Tools & Wizards About Us
credit.lincoln.com screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 99

    Accessibility

    Visual factors better than
    that of 96% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

credit.lincoln.com

Lincoln Credit, Leasing & Financing | Official Site of Lincoln Automotive Financial Services

Page Load Speed

1.2 sec in total

First Response

245 ms

Resources Loaded

835 ms

Page Rendered

134 ms

credit.lincoln.com screenshot

About Website

Welcome to credit.lincoln.com homepage info - get ready to check Credit Lincoln best content for United States right away, or after learning these important things about credit.lincoln.com

Apply for auto credit and financing, learn whether leasing or purchasing is right for you, access the Account Manager, make online bill payments and more. The official website of Lincoln Automotive Fi...

Visit credit.lincoln.com

Key Findings

We analyzed Credit.lincoln.com page load time and found that the first response time was 245 ms and then it took 969 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

credit.lincoln.com performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.1 s

1/100

10%

LCP (Largest Contentful Paint)

Value13.4 s

0/100

25%

SI (Speed Index)

Value8.5 s

18/100

10%

TBT (Total Blocking Time)

Value1,450 ms

15/100

30%

CLS (Cumulative Layout Shift)

Value0.02

100/100

15%

TTI (Time to Interactive)

Value17.7 s

4/100

10%

Network Requests Diagram

credit.lincoln.com

245 ms

cookie.js

96 ms

ajaxRequest.js

66 ms

lincoln-screen.css

184 ms

jQuery.js

203 ms

Our browser made a total of 39 requests to load all elements on the main page. We found that 74% of them (29 requests) were addressed to the original Credit.lincoln.com, 5% (2 requests) were made to Admin.brightcove.com and 5% (2 requests) were made to Ford.demdex.net. The less responsive or slowest element that took the longest time to load (427 ms) relates to the external source Fordcredit.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 248.8 kB (72%)

Content Size

344.9 kB

After Optimization

96.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Credit.lincoln.com main page is 344.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Javascripts take 139.0 kB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 18.2 kB

  • Original 24.4 kB
  • After minification 21.5 kB
  • After compression 6.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.9 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 18.2 kB or 74% of the original size.

Image Optimization

-46%

Potential reduce by 22.1 kB

  • Original 48.1 kB
  • After minification 26.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Credit Lincoln needs image optimization as it can save up to 22.1 kB or 46% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-69%

Potential reduce by 95.7 kB

  • Original 139.0 kB
  • After minification 132.1 kB
  • After compression 43.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 95.7 kB or 69% of the original size.

CSS Optimization

-85%

Potential reduce by 112.9 kB

  • Original 133.5 kB
  • After minification 108.0 kB
  • After compression 20.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Credit.lincoln.com needs all CSS files to be minified and compressed as it can save up to 112.9 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 4 (11%)

Requests Now

38

After Optimization

34

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 38 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Credit Lincoln. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

credit.lincoln.com

credit.lincoln.com

245 ms

cookie.js

cookie.js

96 ms

ajaxRequest.js

ajaxRequest.js

66 ms

lincoln-screen.css

lincoln-screen.css

184 ms

jQuery.js

jQuery.js

203 ms

swfo.js

swfo.js

114 ms

global.js

global.js

118 ms

searchTerm.js

searchTerm.js

162 ms

toggleLang.js

toggleLang.js

116 ms

BrightcoveExperiences.js

BrightcoveExperiences.js

5 ms

iperSurvey.js

iperSurvey.js

103 ms

omni_form_ext_Click.js

omni_form_ext_Click.js

126 ms

s_code.js

s_code.js

427 ms

upgrade_flash_player2.gif

upgrade_flash_player2.gif

42 ms

btnClose.png

btnClose.png

53 ms

magnify.jpg

magnify.jpg

53 ms

logo.jpg

logo.jpg

55 ms

megaMenuDownArrow.png

megaMenuDownArrow.png

49 ms

icon_lock.png

icon_lock.png

53 ms

bg_input_amo.jpg

bg_input_amo.jpg

52 ms

bttn_login.png

bttn_login.png

72 ms

footer_bg.jpg

footer_bg.jpg

76 ms

icon_footer_lr.png

icon_footer_lr.png

72 ms

icon_footer_pe.png

icon_footer_pe.png

75 ms

icon_footer_undecided.png

icon_footer_undecided.png

74 ms

icon_footer_locate.png

icon_footer_locate.png

74 ms

footer_download.png

footer_download.png

94 ms

footer_twitter.png

footer_twitter.png

93 ms

footer_logo.png

footer_logo.png

94 ms

proxima_nova_regular.woff

proxima_nova_regular.woff

96 ms

webValidator.aspx

webValidator.aspx

44 ms

miller_roman.woff

miller_roman.woff

111 ms

lincoln-print.css

lincoln-print.css

65 ms

firstevent

firstevent

8 ms

activityi;src=690327;type=fvflup;cat=adobesvi;u2=23F1D667F70C166B-3C1DE22C9E0E2B0A;ord=9046610584482.55

activityi;src=690327;type=fvflup;cat=adobesvi;u2=23F1D667F70C166B-3C1DE22C9E0E2B0A;ord=9046610584482.55

43 ms

event

event

11 ms

s31987604789901

s31987604789901

10 ms

g-2971.xgi

g-2971.xgi

34 ms

dest4.html

dest4.html

18 ms

Accessibility Review

credit.lincoln.com accessibility score

99

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

credit.lincoln.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

credit.lincoln.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Credit.lincoln.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Credit.lincoln.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

credit.lincoln.com

Open Graph description is not detected on the main page of Credit Lincoln. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: