Tools & Wizards About Us
lairegroup.com screenshot

Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 96

    SEO

    Google-friendlier than
    90% of websites

lairegroup.com

LAIRE Digital Marketing Agency | SEO, Web Design, Inbound, HubSpot

Page Load Speed

4.2 sec in total

First Response

32 ms

Resources Loaded

3.5 sec

Page Rendered

732 ms

lairegroup.com screenshot

About Website

Visit lairegroup.com now to see the best up-to-date LAIRE Group content for United States and also check out these interesting facts you probably never knew about lairegroup.com

A HubSpot digital marketing agency in Charlotte, NC, & Charleston, SC, specializing in B2B lead generation, inbound marketing, social media, & web design.

Visit lairegroup.com

Key Findings

We analyzed Lairegroup.com page load time and found that the first response time was 32 ms and then it took 4.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

lairegroup.com performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

32/100

10%

LCP (Largest Contentful Paint)

Value9.7 s

0/100

25%

SI (Speed Index)

Value7.0 s

32/100

10%

TBT (Total Blocking Time)

Value1,930 ms

8/100

30%

CLS (Cumulative Layout Shift)

Value0.05

99/100

15%

TTI (Time to Interactive)

Value16.4 s

5/100

10%

Network Requests Diagram

lairegroup.com

32 ms

www.lairedigital.com

451 ms

module_130180064389_New_Subscribe_Banner_Global_Module.min.css

54 ms

module_132691687187_Podcast_CTA_Module.min.css

260 ms

module_127190121790_Client_Logos_Carousel.min.css

251 ms

Our browser made a total of 98 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Lairegroup.com, 79% (77 requests) were made to Lairedigital.com and 6% (6 requests) were made to No-cache.hubspot.com. The less responsive or slowest element that took the longest time to load (2.1 sec) relates to the external source Lairedigital.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 341.6 kB (25%)

Content Size

1.4 MB

After Optimization

1.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Lairegroup.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 828.7 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 301.7 kB

  • Original 401.1 kB
  • After minification 372.9 kB
  • After compression 99.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 301.7 kB or 75% of the original size.

Image Optimization

-3%

Potential reduce by 23.2 kB

  • Original 828.7 kB
  • After minification 805.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. LAIRE Group images are well optimized though.

JavaScript Optimization

-7%

Potential reduce by 7.3 kB

  • Original 98.2 kB
  • After minification 98.2 kB
  • After compression 90.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-26%

Potential reduce by 9.3 kB

  • Original 36.0 kB
  • After minification 36.0 kB
  • After compression 26.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Lairegroup.com needs all CSS files to be minified and compressed as it can save up to 9.3 kB or 26% of the original size.

Requests Breakdown

Number of requests can be reduced by 28 (32%)

Requests Now

88

After Optimization

60

  • Images
  • JavaScript
  • CSS

The browser has sent 88 CSS, Javascripts, AJAX and image requests in order to completely render the main page of LAIRE Group. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

lairegroup.com

lairegroup.com

32 ms

www.lairedigital.com

www.lairedigital.com

451 ms

module_130180064389_New_Subscribe_Banner_Global_Module.min.css

module_130180064389_New_Subscribe_Banner_Global_Module.min.css

54 ms

module_132691687187_Podcast_CTA_Module.min.css

module_132691687187_Podcast_CTA_Module.min.css

260 ms

module_127190121790_Client_Logos_Carousel.min.css

module_127190121790_Client_Logos_Carousel.min.css

251 ms

module_131372901004_New_Case_Studies_Module.min.css

module_131372901004_New_Case_Studies_Module.min.css

64 ms

module_127572317772_Team_Member_Feature.min.css

module_127572317772_Team_Member_Feature.min.css

73 ms

module_56351703165_Footer_Global_Module.min.css

module_56351703165_Footer_Global_Module.min.css

138 ms

js

js

62 ms

lo.js

lo.js

29 ms

js

js

105 ms

js

js

100 ms

layout.min.css

layout.min.css

64 ms

Style_2020.min.css

Style_2020.min.css

111 ms

current.js

current.js

117 ms

jquery-1.11.2.js

jquery-1.11.2.js

106 ms

embed.js

embed.js

33 ms

Script_2020.min.js

Script_2020.min.js

139 ms

project.js

project.js

185 ms

v2.js

v2.js

166 ms

module_127190121790_Client_Logos_Carousel.min.js

module_127190121790_Client_Logos_Carousel.min.js

404 ms

module_131372901004_New_Case_Studies_Module.min.js

module_131372901004_New_Case_Studies_Module.min.js

173 ms

project.js

project.js

210 ms

533215.js

533215.js

225 ms

index.js

index.js

219 ms

fbevents.js

fbevents.js

122 ms

hotjar-2290876.js

hotjar-2290876.js

172 ms

fd8157bc-13d3-44a1-a28b-bb54e967a43b.png

fd8157bc-13d3-44a1-a28b-bb54e967a43b.png

195 ms

Brand%20Icon.svg

Brand%20Icon.svg

192 ms

HS%20Impact%20Award%20banner%20image_Canva%20(700px).png

HS%20Impact%20Award%20banner%20image_Canva%20(700px).png

140 ms

Sonoco.png

Sonoco.png

348 ms

LPL%20Financial%20logo%20sq-1.png

LPL%20Financial%20logo%20sq-1.png

428 ms

LAIREClientLogo-07-1-1.png

LAIREClientLogo-07-1-1.png

429 ms

LAIREClientLogo-14-1.png

LAIREClientLogo-14-1.png

475 ms

LAIREClientLogo-04-1.png

LAIREClientLogo-04-1.png

428 ms

laire-clientlogo-slider-05-1.png

laire-clientlogo-slider-05-1.png

347 ms

NGC-Color_2021-12-02-202247_pesp_2021-12-02-205117_dkmw_2021-12-03-131304_sgtq.png

NGC-Color_2021-12-02-202247_pesp_2021-12-02-205117_dkmw_2021-12-03-131304_sgtq.png

481 ms

LAIREClientLogo-11-1.png

LAIREClientLogo-11-1.png

452 ms

Group%20371.png

Group%20371.png

568 ms

rush.png

rush.png

850 ms

LAIREClientLogo-12-1.png

LAIREClientLogo-12-1.png

728 ms

Tilghman-Logo.svg

Tilghman-Logo.svg

779 ms

CBECh2.svg

CBECh2.svg

761 ms

Frame%202.png

Frame%202.png

601 ms

LAIREClientLogo-08-1-1.png

LAIREClientLogo-08-1-1.png

686 ms

LAIREClientLogo-13-1.png

LAIREClientLogo-13-1.png

872 ms

LargoLogo_B%26W%201%201-1.png

LargoLogo_B%26W%201%201-1.png

767 ms

LAIREClientLogo-10-1.png

LAIREClientLogo-10-1.png

830 ms

LAIREClientLogo-09-1.png

LAIREClientLogo-09-1.png

1091 ms

LAIREClientLogo-01-1.png

LAIREClientLogo-01-1.png

960 ms

southern%20packaging-1.png

southern%20packaging-1.png

883 ms

LAIREClientLogo-15-1.png

LAIREClientLogo-15-1.png

931 ms

laire-clientlogo-slider-02-1.png

laire-clientlogo-slider-02-1.png

1201 ms

Construction-1-1-1.png

Construction-1-1-1.png

1299 ms

financial%20revices%20meeting-izxMVv2Z9dw-unsplash.jpeg

financial%20revices%20meeting-izxMVv2Z9dw-unsplash.jpeg

916 ms

Manufacturer%20warehouse%20rawpixel-id-258988-1.jpeg

Manufacturer%20warehouse%20rawpixel-id-258988-1.jpeg

1363 ms

startup%20business%2C%20software%20developer%20working%20on%20desktop%20%20computer%20at%20modern%20office.jpeg

startup%20business%2C%20software%20developer%20working%20on%20desktop%20%20computer%20at%20modern%20office.jpeg

1206 ms

Home_planning_rawpixel-1213752.jpg

Home_planning_rawpixel-1213752.jpg

1000 ms

Lisa%20Morgan_111A0142_stand.jpeg

Lisa%20Morgan_111A0142_stand.jpeg

1432 ms

dotcomm-logo-sm.png

dotcomm-logo-sm.png

1229 ms

cssda-logo-sm.png

cssda-logo-sm.png

1546 ms

nc_charlotte_web-developers_2022_transparent.png

nc_charlotte_web-developers_2022_transparent.png

1528 ms

16fded4e-770d-4c7e-af0b-d73709a4812b.png

16fded4e-770d-4c7e-af0b-d73709a4812b.png

345 ms

72b33c71-47c4-42de-b5f6-f13f351abfff.png

72b33c71-47c4-42de-b5f6-f13f351abfff.png

425 ms

cb27b3b3-aade-4247-9fc7-3683a750fe40.png

cb27b3b3-aade-4247-9fc7-3683a750fe40.png

439 ms

6d6aa2b0-8763-4a37-84cc-d168428f6c37.png

6d6aa2b0-8763-4a37-84cc-d168428f6c37.png

430 ms

a1e6df51-f4b2-4637-996b-3d66c93f5d00.png

a1e6df51-f4b2-4637-996b-3d66c93f5d00.png

427 ms

hermes-logo-sm.png

hermes-logo-sm.png

1532 ms

Montserrat-Medium.woff

Montserrat-Medium.woff

1813 ms

Montserrat-Regular.woff

Montserrat-Regular.woff

1672 ms

Montserrat-Light.woff

Montserrat-Light.woff

1909 ms

insight.min.js

insight.min.js

149 ms

leadflows.js

leadflows.js

53 ms

banner.js

banner.js

74 ms

conversations-embed.js

conversations-embed.js

52 ms

533215.js

533215.js

131 ms

Montserrat-Thin.woff

Montserrat-Thin.woff

1791 ms

Montserrat-SemiBold.woff

Montserrat-SemiBold.woff

2061 ms

insight_tag_errors.gif

insight_tag_errors.gif

127 ms

Montserrat-Bold.woff

Montserrat-Bold.woff

1561 ms

MonumentExtended-Regular.woff

MonumentExtended-Regular.woff

1709 ms

Logo.png

Logo.png

1649 ms

M2M-%20CTA%20New-1-1.png

M2M-%20CTA%20New-1-1.png

1564 ms

Hubspot%20Impact%20Award%20BADGE%20200px.png

Hubspot%20Impact%20Award%20BADGE%20200px.png

1578 ms

Group%2010.svg

Group%2010.svg

1630 ms

Plat-Gold_Grey-White.svg

Plat-Gold_Grey-White.svg

1602 ms

Dott%20Com%20Blog%20Award-3.svg

Dott%20Com%20Blog%20Award-3.svg

1588 ms

Marcomm%20Award%20Badge.svg

Marcomm%20Award%20Badge.svg

1498 ms

Expertise%20logo_nc_web-developers_2022_white.png

Expertise%20logo_nc_web-developers_2022_white.png

1449 ms

UX_Mint-White.svg

UX_Mint-White.svg

1435 ms

LAIRE-Solid_White%20footer%20logo%20200px.png

LAIRE-Solid_White%20footer%20logo%20200px.png

1485 ms

platinum-badge-white%202.png

platinum-badge-white%202.png

1690 ms

Hubspot%20Onboarding%20Badge_Light%20100px.png

Hubspot%20Onboarding%20Badge_Light%20100px.png

1393 ms

HS%20Impact%20Award%20blog%20image%20_Canva.jpg

HS%20Impact%20Award%20blog%20image%20_Canva.jpg

1382 ms

lidecycle%20stages%20rawpixel-id-3284320.jpg

lidecycle%20stages%20rawpixel-id-3284320.jpg

1412 ms

5874%20%281%29.jpeg

5874%20%281%29.jpeg

1639 ms

pexels-daniel-jurin-1835718.jpg

pexels-daniel-jurin-1835718.jpg

1524 ms

blank.png

blank.png

1652 ms

Accessibility Review

lairegroup.com accessibility score

94

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

lairegroup.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

lairegroup.com SEO score

96

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Lairegroup.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Lairegroup.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

lairegroup.com

Open Graph data is detected on the main page of LAIRE Group. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: