Tools & Wizards About Us
store.kaufmann-mercantile.com screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 96

    SEO

    Google-friendlier than
    90% of websites

store.kaufmann-mercantile.com

Kaufmann Mercantile | Quality goods for a slow, thoughtful lifestyle

Page Load Speed

4.3 sec in total

First Response

110 ms

Resources Loaded

3.8 sec

Page Rendered

468 ms

store.kaufmann-mercantile.com screenshot

About Website

Visit store.kaufmann-mercantile.com now to see the best up-to-date Store Kaufmann Mercantile content for United States and also check out these interesting facts you probably never knew about store.kaufmann-mercantile.com

Discover timeless and well-lived home goods, outdoor essentials, grooming products, gifts, and men's accessories from independent brands and craftspeople.

Visit store.kaufmann-mercantile.com

Key Findings

We analyzed Store.kaufmann-mercantile.com page load time and found that the first response time was 110 ms and then it took 4.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

store.kaufmann-mercantile.com performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

37/100

10%

LCP (Largest Contentful Paint)

Value26.2 s

0/100

25%

SI (Speed Index)

Value16.1 s

0/100

10%

TBT (Total Blocking Time)

Value24,510 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value33.7 s

0/100

10%

Network Requests Diagram

store.kaufmann-mercantile.com

110 ms

store.kaufmann-mercantile.com

205 ms

www.kaufmann-mercantile.com

369 ms

font-awesome.min.css

119 ms

jquery.bxslider.min.css

134 ms

Our browser made a total of 199 requests to load all elements on the main page. We found that 1% of them (2 requests) were addressed to the original Store.kaufmann-mercantile.com, 31% (62 requests) were made to D32dgeeodgclxy.cloudfront.net and 10% (20 requests) were made to Tags.mediaforge.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Api.olark.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.7 MB (27%)

Content Size

6.2 MB

After Optimization

4.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Store.kaufmann-mercantile.com main page is 6.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.1 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 68.9 kB

  • Original 89.2 kB
  • After minification 89.2 kB
  • After compression 20.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 68.9 kB or 77% of the original size.

Image Optimization

-4%

Potential reduce by 145.5 kB

  • Original 4.1 MB
  • After minification 3.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Store Kaufmann Mercantile images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 1.1 MB

  • Original 1.5 MB
  • After minification 1.4 MB
  • After compression 473.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.1 MB or 69% of the original size.

CSS Optimization

-82%

Potential reduce by 392.4 kB

  • Original 475.7 kB
  • After minification 469.5 kB
  • After compression 83.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Store.kaufmann-mercantile.com needs all CSS files to be minified and compressed as it can save up to 392.4 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 80 (46%)

Requests Now

173

After Optimization

93

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 173 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Store Kaufmann Mercantile. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 43 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

store.kaufmann-mercantile.com

store.kaufmann-mercantile.com

110 ms

store.kaufmann-mercantile.com

store.kaufmann-mercantile.com

205 ms

www.kaufmann-mercantile.com

www.kaufmann-mercantile.com

369 ms

font-awesome.min.css

font-awesome.min.css

119 ms

jquery.bxslider.min.css

jquery.bxslider.min.css

134 ms

welcome-dc8652295681ce57b56becf810925aba.css

welcome-dc8652295681ce57b56becf810925aba.css

59 ms

newsletter-products.jpg

newsletter-products.jpg

225 ms

kaufmann-pl-logo-07c9f78e3929498eb92490596afef4c2.png

kaufmann-pl-logo-07c9f78e3929498eb92490596afef4c2.png

115 ms

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220 ms

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140 ms

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262 ms

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274 ms

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270 ms

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272 ms

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270 ms

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274 ms

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275 ms

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275 ms

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299 ms

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298 ms

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368 ms

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369 ms

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345 ms

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345 ms

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305 ms

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127 ms

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123 ms

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124 ms

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123 ms

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206 ms

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205 ms

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jquery.bxslider.min.js

234 ms

jquery.hoverIntent.min.js

jquery.hoverIntent.min.js

232 ms

jquery.cookie.min.js

jquery.cookie.min.js

232 ms

jqBootstrapValidation.min.js

jqBootstrapValidation.min.js

232 ms

welcome-179a7759493b1c49a10c970039f20a4f.js

welcome-179a7759493b1c49a10c970039f20a4f.js

204 ms

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426 ms

bg-newsletter.png

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171 ms

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129 ms

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70 ms

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93 ms

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99 ms

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FuturaLT-f7dfaf6c90f4ec3f243a042452ac6956.woff

128 ms

nobel-book-99d9d3124d5fdd2f09ad4c0b503039c9.woff

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126 ms

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122 ms

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147 ms

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123 ms

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106 ms

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101 ms

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116 ms

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95 ms

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108 ms

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109 ms

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109 ms

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116 ms

blog1.jpg

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110 ms

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110 ms

shipping-chart.jpg

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119 ms

3612

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354 ms

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115 ms

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174 ms

loader0.js

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157 ms

bx_loader.gif

bx_loader.gif

56 ms

arrow_prev.png

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48 ms

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25 ms

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21 ms

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arrow_next-small.png

19 ms

lqs.aspx

lqs.aspx

386 ms

cart

cart

270 ms

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27 ms

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56 ms

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205 ms

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156 ms

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180 ms

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413 ms

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191 ms

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411 ms

activityi;src=4430957;type=invmedia;cat=5fvXcSdI;ord=6513161852676;~oref=https%3A%2F%2Fwww.kaufmann-mercantile.com%2F

activityi;src=4430957;type=invmedia;cat=5fvXcSdI;ord=6513161852676;~oref=https%3A%2F%2Fwww.kaufmann-mercantile.com%2F

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496 ms

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123 ms

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61 ms

Accessibility Review

store.kaufmann-mercantile.com accessibility score

95

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

store.kaufmann-mercantile.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

store.kaufmann-mercantile.com SEO score

96

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Store.kaufmann-mercantile.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Store.kaufmann-mercantile.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

store.kaufmann-mercantile.com

Open Graph data is detected on the main page of Store Kaufmann Mercantile. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: