Tools & Wizards About Us
klaviyo.com screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 96

    SEO

    Google-friendlier than
    90% of websites

klaviyo.com

Email Marketing, SMS & Marketing Automation Platform - Klaviyo

Page Load Speed

2.3 sec in total

First Response

228 ms

Resources Loaded

556 ms

Page Rendered

1.5 sec

klaviyo.com screenshot

About Website

Welcome to klaviyo.com homepage info - get ready to check Klaviyo best content for United States right away, or after learning these important things about klaviyo.com

Powerful automation platform for email marketing and SMS with AI features for faster, efficient growth. Turn your customer data into hyper-personalized messages.

Visit klaviyo.com

Key Findings

We analyzed Klaviyo.com page load time and found that the first response time was 228 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

klaviyo.com performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.9 s

88/100

10%

LCP (Largest Contentful Paint)

Value33.2 s

0/100

25%

SI (Speed Index)

Value8.1 s

21/100

10%

TBT (Total Blocking Time)

Value4,940 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.094

91/100

15%

TTI (Time to Interactive)

Value46.5 s

0/100

10%

Network Requests Diagram

www.klaviyo.com

228 ms

yX2HN1oKu4tBX5ss4dFX_6SNxGI.js

33 ms

webpack-runtime-276363e10b608f4a1eee.js

140 ms

framework-581a63d0398153b6f065.js

151 ms

app-ccd4abcc7fda1524c25d.js

172 ms

Our browser made a total of 57 requests to load all elements on the main page. We found that 68% of them (39 requests) were addressed to the original Klaviyo.com, 30% (17 requests) were made to Klaviyo-marketing-site-us.netlify.app and 2% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (304 ms) belongs to the original domain Klaviyo.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 566.9 kB (16%)

Content Size

3.5 MB

After Optimization

2.9 MB

  • HTML
  • Images

In fact, the total size of Klaviyo.com main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 3.1 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 304.6 kB

  • Original 363.9 kB
  • After minification 363.7 kB
  • After compression 59.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 304.6 kB or 84% of the original size.

Image Optimization

-8%

Potential reduce by 262.3 kB

  • Original 3.1 MB
  • After minification 2.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Klaviyo images are well optimized though.

Requests Breakdown

Number of requests can be reduced by 28 (50%)

Requests Now

56

After Optimization

28

  • Images
  • JavaScript

The browser has sent 56 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Klaviyo. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.klaviyo.com

www.klaviyo.com

228 ms

yX2HN1oKu4tBX5ss4dFX_6SNxGI.js

yX2HN1oKu4tBX5ss4dFX_6SNxGI.js

33 ms

webpack-runtime-276363e10b608f4a1eee.js

webpack-runtime-276363e10b608f4a1eee.js

140 ms

framework-581a63d0398153b6f065.js

framework-581a63d0398153b6f065.js

151 ms

app-ccd4abcc7fda1524c25d.js

app-ccd4abcc7fda1524c25d.js

172 ms

gtm.js

gtm.js

130 ms

whats-new-tag.png

whats-new-tag.png

84 ms

shopify.jpg

shopify.jpg

62 ms

salesforce.jpg

salesforce.jpg

87 ms

wix.jpg

wix.jpg

88 ms

woo.jpg

woo.jpg

71 ms

adobe.jpg

adobe.jpg

81 ms

big.jpg

big.jpg

107 ms

user-hub.jpg

user-hub.jpg

119 ms

logo-hydroflask-20x5.webp

logo-hydroflask-20x5.webp

121 ms

logo-hydroflask-380x96.png

logo-hydroflask-380x96.png

120 ms

citizen-20x4.webp

citizen-20x4.webp

134 ms

citizen.png

citizen.png

133 ms

vuori_logo_white-20x5.webp

vuori_logo_white-20x5.webp

141 ms

vuori_logo_white-380x89.png

vuori_logo_white-380x89.png

221 ms

logo-mattel-white4a-20x17.webp

logo-mattel-white4a-20x17.webp

159 ms

logo-mattel-white4a-380x328.png

logo-mattel-white4a-380x328.png

220 ms

unilever-20x6.webp

unilever-20x6.webp

172 ms

unilever.png

unilever.png

221 ms

coty-20x6.webp

coty-20x6.webp

219 ms

coty.png

coty.png

222 ms

Homepage-Features-AI-ActivityLog-20x20.webp

Homepage-Features-AI-ActivityLog-20x20.webp

221 ms

Homepage-Features-AI-ProductRecommendations-1-20x20.webp

Homepage-Features-AI-ProductRecommendations-1-20x20.webp

222 ms

Homepage-Features-AI-FormsOptimization-20x15.webp

Homepage-Features-AI-FormsOptimization-20x15.webp

223 ms

Homepage-Features-AI-SMS-1-20x15.webp

Homepage-Features-AI-SMS-1-20x15.webp

224 ms

Homepage-Features-AI-Segments-20x15.webp

Homepage-Features-AI-Segments-20x15.webp

226 ms

Homepage-Features-AI-Benchmarks-20x15.webp

Homepage-Features-AI-Benchmarks-20x15.webp

249 ms

integration-img-20x20.webp

integration-img-20x20.webp

246 ms

marinelayer-logo-20x4.webp

marinelayer-logo-20x4.webp

264 ms

ML_profile-20x11.webp

ML_profile-20x11.webp

258 ms

madein-logo-20x4.webp

madein-logo-20x4.webp

263 ms

MI_profile-20x11.webp

MI_profile-20x11.webp

276 ms

logo-1-20x5.webp

logo-1-20x5.webp

285 ms

colourpop-20x11.webp

colourpop-20x11.webp

299 ms

retail-20x14.webp

retail-20x14.webp

294 ms

custom-c6910f9b5cbfdaa41fa4d2cace6d5b0b.webp

custom-c6910f9b5cbfdaa41fa4d2cace6d5b0b.webp

38 ms

email-e3db24b4f1fdf1e14b7b66a5c9ec1d31.png

email-e3db24b4f1fdf1e14b7b66a5c9ec1d31.png

40 ms

email-hover-9e3b5ae85ff563d0e92be0ede08ab3c2.png

email-hover-9e3b5ae85ff563d0e92be0ede08ab3c2.png

36 ms

sms-6489228029eae45653a573cda2039448.png

sms-6489228029eae45653a573cda2039448.png

42 ms

sms-hover-e8f3b4a646f10529612d8d1c3b94cff2.png

sms-hover-e8f3b4a646f10529612d8d1c3b94cff2.png

41 ms

push-a4e8af87fe2fedc787d56547dfcec464.png

push-a4e8af87fe2fedc787d56547dfcec464.png

45 ms

push-hover-cc51b82b61855deddfc9f66f9c08fb82.png

push-hover-cc51b82b61855deddfc9f66f9c08fb82.png

43 ms

reviews-f5fa3f453ec5c13f234730918a798523.png

reviews-f5fa3f453ec5c13f234730918a798523.png

46 ms

reviews-hover-84a65647229da80bddc2ef9c5138b65f.png

reviews-hover-84a65647229da80bddc2ef9c5138b65f.png

47 ms

cdp-desktop-9435dbb92455c4c3323b495957479354.png

cdp-desktop-9435dbb92455c4c3323b495957479354.png

50 ms

cdp-mobile-a5986448964cc56ce1c76c87e2d60948.png

cdp-mobile-a5986448964cc56ce1c76c87e2d60948.png

48 ms

social-glow-298a7b7a7b69dbf5fdcd6f90bbf27722.webp

social-glow-298a7b7a7b69dbf5fdcd6f90bbf27722.webp

57 ms

integration-glow-cropped-6548b4cf6bd074a0cb6cd6566739838b.webp

integration-glow-cropped-6548b4cf6bd074a0cb6cd6566739838b.webp

56 ms

final-cta-background-0f38e0b44d882121c5135664db5388b9.webp

final-cta-background-0f38e0b44d882121c5135664db5388b9.webp

57 ms

enterprise-20x14.webp

enterprise-20x14.webp

304 ms

agencies-20x14.webp

agencies-20x14.webp

293 ms

developers-20x14.webp

developers-20x14.webp

265 ms

Accessibility Review

klaviyo.com accessibility score

88

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

klaviyo.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

klaviyo.com SEO score

96

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Klaviyo.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Klaviyo.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

klaviyo.com

Open Graph description is not detected on the main page of Klaviyo. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: