Tools & Wizards About Us
ads.linkedin.com screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

ads.linkedin.com

LinkedIn Ads: Drive Business Growth With Online Advertising

Page Load Speed

2.1 sec in total

First Response

389 ms

Resources Loaded

1.4 sec

Page Rendered

254 ms

ads.linkedin.com screenshot

About Website

Welcome to ads.linkedin.com homepage info - get ready to check Ads Linked In best content for India right away, or after learning these important things about ads.linkedin.com

Use LinkedIn self-service ads to reach more than 1 billion users worldwide. Build effective ads that target your audience with helpful formats & budget management.

Visit ads.linkedin.com

Key Findings

We analyzed Ads.linkedin.com page load time and found that the first response time was 389 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

ads.linkedin.com performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.3 s

7/100

10%

LCP (Largest Contentful Paint)

Value10.8 s

0/100

25%

SI (Speed Index)

Value7.5 s

26/100

10%

TBT (Total Blocking Time)

Value1,810 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0.014

100/100

15%

TTI (Time to Interactive)

Value14.6 s

8/100

10%

Network Requests Diagram

ads

389 ms

artdeco.min.LIHASHb6f952127c6c3b30b363e4b4880add19.js

329 ms

runtime.min.LIHASHcd96c3cf64d9704211aa991d0e58e6d4.js

260 ms

foundation.min.LIHASHd0c32493fab2799988a1571d087eb1f4.js

531 ms

all.en-us.min.LIHASH1c7ff81af969a848e85352468666a1c7.css

37 ms

Our browser made a total of 22 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Ads.linkedin.com, 27% (6 requests) were made to Business.linkedin.com and 9% (2 requests) were made to Linkedin.com. The less responsive or slowest element that took the longest time to load (678 ms) relates to the external source Business.linkedin.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 220.0 kB (25%)

Content Size

874.5 kB

After Optimization

654.5 kB

  • HTML
  • Images

In fact, the total size of Ads.linkedin.com main page is 874.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 661.9 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 176.0 kB

  • Original 212.6 kB
  • After minification 210.9 kB
  • After compression 36.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 176.0 kB or 83% of the original size.

Image Optimization

-7%

Potential reduce by 44.0 kB

  • Original 661.9 kB
  • After minification 617.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ads Linked In images are well optimized though.

Requests Breakdown

Number of requests can be reduced by 5 (24%)

Requests Now

21

After Optimization

16

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 21 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ads Linked In. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

ads

ads

389 ms

artdeco.min.LIHASHb6f952127c6c3b30b363e4b4880add19.js

artdeco.min.LIHASHb6f952127c6c3b30b363e4b4880add19.js

329 ms

runtime.min.LIHASHcd96c3cf64d9704211aa991d0e58e6d4.js

runtime.min.LIHASHcd96c3cf64d9704211aa991d0e58e6d4.js

260 ms

foundation.min.LIHASHd0c32493fab2799988a1571d087eb1f4.js

foundation.min.LIHASHd0c32493fab2799988a1571d087eb1f4.js

531 ms

all.en-us.min.LIHASH1c7ff81af969a848e85352468666a1c7.css

all.en-us.min.LIHASH1c7ff81af969a848e85352468666a1c7.css

37 ms

vendor.min.LIHASH82d53b0955a3082c05b3ac4e6e016244.js

vendor.min.LIHASH82d53b0955a3082c05b3ac4e6e016244.js

165 ms

app.min.LIHASHf03e20404e09df85edde95ee7d1fee18.js

app.min.LIHASHf03e20404e09df85edde95ee7d1fee18.js

678 ms

icons.svg

icons.svg

9 ms

user

user

350 ms

utag.js

utag.js

349 ms

lix-treatments

lix-treatments

348 ms

step5.png.original.png

step5.png.original.png

28 ms

Step4-v2.png.original.png

Step4-v2.png.original.png

30 ms

step3.png.original.png

step3.png.original.png

30 ms

step2-v2.png.original.png

step2-v2.png.original.png

28 ms

Ads-Personalized-objective-based-ads-illus-dsk-v01.png.original.png

Ads-Personalized-objective-based-ads-illus-dsk-v01.png.original.png

31 ms

Ads-Personalized-objective-based-advertising-bg-dsk-v01.jpg.original.jpg

Ads-Personalized-objective-based-advertising-bg-dsk-v01.jpg.original.jpg

40 ms

Ads-Personalized-text-ads-UI-dsk-v01.png.original.png

Ads-Personalized-text-ads-UI-dsk-v01.png.original.png

62 ms

Ads-Personalized-sponsored-messaging-UI-dsk-v01.png.original.png

Ads-Personalized-sponsored-messaging-UI-dsk-v01.png.original.png

54 ms

Ads-Personalized-dynamic-ads-UI-dsk-v01.png.original.png

Ads-Personalized-dynamic-ads-UI-dsk-v01.png.original.png

44 ms

Ads-Personalized-our-ad-platform-boost-your-content-UI-dsk-v01.png.original.png

Ads-Personalized-our-ad-platform-boost-your-content-UI-dsk-v01.png.original.png

55 ms

ads-page-updated-hero-01-bg-dsk-v02.jpg.original.jpg

ads-page-updated-hero-01-bg-dsk-v02.jpg.original.jpg

74 ms

Accessibility Review

ads.linkedin.com accessibility score

100

Accessibility Issues

Best Practices

ads.linkedin.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

ads.linkedin.com SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ads.linkedin.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ads.linkedin.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ads.linkedin.com

Open Graph data is detected on the main page of Ads Linked In. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: