Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

platinum.kitco.com

Buy & Sell Gold and Silver Bullion Coins and Bars online | Kitco

Page Load Speed

1.3 sec in total

First Response

225 ms

Resources Loaded

961 ms

Page Rendered

146 ms

platinum.kitco.com screenshot

About Website

Click here to check amazing Platinum Kitco content for United States. Otherwise, check out these important facts you probably never knew about platinum.kitco.com

One of the largest most trusted bullion dealers in the world. Get great gold & silver coins & bars at great prices at Kitco Precious Metals.

Visit platinum.kitco.com

Key Findings

We analyzed Platinum.kitco.com page load time and found that the first response time was 225 ms and then it took 1.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

platinum.kitco.com performance score

0

Network Requests Diagram

platinum.kitco.com

225 ms

platinum.css;jsessionid=01E223E73B49D033AACDC521FA0BBC6B

159 ms

menu.js;jsessionid=01E223E73B49D033AACDC521FA0BBC6B

85 ms

quant.js

7 ms

pt_go_0030_ny.gif

699 ms

Our browser made a total of 24 requests to load all elements on the main page. We found that 79% of them (19 requests) were addressed to the original Platinum.kitco.com, 8% (2 requests) were made to Google-analytics.com and 4% (1 request) were made to Edge.quantserve.com. The less responsive or slowest element that took the longest time to load (699 ms) relates to the external source Kitconet.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 56.7 kB (53%)

Content Size

107.4 kB

After Optimization

50.7 kB

In fact, the total size of Platinum.kitco.com main page is 107.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. HTML takes 37.6 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 32.3 kB

  • Original 37.6 kB
  • After minification 30.9 kB
  • After compression 5.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.6 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 32.3 kB or 86% of the original size.

Image Optimization

-22%

Potential reduce by 6.3 kB

  • Original 29.2 kB
  • After minification 22.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Platinum Kitco needs image optimization as it can save up to 6.3 kB or 22% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-26%

Potential reduce by 7.1 kB

  • Original 27.9 kB
  • After minification 27.0 kB
  • After compression 20.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 7.1 kB or 26% of the original size.

CSS Optimization

-86%

Potential reduce by 10.9 kB

  • Original 12.6 kB
  • After minification 9.8 kB
  • After compression 1.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Platinum.kitco.com needs all CSS files to be minified and compressed as it can save up to 10.9 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 10 (43%)

Requests Now

23

After Optimization

13

The browser has sent 23 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Platinum Kitco. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

SEO Factors

platinum.kitco.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Platinum.kitco.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Platinum.kitco.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Platinum Kitco. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: