Report Summary

  • 52

    Performance

    Renders faster than
    70% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 87% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

kreab.com

Home - Kreab

Page Load Speed

14.9 sec in total

First Response

266 ms

Resources Loaded

14.5 sec

Page Rendered

165 ms

kreab.com screenshot

About Website

Click here to check amazing Kreab content for Russia. Otherwise, check out these important facts you probably never knew about kreab.com

With more than four decades of experience in strategic communications, we are proud to say that we have played an integral part in shaping the business landscape as we know it today. As advisors we ca...

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Key Findings

We analyzed Kreab.com page load time and found that the first response time was 266 ms and then it took 14.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

kreab.com performance score

52

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

24/100

10%

LCP (Largest Contentful Paint)

Value7.6 s

3/100

25%

SI (Speed Index)

Value6.8 s

35/100

10%

TBT (Total Blocking Time)

Value280 ms

81/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value6.5 s

58/100

10%

Network Requests Diagram

kreab.com

266 ms

www.kreab.com

4957 ms

style.css

414 ms

dropkick.css

336 ms

jquery.min.js

37 ms

Our browser made a total of 42 requests to load all elements on the main page. We found that 81% of them (34 requests) were addressed to the original Kreab.com, 7% (3 requests) were made to Maps.google.com and 5% (2 requests) were made to Maps.googleapis.com. The less responsive or slowest element that took the longest time to load (8.9 sec) belongs to the original domain Kreab.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 424.3 kB (54%)

Content Size

778.8 kB

After Optimization

354.5 kB

In fact, the total size of Kreab.com main page is 778.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 597.3 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 21.0 kB

  • Original 26.5 kB
  • After minification 23.6 kB
  • After compression 5.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.9 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 21.0 kB or 79% of the original size.

Image Optimization

-12%

Potential reduce by 11.9 kB

  • Original 102.2 kB
  • After minification 90.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Kreab needs image optimization as it can save up to 11.9 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-58%

Potential reduce by 347.2 kB

  • Original 597.3 kB
  • After minification 593.0 kB
  • After compression 250.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 347.2 kB or 58% of the original size.

CSS Optimization

-84%

Potential reduce by 44.3 kB

  • Original 52.9 kB
  • After minification 39.8 kB
  • After compression 8.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kreab.com needs all CSS files to be minified and compressed as it can save up to 44.3 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 26 (65%)

Requests Now

40

After Optimization

14

The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kreab. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

kreab.com accessibility score

95

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

kreab.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

kreab.com SEO score

90

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kreab.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kreab.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Kreab. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: