Report Summary

  • 48

    Performance

    Renders faster than
    67% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 89% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

kongcompany.com

KONG | Dog Toys, Cat Toys, and Treats

Page Load Speed

1.5 sec in total

First Response

91 ms

Resources Loaded

1.2 sec

Page Rendered

236 ms

kongcompany.com screenshot

About Website

Visit kongcompany.com now to see the best up-to-date KONG Company content for United States and also check out these interesting facts you probably never knew about kongcompany.com

KONG is trusted around the world as a producer of high-quality dog toys, cat toys, and treats, including the KONG Classic — the gold standard of dog toys.

Visit kongcompany.com

Key Findings

We analyzed Kongcompany.com page load time and found that the first response time was 91 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

kongcompany.com performance score

48

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.2 s

8/100

10%

LCP (Largest Contentful Paint)

Value17.4 s

0/100

25%

SI (Speed Index)

Value6.7 s

36/100

10%

TBT (Total Blocking Time)

Value130 ms

96/100

30%

CLS (Cumulative Layout Shift)

Value0.013

100/100

15%

TTI (Time to Interactive)

Value19.4 s

2/100

10%

Network Requests Diagram

kongcompany.com

91 ms

www.kongcompany.com

89 ms

www.kongcompany.com

190 ms

language-selector.css

85 ms

colorbox.css

81 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 9% of them (5 requests) were addressed to the original Kongcompany.com, 80% (45 requests) were made to 1mpr64kkw06av2tn1d975o3k-wpengine.netdna-ssl.com and 4% (2 requests) were made to Ssl.google-analytics.com. The less responsive or slowest element that took the longest time to load (564 ms) relates to the external source Wd-edge.sharethis.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 456.8 kB (28%)

Content Size

1.6 MB

After Optimization

1.2 MB

In fact, the total size of Kongcompany.com main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 48.7 kB

  • Original 58.6 kB
  • After minification 55.2 kB
  • After compression 9.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 48.7 kB or 83% of the original size.

Image Optimization

-3%

Potential reduce by 33.9 kB

  • Original 1.0 MB
  • After minification 1.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. KONG Company images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 290.5 kB

  • Original 409.7 kB
  • After minification 362.9 kB
  • After compression 119.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 290.5 kB or 71% of the original size.

CSS Optimization

-81%

Potential reduce by 83.9 kB

  • Original 103.9 kB
  • After minification 97.4 kB
  • After compression 20.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kongcompany.com needs all CSS files to be minified and compressed as it can save up to 83.9 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (59%)

Requests Now

51

After Optimization

21

The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of KONG Company. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

kongcompany.com accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

kongcompany.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

kongcompany.com SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kongcompany.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kongcompany.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of KONG Company. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: