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preferences.kantarworldpanel.com screenshot

Report Summary

  • 50

    Performance

    Renders faster than
    68% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

preferences.kantarworldpanel.com

Kantar | Consumer Panel | Consumer behaviour insights | Consumer panels - Kantar Worldpanel

Page Load Speed

3 sec in total

First Response

377 ms

Resources Loaded

2.5 sec

Page Rendered

150 ms

preferences.kantarworldpanel.com screenshot

About Website

Visit preferences.kantarworldpanel.com now to see the best up-to-date Preferences Kantar Worldpanel content for Taiwan and also check out these interesting facts you probably never knew about preferences.kantarworldpanel.com

Consumer panels: We manage the biggest consumer panels on the market today. Consumer panel research is the ideal way to monitor markets

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Key Findings

We analyzed Preferences.kantarworldpanel.com page load time and found that the first response time was 377 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

preferences.kantarworldpanel.com performance score

50

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.8 s

2/100

10%

LCP (Largest Contentful Paint)

Value16.9 s

0/100

25%

SI (Speed Index)

Value8.3 s

19/100

10%

TBT (Total Blocking Time)

Value70 ms

99/100

30%

CLS (Cumulative Layout Shift)

Value0.092

91/100

15%

TTI (Time to Interactive)

Value7.9 s

43/100

10%

Network Requests Diagram

www.kantarworldpanel.com

377 ms

global

489 ms

gtm.js

55 ms

js

99 ms

normalize.css

98 ms

Our browser made a total of 49 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Preferences.kantarworldpanel.com, 8% (4 requests) were made to Googletagmanager.com and 4% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (715 ms) relates to the external source Kantarworldpanel.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 183.3 kB (11%)

Content Size

1.7 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Preferences.kantarworldpanel.com main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 15.3 kB

  • Original 19.4 kB
  • After minification 16.3 kB
  • After compression 4.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.2 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 15.3 kB or 79% of the original size.

Image Optimization

-7%

Potential reduce by 111.0 kB

  • Original 1.5 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Preferences Kantar Worldpanel images are well optimized though.

JavaScript Optimization

-39%

Potential reduce by 46.8 kB

  • Original 120.4 kB
  • After minification 120.4 kB
  • After compression 73.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 46.8 kB or 39% of the original size.

CSS Optimization

-48%

Potential reduce by 10.2 kB

  • Original 21.3 kB
  • After minification 20.7 kB
  • After compression 11.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Preferences.kantarworldpanel.com needs all CSS files to be minified and compressed as it can save up to 10.2 kB or 48% of the original size.

Requests Breakdown

Number of requests can be reduced by 34 (76%)

Requests Now

45

After Optimization

11

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 45 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Preferences Kantar Worldpanel. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.kantarworldpanel.com

www.kantarworldpanel.com

377 ms

global

global

489 ms

gtm.js

gtm.js

55 ms

js

js

99 ms

normalize.css

normalize.css

98 ms

kbrown.css

kbrown.css

204 ms

main.css

main.css

372 ms

news2018.css

news2018.css

294 ms

slideshow.css

slideshow.css

296 ms

sortable.css

sortable.css

293 ms

modernizr-latest.js

modernizr-latest.js

371 ms

mootools-core-1.4.5.js

mootools-core-1.4.5.js

369 ms

mootools-more-1.4.0.1.js

mootools-more-1.4.0.1.js

411 ms

HashListener.js

HashListener.js

413 ms

utils.js

utils.js

410 ms

AnimateElement.js

AnimateElement.js

472 ms

css-columns.js

css-columns.js

463 ms

SlideshowBaseSliding.js

SlideshowBaseSliding.js

474 ms

iFrameFormRequest.js

iFrameFormRequest.js

501 ms

KantarTopSlideshow.js

KantarTopSlideshow.js

499 ms

KantarListSlideshow.js

KantarListSlideshow.js

505 ms

KantarSmallSlideshow.js

KantarSmallSlideshow.js

553 ms

SortableList.js

SortableList.js

561 ms

ContactPopup.js.php

ContactPopup.js.php

563 ms

MailingPopup.js.php

MailingPopup.js.php

597 ms

LanguagePopup.js.php

LanguagePopup.js.php

602 ms

DownloadPopup.js.php

DownloadPopup.js.php

595 ms

main.js

main.js

669 ms

home.css

home.css

674 ms

analytics.js

analytics.js

87 ms

js

js

50 ms

collect

collect

13 ms

collect

collect

27 ms

js

js

41 ms

kantar-logo.svg

kantar-logo.svg

125 ms

logoprint.png

logoprint.png

128 ms

korea.png

korea.png

124 ms

twitter.png

twitter.png

124 ms

linkedin.png

linkedin.png

123 ms

rss_icon.png

rss_icon.png

123 ms

newsletter.png

newsletter.png

243 ms

top_slideshow_prev.png

top_slideshow_prev.png

242 ms

top_slideshow_next.png

top_slideshow_next.png

241 ms

AED1545063861_394_homepage_banner_background_image_banner.jpg

AED1545063861_394_homepage_banner_background_image_banner.jpg

715 ms

chinese-language-bg-2018.png

chinese-language-bg-2018.png

241 ms

close_icon.png

close_icon.png

243 ms

KantarBrownWeb-Regular.woff

KantarBrownWeb-Regular.woff

401 ms

KantarBrownWeb-Thin.woff

KantarBrownWeb-Thin.woff

406 ms

printable.css

printable.css

111 ms

Accessibility Review

preferences.kantarworldpanel.com accessibility score

80

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

preferences.kantarworldpanel.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

preferences.kantarworldpanel.com SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Document doesn't have a valid hreflang

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Preferences.kantarworldpanel.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Preferences.kantarworldpanel.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

preferences.kantarworldpanel.com

Open Graph description is not detected on the main page of Preferences Kantar Worldpanel. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: