Tools & Wizards About Us
lairedigital.com screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 96

    SEO

    Google-friendlier than
    90% of websites

lairedigital.com

LAIRE Digital Marketing Agency | SEO, Web Design, Inbound, HubSpot

Page Load Speed

3.8 sec in total

First Response

265 ms

Resources Loaded

2.2 sec

Page Rendered

1.4 sec

lairedigital.com screenshot

About Website

Welcome to lairedigital.com homepage info - get ready to check LAIRE Digital best content for India right away, or after learning these important things about lairedigital.com

A HubSpot digital marketing agency in Charlotte, NC, & Charleston, SC, specializing in B2B lead generation, inbound marketing, social media, & web design.

Visit lairedigital.com

Key Findings

We analyzed Lairedigital.com page load time and found that the first response time was 265 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

lairedigital.com performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

44/100

10%

LCP (Largest Contentful Paint)

Value15.2 s

0/100

25%

SI (Speed Index)

Value7.4 s

27/100

10%

TBT (Total Blocking Time)

Value1,870 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0.058

98/100

15%

TTI (Time to Interactive)

Value15.7 s

6/100

10%

Network Requests Diagram

www.lairedigital.com

265 ms

module_136131909945_Home_-_Video_Hero_Modules.min.css

65 ms

module_130180064389_New_Subscribe_Banner_Global_Module.min.css

84 ms

module_127190121790_Client_Logos_Carousel.min.css

71 ms

module_131372901004_New_Case_Studies_Module.min.css

151 ms

Our browser made a total of 95 requests to load all elements on the main page. We found that 75% of them (71 requests) were addressed to the original Lairedigital.com, 5% (5 requests) were made to No-cache.hubspot.com and 3% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Lairedigital.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 318.4 kB (16%)

Content Size

1.9 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Lairedigital.com main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 280.2 kB

  • Original 376.0 kB
  • After minification 348.5 kB
  • After compression 95.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 280.2 kB or 75% of the original size.

Image Optimization

-1%

Potential reduce by 16.0 kB

  • Original 1.4 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. LAIRE Digital images are well optimized though.

JavaScript Optimization

-7%

Potential reduce by 7.3 kB

  • Original 110.6 kB
  • After minification 110.6 kB
  • After compression 103.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-34%

Potential reduce by 14.9 kB

  • Original 43.4 kB
  • After minification 43.4 kB
  • After compression 28.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Lairedigital.com needs all CSS files to be minified and compressed as it can save up to 14.9 kB or 34% of the original size.

Requests Breakdown

Number of requests can be reduced by 31 (36%)

Requests Now

86

After Optimization

55

  • Images
  • JavaScript
  • CSS

The browser has sent 86 CSS, Javascripts, AJAX and image requests in order to completely render the main page of LAIRE Digital. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.lairedigital.com

www.lairedigital.com

265 ms

module_136131909945_Home_-_Video_Hero_Modules.min.css

module_136131909945_Home_-_Video_Hero_Modules.min.css

65 ms

module_130180064389_New_Subscribe_Banner_Global_Module.min.css

module_130180064389_New_Subscribe_Banner_Global_Module.min.css

84 ms

module_127190121790_Client_Logos_Carousel.min.css

module_127190121790_Client_Logos_Carousel.min.css

71 ms

module_131372901004_New_Case_Studies_Module.min.css

module_131372901004_New_Case_Studies_Module.min.css

151 ms

module_127572317772_Team_Member_Feature.min.css

module_127572317772_Team_Member_Feature.min.css

82 ms

module_132691687187_Podcast_CTA_Module.min.css

module_132691687187_Podcast_CTA_Module.min.css

266 ms

module_56351703165_Footer_Global_Module.min.css

module_56351703165_Footer_Global_Module.min.css

273 ms

js

js

135 ms

js

js

180 ms

js

js

211 ms

layout.min.css

layout.min.css

82 ms

Style_2020.css

Style_2020.css

106 ms

current.js

current.js

122 ms

jquery-1.11.2.js

jquery-1.11.2.js

128 ms

embed.js

embed.js

58 ms

Script_2020.min.js

Script_2020.min.js

151 ms

project.js

project.js

152 ms

v2.js

v2.js

175 ms

module_127190121790_Client_Logos_Carousel.min.js

module_127190121790_Client_Logos_Carousel.min.js

250 ms

module_131372901004_New_Case_Studies_Module.min.js

module_131372901004_New_Case_Studies_Module.min.js

217 ms

project.js

project.js

185 ms

533215.js

533215.js

528 ms

index.js

index.js

217 ms

fbevents.js

fbevents.js

268 ms

hotjar-2290876.js

hotjar-2290876.js

324 ms

fd8157bc-13d3-44a1-a28b-bb54e967a43b.png

fd8157bc-13d3-44a1-a28b-bb54e967a43b.png

464 ms

Brand%20Icon.svg

Brand%20Icon.svg

284 ms

Sonoco.png

Sonoco.png

289 ms

NGC-Color_2021-12-02-202247_pesp_2021-12-02-205117_dkmw_2021-12-03-131304_sgtq.png

NGC-Color_2021-12-02-202247_pesp_2021-12-02-205117_dkmw_2021-12-03-131304_sgtq.png

285 ms

LAIREClientLogo-11-1.png

LAIREClientLogo-11-1.png

287 ms

LPL%20Financial%20logo%20sq-1.png

LPL%20Financial%20logo%20sq-1.png

285 ms

Group%20371.png

Group%20371.png

299 ms

rush.png

rush.png

368 ms

LAIREClientLogo-12-1.png

LAIREClientLogo-12-1.png

299 ms

Tilghman-Logo.svg

Tilghman-Logo.svg

462 ms

Frame%202.png

Frame%202.png

368 ms

LAIREClientLogo-08-1-1.png

LAIREClientLogo-08-1-1.png

461 ms

LAIREClientLogo-14-1.png

LAIREClientLogo-14-1.png

520 ms

LAIREClientLogo-13-1.png

LAIREClientLogo-13-1.png

520 ms

LargoLogo_B%26W%201%201-1.png

LargoLogo_B%26W%201%201-1.png

603 ms

LAIREClientLogo-10-1.png

LAIREClientLogo-10-1.png

517 ms

LAIREClientLogo-04-1.png

LAIREClientLogo-04-1.png

517 ms

LAIREClientLogo-09-1.png

LAIREClientLogo-09-1.png

521 ms

LAIREClientLogo-01-1.png

LAIREClientLogo-01-1.png

595 ms

southern%20packaging-1.png

southern%20packaging-1.png

599 ms

laire-clientlogo-slider-05-1.png

laire-clientlogo-slider-05-1.png

586 ms

LAIREClientLogo-07-1-1.png

LAIREClientLogo-07-1-1.png

564 ms

LAIREClientLogo-15-1.png

LAIREClientLogo-15-1.png

564 ms

laire-clientlogo-slider-02-1.png

laire-clientlogo-slider-02-1.png

656 ms

Construction-1-1-1.png

Construction-1-1-1.png

645 ms

financial%20revices%20meeting-izxMVv2Z9dw-unsplash.jpeg

financial%20revices%20meeting-izxMVv2Z9dw-unsplash.jpeg

659 ms

Manufacturer%20warehouse%20rawpixel-id-258988-1.jpeg

Manufacturer%20warehouse%20rawpixel-id-258988-1.jpeg

657 ms

startup%20business%2C%20software%20developer%20working%20on%20desktop%20%20computer%20at%20modern%20office.jpeg

startup%20business%2C%20software%20developer%20working%20on%20desktop%20%20computer%20at%20modern%20office.jpeg

1035 ms

Home_planning_rawpixel-1213752.jpg

Home_planning_rawpixel-1213752.jpg

893 ms

Stephanie%20Kidd%20headshot%20sq.jpg

Stephanie%20Kidd%20headshot%20sq.jpg

770 ms

dotcomm-logo-sm.png

dotcomm-logo-sm.png

698 ms

cssda-logo-sm.png

cssda-logo-sm.png

722 ms

nc_charlotte_web-developers_2022_transparent.png

nc_charlotte_web-developers_2022_transparent.png

913 ms

hermes-logo-sm.png

hermes-logo-sm.png

755 ms

Logo.png

Logo.png

772 ms

72b33c71-47c4-42de-b5f6-f13f351abfff.png

72b33c71-47c4-42de-b5f6-f13f351abfff.png

515 ms

cb27b3b3-aade-4247-9fc7-3683a750fe40.png

cb27b3b3-aade-4247-9fc7-3683a750fe40.png

625 ms

6d6aa2b0-8763-4a37-84cc-d168428f6c37.png

6d6aa2b0-8763-4a37-84cc-d168428f6c37.png

576 ms

a1e6df51-f4b2-4637-996b-3d66c93f5d00.png

a1e6df51-f4b2-4637-996b-3d66c93f5d00.png

626 ms

M2M-%20CTA%20New-1-1.png

M2M-%20CTA%20New-1-1.png

699 ms

analytics.js

analytics.js

184 ms

landing

landing

272 ms

Montserrat-Medium.woff

Montserrat-Medium.woff

809 ms

Montserrat-Regular.woff

Montserrat-Regular.woff

725 ms

Montserrat-Light.woff

Montserrat-Light.woff

826 ms

Montserrat-ExtraLight.woff

Montserrat-ExtraLight.woff

989 ms

Montserrat-Thin.woff

Montserrat-Thin.woff

934 ms

Montserrat-SemiBold.woff

Montserrat-SemiBold.woff

1073 ms

modules.84f80a92c39bbd76564a.js

modules.84f80a92c39bbd76564a.js

182 ms

Montserrat-Bold.woff

Montserrat-Bold.woff

1016 ms

MonumentExtended-Regular.woff

MonumentExtended-Regular.woff

797 ms

UX_Mint-White.svg

UX_Mint-White.svg

781 ms

Innovation_Blue-White.svg

Innovation_Blue-White.svg

785 ms

insight.min.js

insight.min.js

156 ms

Group%2010.svg

Group%2010.svg

699 ms

Plat-Gold_Grey-White.svg

Plat-Gold_Grey-White.svg

730 ms

collect

collect

29 ms

leadflows.js

leadflows.js

105 ms

533215.js

533215.js

138 ms

conversations-embed.js

conversations-embed.js

80 ms

banner.js

banner.js

130 ms

Expertise%20logo_nc_web-developers_2022_white.png

Expertise%20logo_nc_web-developers_2022_white.png

734 ms

Dott%20Com%20Blog%20Award-3.svg

Dott%20Com%20Blog%20Award-3.svg

691 ms

Marcomm%20Award%20Badge.svg

Marcomm%20Award%20Badge.svg

792 ms

LAIRE-Solid_White%20footer%20logo%20200px.png

LAIRE-Solid_White%20footer%20logo%20200px.png

755 ms

platinum-badge-white%202.png

platinum-badge-white%202.png

752 ms

insight.beta.min.js

insight.beta.min.js

7 ms

insight_tag_errors.gif

insight_tag_errors.gif

60 ms

insight_tag_errors.gif

insight_tag_errors.gif

95 ms

Accessibility Review

lairedigital.com accessibility score

94

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

lairedigital.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

lairedigital.com SEO score

96

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Lairedigital.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Lairedigital.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

lairedigital.com

Open Graph data is detected on the main page of LAIRE Digital. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: