEu92Fr1MmWUlvAw.ttf

KFOlCnqEu92Fr1MmWUlvAw.ttf

153 ms

email-subscribe.jpg

email-subscribe.jpg

567 ms

jquery.min.js

jquery.min.js

7 ms

jquery.fancybox.pack.js

jquery.fancybox.pack.js

16 ms

main.js

main.js

153 ms

bootstrap.min.js

bootstrap.min.js

17 ms

jquery-ui-1.8.18.custom.min.js

jquery-ui-1.8.18.custom.min.js

17 ms

masonry.pkgd.min.js

masonry.pkgd.min.js

169 ms

jquery.form.min.js

jquery.form.min.js

133 ms

afterpay.css

afterpay.css

158 ms

platform.js

platform.js

118 ms

zoho.js

zoho.js

178 ms

algoliasearch-lite.umd.js

algoliasearch-lite.umd.js

17 ms

instantsearch.production.min.js

instantsearch.production.min.js

97 ms

autocomplete-js

autocomplete-js

43 ms

autocomplete-plugin-query-suggestions

autocomplete-plugin-query-suggestions

42 ms

index.min.js

index.min.js

42 ms

recommend.umd.min.js

recommend.umd.min.js

42 ms

tsparticles.confetti.bundle.min.js

tsparticles.confetti.bundle.min.js

97 ms

offcanvas-cart.css

offcanvas-cart.css

581 ms

dc5e18c0b7188b23c48b64742.js

dc5e18c0b7188b23c48b64742.js

165 ms

custom.js

custom.js

609 ms

moment.min.js

moment.min.js

645 ms

moment-timezone-with-data.min.js

moment-timezone-with-data.min.js

667 ms

jquery.countdown.min.js

jquery.countdown.min.js

632 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

59 ms

jquery.cookie.js

jquery.cookie.js

672 ms

slick.min.js

slick.min.js

674 ms

masonry.pkgd.min.js

masonry.pkgd.min.js

18 ms

netoTicker.js%E2%80%9D

netoTicker.js%E2%80%9D

2132 ms

search.js

search.js

788 ms

offcanvas-cart.js

offcanvas-cart.js

767 ms

afterpay-green.png

afterpay-green.png

820 ms

add-to-cart.png

add-to-cart.png

819 ms

select-afterpay.png

select-afterpay.png

812 ms

login.png

login.png

803 ms

purchase-split.png

purchase-split.png

777 ms

clarity.js

clarity.js

168 ms

fbevents.js

fbevents.js

28 ms

671489316640571

671489316640571

68 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

6 ms

badge

badge

109 ms

m=_b,_tp

m=_b,_tp

9 ms

js

js

39 ms

no_rating.png

no_rating.png

39 ms

m=vhDjqd

m=vhDjqd

161 ms

m=Wt6vjf,hhhU8,FCpbqb,ws9Tlc,WhJNk

m=Wt6vjf,hhhU8,FCpbqb,ws9Tlc,WhJNk

76 ms

m=byfTOb,lsjVmc,LEikZe,lwddkf,EFQ78c

m=byfTOb,lsjVmc,LEikZe,lwddkf,EFQ78c

77 ms

m=RqjULd

m=RqjULd

15 ms

api.js

api.js

25 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

5 ms

c.gif

c.gif

18 ms

Accessibility Review

kiwideals.co.nz accessibility score

77

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

kiwideals.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

kiwideals.co.nz SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kiwideals.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kiwideals.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

kiwideals.co.nz

Open Graph data is detected on the main page of Kiwideals. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: