Tools & Wizards About Us
kiwiimporter.com screenshot

Report Summary

  • 46

    Performance

    Renders faster than
    65% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

kiwiimporter.com

New Zealand Food in the USA | Without Ridiculous Shipping Fees - The Kiwi Importer

Page Load Speed

1.5 sec in total

First Response

288 ms

Resources Loaded

866 ms

Page Rendered

387 ms

kiwiimporter.com screenshot

About Website

Welcome to kiwiimporter.com homepage info - get ready to check Kiwi Importer best content right away, or after learning these important things about kiwiimporter.com

Kiwiimporter is an online shop for New Zealand honey, nut butters, condiments, organic tea, vanilla paste, paleo and probiotic breakfasts etc. Order now!

Visit kiwiimporter.com

Key Findings

We analyzed Kiwiimporter.com page load time and found that the first response time was 288 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

kiwiimporter.com performance score

46

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.1 s

80/100

10%

LCP (Largest Contentful Paint)

Value5.2 s

23/100

25%

SI (Speed Index)

Value10.9 s

6/100

10%

TBT (Total Blocking Time)

Value620 ms

48/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value11.3 s

19/100

10%

Network Requests Diagram

288 ms

all.min.css

41 ms

js

122 ms

js

145 ms

klaviyo.js

21 ms

Our browser made a total of 44 requests to load all elements on the main page. We found that 66% of them (29 requests) were addressed to the original Kiwiimporter.com, 9% (4 requests) were made to Shopperapproved.com and 5% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (288 ms) belongs to the original domain Kiwiimporter.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 296.4 kB (26%)

Content Size

1.1 MB

After Optimization

846.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Kiwiimporter.com main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 988.6 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 61.1 kB

  • Original 73.0 kB
  • After minification 55.9 kB
  • After compression 11.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 17.1 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 61.1 kB or 84% of the original size.

Image Optimization

-20%

Potential reduce by 201.7 kB

  • Original 988.6 kB
  • After minification 787.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Kiwi Importer needs image optimization as it can save up to 201.7 kB or 20% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-24%

Potential reduce by 12.4 kB

  • Original 51.4 kB
  • After minification 51.4 kB
  • After compression 39.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 12.4 kB or 24% of the original size.

CSS Optimization

-70%

Potential reduce by 21.2 kB

  • Original 30.2 kB
  • After minification 25.8 kB
  • After compression 9.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kiwiimporter.com needs all CSS files to be minified and compressed as it can save up to 21.2 kB or 70% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (43%)

Requests Now

40

After Optimization

23

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kiwi Importer. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

288 ms

all.min.css

all.min.css

41 ms

js

js

122 ms

js

js

145 ms

klaviyo.js

klaviyo.js

21 ms

select2.css

select2.css

35 ms

normalize.css

normalize.css

56 ms

skeleton.css

skeleton.css

57 ms

site-style.css

site-style.css

117 ms

site-header.css

site-header.css

60 ms

site-menu.css

site-menu.css

60 ms

jquery-latest.min.js

jquery-latest.min.js

27 ms

script-menu.js

script-menu.js

60 ms

select2.js

select2.js

180 ms

fbevents.js

fbevents.js

26 ms

bat.js

bat.js

19 ms

white-header-details.gif

white-header-details.gif

74 ms

drop-down-arrow.png

drop-down-arrow.png

95 ms

56183568.js

56183568.js

75 ms

css

css

82 ms

img-header-background.jpg

img-header-background.jpg

146 ms

certificate.js

certificate.js

15 ms

counter.js

counter.js

76 ms

kiwi-importer-logo.png

kiwi-importer-logo.png

123 ms

menu-banner.png

menu-banner.png

115 ms

important-notice.png

important-notice.png

115 ms

best-website-for-manuka-honey-2.jpg

best-website-for-manuka-honey-2.jpg

114 ms

empty-gaults-bottle2.jpg

empty-gaults-bottle2.jpg

115 ms

donovans-chocolate-bar-open.jpg

donovans-chocolate-bar-open.jpg

116 ms

almond-butter-photo-nicky-skinner2.jpg

almond-butter-photo-nicky-skinner2.jpg

116 ms

Zealong-shortbread-2-grey-tea-2.jpg

Zealong-shortbread-2-grey-tea-2.jpg

122 ms

bread-and-Rangihoua-Extra-Virgin-Olive-oil-at-the-Oyster-Inn-2.jpg

bread-and-Rangihoua-Extra-Virgin-Olive-oil-at-the-Oyster-Inn-2.jpg

122 ms

Viberi-organic-black-currant-powder-foodie-shot-available-in-the-USA.jpg

Viberi-organic-black-currant-powder-foodie-shot-available-in-the-USA.jpg

123 ms

fruit-paste.jpg

fruit-paste.jpg

123 ms

cookie-cutter-basic-2.jpg

cookie-cutter-basic-2.jpg

128 ms

footer-banner.png

footer-banner.png

128 ms

logo-facebook.png

logo-facebook.png

127 ms

logo-google.png

logo-google.png

126 ms

logo-twitter.png

logo-twitter.png

126 ms

logo-instagram.png

logo-instagram.png

154 ms

certificate.js

certificate.js

105 ms

font

font

27 ms

ArmyChalk.ttf

ArmyChalk.ttf

43 ms

blank.gif

blank.gif

16 ms

Accessibility Review

kiwiimporter.com accessibility score

79

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role] values are not valid

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

kiwiimporter.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

kiwiimporter.com SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kiwiimporter.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kiwiimporter.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

kiwiimporter.com

Open Graph data is detected on the main page of Kiwi Importer. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: