Tools & Wizards About Us
m.kogan.com screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

m.kogan.com

Kogan.com | Australia's Premier Shopping Destination

Page Load Speed

538 ms in total

First Response

38 ms

Resources Loaded

439 ms

Page Rendered

61 ms

m.kogan.com screenshot

About Website

Welcome to m.kogan.com homepage info - get ready to check M Kogan best content for Australia right away, or after learning these important things about m.kogan.com

Kogan.com is Australia's premier online shopping destination, offering amazing deals on TVs, tech, homewares, fitness, fashion, tools, outdoor and more!

Visit m.kogan.com

Key Findings

We analyzed M.kogan.com page load time and found that the first response time was 38 ms and then it took 500 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 10% of websites can load faster. This domain responded with an error, which can significantly jeopardize M.kogan.com rating and web reputation

Performance Metrics

m.kogan.com performance score

0

Network Requests Diagram

www.kogan.com

38 ms

c.js

20 ms

288 ms

index.css

17 ms

font-face.css

19 ms

Our browser made a total of 10 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original M.kogan.com, 20% (2 requests) were made to Google-analytics.com and 10% (1 request) were made to Kogan.com. The less responsive or slowest element that took the longest time to load (302 ms) relates to the external source Static.captcha-delivery.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 12.3 kB (25%)

Content Size

48.5 kB

After Optimization

36.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of M.kogan.com main page is 48.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Javascripts take 32.0 kB which makes up the majority of the site volume.

HTML Optimization

-41%

Potential reduce by 479 B

  • Original 1.2 kB
  • After minification 1.2 kB
  • After compression 691 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 479 B or 41% of the original size.

Image Optimization

-23%

Potential reduce by 3.1 kB

  • Original 13.4 kB
  • After minification 10.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, M Kogan needs image optimization as it can save up to 3.1 kB or 23% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-25%

Potential reduce by 7.9 kB

  • Original 32.0 kB
  • After minification 32.0 kB
  • After compression 24.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 7.9 kB or 25% of the original size.

CSS Optimization

-39%

Potential reduce by 761 B

  • Original 1.9 kB
  • After minification 1.7 kB
  • After compression 1.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. M.kogan.com needs all CSS files to be minified and compressed as it can save up to 761 B or 39% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

7

After Optimization

7

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 7 CSS, Javascripts, AJAX and image requests in order to completely render the main page of M Kogan. According to our analytics all requests are already optimized.

Network Requests Diagram

www.kogan.com

www.kogan.com

38 ms

c.js

c.js

20 ms

288 ms

index.css

index.css

17 ms

font-face.css

font-face.css

19 ms

analytics.js

analytics.js

267 ms

logo.png

logo.png

302 ms

loading_spinner.gif

loading_spinner.gif

256 ms

roboto.woff

roboto.woff

8 ms

collect

collect

12 ms

SEO Factors

m.kogan.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise M.kogan.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that M.kogan.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

m.kogan.com

Open Graph description is not detected on the main page of M Kogan. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: