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go.lamar.com screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 71

    SEO

    Google-friendlier than
    30% of websites

go.lamar.com

Lamar Advertising | Expand Your Reach With OOH Advertising

Page Load Speed

1.4 sec in total

First Response

17 ms

Resources Loaded

961 ms

Page Rendered

431 ms

go.lamar.com screenshot

About Website

Welcome to go.lamar.com homepage info - get ready to check Go Lamar best content for United States right away, or after learning these important things about go.lamar.com

Grow your business with our outdoor advertising products including print and digital billboards, airport displays, transit and highway signs, and more.

Visit go.lamar.com

Key Findings

We analyzed Go.lamar.com page load time and found that the first response time was 17 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

go.lamar.com performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.6 s

6/100

10%

LCP (Largest Contentful Paint)

Value9.1 s

1/100

25%

SI (Speed Index)

Value12.2 s

3/100

10%

TBT (Total Blocking Time)

Value2,360 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.005

100/100

15%

TTI (Time to Interactive)

Value20.9 s

1/100

10%

Network Requests Diagram

www.lamar.com

17 ms

lamar.com

24 ms

clientlib-base.lc-656c736da6c10027405d3e42a0729464-lc.min.css

6 ms

clientlib-site.lc-d2f2279e053e5bf47852963033f05f3c-lc.min.css

18 ms

otSDKStub.js

36 ms

Our browser made a total of 139 requests to load all elements on the main page. We found that 1% of them (2 requests) were addressed to the original Go.lamar.com, 53% (74 requests) were made to Ib.lamar.com and 22% (31 requests) were made to Lamar.com. The less responsive or slowest element that took the longest time to load (511 ms) relates to the external source S7d9.scene7.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 430.1 kB (40%)

Content Size

1.1 MB

After Optimization

650.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Go.lamar.com main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Javascripts take 819.3 kB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 165.4 kB

  • Original 182.2 kB
  • After minification 137.8 kB
  • After compression 16.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 44.4 kB, which is 24% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 165.4 kB or 91% of the original size.

Image Optimization

-38%

Potential reduce by 22.7 kB

  • Original 59.3 kB
  • After minification 36.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Go Lamar needs image optimization as it can save up to 22.7 kB or 38% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-30%

Potential reduce by 241.7 kB

  • Original 819.3 kB
  • After minification 819.3 kB
  • After compression 577.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 241.7 kB or 30% of the original size.

CSS Optimization

-1%

Potential reduce by 233 B

  • Original 20.0 kB
  • After minification 20.0 kB
  • After compression 19.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Go.lamar.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 92 (77%)

Requests Now

119

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 119 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Go Lamar. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 49 to 1 for JavaScripts and from 18 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.lamar.com

www.lamar.com

17 ms

lamar.com

lamar.com

24 ms

clientlib-base.lc-656c736da6c10027405d3e42a0729464-lc.min.css

clientlib-base.lc-656c736da6c10027405d3e42a0729464-lc.min.css

6 ms

clientlib-site.lc-d2f2279e053e5bf47852963033f05f3c-lc.min.css

clientlib-site.lc-d2f2279e053e5bf47852963033f05f3c-lc.min.css

18 ms

otSDKStub.js

otSDKStub.js

36 ms

contexthub

contexthub

29 ms

parameters.lc-775c9eb7ff4c48025fbe3d707bcf5f55-lc.min.js

parameters.lc-775c9eb7ff4c48025fbe3d707bcf5f55-lc.min.js

25 ms

jquery.lc-f9e8e8c279baf6a1a278042afe4f395a-lc.min.js

jquery.lc-f9e8e8c279baf6a1a278042afe4f395a-lc.min.js

18 ms

commons.lc-3d73584ddfdcb853a3a5d76cd1da5be0-lc.min.js

commons.lc-3d73584ddfdcb853a3a5d76cd1da5be0-lc.min.js

17 ms

atjs-integration.lc-72059b16059e0b405cbb8c1d6eb7257d-lc.min.js

atjs-integration.lc-72059b16059e0b405cbb8c1d6eb7257d-lc.min.js

17 ms

launch-61388f3cfff8.min.js

launch-61388f3cfff8.min.js

35 ms

core.wcm.components.commons.datalayer.v2.lc-1e0136bad0acfb78be509234578e44f9-lc.min.js

core.wcm.components.commons.datalayer.v2.lc-1e0136bad0acfb78be509234578e44f9-lc.min.js

27 ms

core.wcm.components.commons.datalayer.acdl.lc-bf921af342fd2c40139671dbf0920a1f-lc.min.js

core.wcm.components.commons.datalayer.acdl.lc-bf921af342fd2c40139671dbf0920a1f-lc.min.js

27 ms

container.lc-0a6aff292f5cc42142779cde92054524-lc.min.js

container.lc-0a6aff292f5cc42142779cde92054524-lc.min.js

24 ms

csrf.lc-56934e461ff6c436f962a5990541a527-lc.min.js

csrf.lc-56934e461ff6c436f962a5990541a527-lc.min.js

24 ms

clientlib-base.lc-b7465d44241d298e8ed656cae44d9254-lc.min.js

clientlib-base.lc-b7465d44241d298e8ed656cae44d9254-lc.min.js

32 ms

clientlib-site.lc-ea8ccd6608eda1af27fbb78f143acfc1-lc.min.js

clientlib-site.lc-ea8ccd6608eda1af27fbb78f143acfc1-lc.min.js

32 ms

vsz6ssz.css

vsz6ssz.css

27 ms

p.css

p.css

30 ms

018e1599-cc18-7f54-a5ed-bd321400c6b6.json

018e1599-cc18-7f54-a5ed-bd321400c6b6.json

149 ms

token.json

token.json

128 ms

NyX0WjRfh9SVy4EESwu_.infinity.json

NyX0WjRfh9SVy4EESwu_.infinity.json

110 ms

contexthub.pagedata.json

contexthub.pagedata.json

94 ms

lamar.com.seg.js

lamar.com.seg.js

90 ms

321 ms

Poolside_homepage_1

Poolside_homepage_1

212 ms

j3yyrh

j3yyrh

312 ms

Lamar%20Logo.png

Lamar%20Logo.png

44 ms

location.svg

location.svg

45 ms

play-btn.svg

play-btn.svg

46 ms

green-cube.svg

green-cube.svg

43 ms

search.svg

search.svg

45 ms

Sliders-green.svg

Sliders-green.svg

45 ms

WhiteLogo.png

WhiteLogo.png

72 ms

SocialMedia_Icon%20s_Facebook_icon.svg

SocialMedia_Icon%20s_Facebook_icon.svg

65 ms

SocialMedia_Icon%20s_X_icon.svg

SocialMedia_Icon%20s_X_icon.svg

68 ms

SocialMedia_Icon%20s_Instagram_icon.svg

SocialMedia_Icon%20s_Instagram_icon.svg

66 ms

SocialMedia_Icon%20s_LinkedIn_icon.svg

SocialMedia_Icon%20s_LinkedIn_icon.svg

67 ms

SocialMedia_Icon%20s_YouTube_icon.svg

SocialMedia_Icon%20s_YouTube_icon.svg

65 ms

SocialMedia_Icon%20s_Podcast_icon.svg

SocialMedia_Icon%20s_Podcast_icon.svg

67 ms

New%20Lamar.com_Homepage%20Carousel_Video

New%20Lamar.com_Homepage%20Carousel_Video

511 ms

Goodr_homepage_1

Goodr_homepage_1

158 ms

PAJJhLM6sSoWKfWCAAwDAjgbRAAB42mNgYGBkAIIbCZo5IPrmUn0hGA0AO8EFTQAA

PAJJhLM6sSoWKfWCAAwDAjgbRAAB42mNgYGBkAIIbCZo5IPrmUn0hGA0AO8EFTQAA

16 ms

location

location

70 ms

otBannerSdk.js

otBannerSdk.js

19 ms

jul7ezw.css

jul7ezw.css

49 ms

e6d82f9d-cc8f-418b-8a15-b2e1cc48a13b.css

e6d82f9d-cc8f-418b-8a15-b2e1cc48a13b.css

82 ms

jquery-ui-1.13.2.min.css

jquery-ui-1.13.2.min.css

32 ms

slick.min.css

slick.min.css

48 ms

slick-theme.min.css

slick-theme.min.css

35 ms

Site.min.css

Site.min.css

35 ms

BasicSearch.min.css

BasicSearch.min.css

35 ms

Popup.min.css

Popup.min.css

48 ms

Overlay.min.css

Overlay.min.css

63 ms

styles.min.css

styles.min.css

51 ms

MyList.min.css

MyList.min.css

48 ms

ComparePanel.min.css

ComparePanel.min.css

61 ms

EmailPanel.min.css

EmailPanel.min.css

61 ms

jquery-3.7.1.min.js

jquery-3.7.1.min.js

63 ms

p.css

p.css

6 ms

jquery-ui-1.13.2.min.js

jquery-ui-1.13.2.min.js

29 ms

js

js

126 ms

enterprise.js

enterprise.js

36 ms

jQuery.browser.mobile.min.js

jQuery.browser.mobile.min.js

19 ms

jquery.jrumble.1.3.min.js

jquery.jrumble.1.3.min.js

15 ms

slick.min.js

slick.min.js

21 ms

inventoryBrowsing.min.js

inventoryBrowsing.min.js

19 ms

config.min.js

config.min.js

15 ms

config.browserDetect.min.js

config.browserDetect.min.js

35 ms

routes.min.js

routes.min.js

26 ms

sidePanel.min.js

sidePanel.min.js

65 ms

sidePanel.contact.min.js

sidePanel.contact.min.js

62 ms

sidePanel.favorites.min.js

sidePanel.favorites.min.js

64 ms

sidePanel.pricing.min.js

sidePanel.pricing.min.js

64 ms

sidePanel.pointsOfInterest.min.js

sidePanel.pointsOfInterest.min.js

65 ms

sidePanel.mapLayers.min.js

sidePanel.mapLayers.min.js

95 ms

inventoryBrowsing.ui.min.js

inventoryBrowsing.ui.min.js

95 ms

markerclusterer.min.js

markerclusterer.min.js

96 ms

mapfunctions.min.js

mapfunctions.min.js

96 ms

inventoryMap.min.js

inventoryMap.min.js

97 ms

Extensions.min.js

Extensions.min.js

96 ms

Email.min.js

Email.min.js

111 ms

MarkerClustererExtensions.min.js

MarkerClustererExtensions.min.js

120 ms

BasicSearch.min.js

BasicSearch.min.js

120 ms

IconOverlay.min.js

IconOverlay.min.js

120 ms

TooltipOverlay.min.js

TooltipOverlay.min.js

121 ms

Favorites.min.js

Favorites.min.js

120 ms

ComparePanel.min.js

ComparePanel.min.js

120 ms

PointsOfInterest.min.js

PointsOfInterest.min.js

136 ms

resourcelocation.min.js

resourcelocation.min.js

140 ms

piUtils.js

piUtils.js

25 ms

api.js

api.js

53 ms

d

d

52 ms

d

d

62 ms

d

d

72 ms

d

d

94 ms

contacts.svg

contacts.svg

42 ms

minus.svg

minus.svg

52 ms

products.svg

products.svg

54 ms

check.svg

check.svg

45 ms

bulletin-product.svg

bulletin-product.svg

67 ms

poster-product.svg

poster-product.svg

70 ms

digital-product.svg

digital-product.svg

69 ms

jr-poster-product.svg

jr-poster-product.svg

78 ms

wallscape-product.svg

wallscape-product.svg

80 ms

bench-product.svg

bench-product.svg

79 ms

shelter-product.svg

shelter-product.svg

85 ms

transit-product.svg

transit-product.svg

85 ms

airport-product.svg

airport-product.svg

81 ms

pricing.svg

pricing.svg

82 ms

compare.svg

compare.svg

83 ms

poi.svg

poi.svg

85 ms

layers.svg

layers.svg

88 ms

close-image.svg

close-image.svg

98 ms

location-marker.svg

location-marker.svg

100 ms

compare-green.svg

compare-green.svg

97 ms

money.svg

money.svg

112 ms

Info.png

Info.png

100 ms

impressions.svg

impressions.svg

97 ms

facing.svg

facing.svg

111 ms

mediaStyle.svg

mediaStyle.svg

112 ms

illuminated.svg

illuminated.svg

111 ms

panelSize.svg

panelSize.svg

101 ms

latLong.svg

latLong.svg

102 ms

d

d

26 ms

d

d

31 ms

d

d

68 ms

d

d

49 ms

d

d

98 ms

d

d

47 ms

d

d

50 ms

7b95cb9a-a288-4405-97a0-13095f56a903.woff

7b95cb9a-a288-4405-97a0-13095f56a903.woff

51 ms

chevron-left.svg

chevron-left.svg

106 ms

chevron-right.svg

chevron-right.svg

95 ms

address.svg

address.svg

235 ms

phone-green.svg

phone-green.svg

240 ms

noimageavailable.gif

noimageavailable.gif

287 ms

pd.js

pd.js

25 ms

analytics

analytics

126 ms

Accessibility Review

go.lamar.com accessibility score

82

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

go.lamar.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Requests the geolocation permission on page load

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

go.lamar.com SEO score

71

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Go.lamar.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Go.lamar.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

go.lamar.com

Open Graph description is not detected on the main page of Go Lamar. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: