Tools & Wizards About Us
lancome.it screenshot

Report Summary

  • 30

    Performance

    Renders faster than
    50% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

lancome.it

Make Up, Skincare, Trattamenti e Fragranze | Lancôme

Page Load Speed

4.8 sec in total

First Response

248 ms

Resources Loaded

4.3 sec

Page Rendered

207 ms

lancome.it screenshot

About Website

Welcome to lancome.it homepage info - get ready to check Lancome best content for Italy right away, or after learning these important things about lancome.it

Scopri gli iconici prodotti di bellezza Lancôme: sieri e trattamenti anti-età, makeup e profumi a prezzi d'eccezione; solo sul sito ufficiale Lancôme Italia.

Visit lancome.it

Key Findings

We analyzed Lancome.it page load time and found that the first response time was 248 ms and then it took 4.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

lancome.it performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value7.0 s

6/100

25%

SI (Speed Index)

Value9.0 s

14/100

10%

TBT (Total Blocking Time)

Value900 ms

31/100

30%

CLS (Cumulative Layout Shift)

Value0.086

93/100

15%

TTI (Time to Interactive)

Value12.5 s

14/100

10%

Network Requests Diagram

lancome.it

248 ms

index.aspx

944 ms

styles.aspx

993 ms

scripts.aspx

1188 ms

eluminate.js

8 ms

Our browser made a total of 70 requests to load all elements on the main page. We found that 46% of them (32 requests) were addressed to the original Lancome.it, 11% (8 requests) were made to D510.devatics.com and 6% (4 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (2.1 sec) belongs to the original domain Lancome.it.

Page Optimization Overview & Recommendations

Page size can be reduced by 263.4 kB (44%)

Content Size

594.2 kB

After Optimization

330.9 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Lancome.it main page is 594.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 265.9 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 104.4 kB

  • Original 123.7 kB
  • After minification 102.5 kB
  • After compression 19.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 21.2 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 104.4 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 204.6 kB
  • After minification 204.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Lancome images are well optimized though.

JavaScript Optimization

-60%

Potential reduce by 158.9 kB

  • Original 265.9 kB
  • After minification 265.6 kB
  • After compression 107.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 158.9 kB or 60% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (48%)

Requests Now

63

After Optimization

33

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 63 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Lancome. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

lancome.it

lancome.it

248 ms

index.aspx

index.aspx

944 ms

styles.aspx

styles.aspx

993 ms

scripts.aspx

scripts.aspx

1188 ms

eluminate.js

eluminate.js

8 ms

gtm.js

gtm.js

118 ms

conversion.js

conversion.js

16 ms

head.js

head.js

38 ms

90344778.js

90344778.js

33 ms

cookie-id.js

cookie-id.js

246 ms

logo-ecommerce.png

logo-ecommerce.png

108 ms

loader-black.gif

loader-black.gif

128 ms

201309_header_offers.jpg

201309_header_offers.jpg

128 ms

m_3130zk.jpg

m_3130zk.jpg

357 ms

m_072025.jpg

m_072025.jpg

312 ms

m_26901c.jpg

m_26901c.jpg

366 ms

m_27803g.jpg

m_27803g.jpg

206 ms

m_337040.jpg

m_337040.jpg

251 ms

m_16201o.jpg

m_16201o.jpg

267 ms

close.png

close.png

306 ms

home-slide-06.jpg

home-slide-06.jpg

1344 ms

home-slide-06-text.png

home-slide-06-text.png

1019 ms

home-slide-01.jpg

home-slide-01.jpg

816 ms

home-slide-01-text.png

home-slide-01-text.png

1020 ms

home-slide-02.jpg

home-slide-02.jpg

2147 ms

home-slide-02-text.png

home-slide-02-text.png

569 ms

home-push-01.png

home-push-01.png

687 ms

home-push-02.png

home-push-02.png

823 ms

home-push-03.png

home-push-03.png

896 ms

home-push-04.png

home-push-04.png

941 ms

bg-accountLayer.png

bg-accountLayer.png

1017 ms

pictos.png

pictos.png

1034 ms

bg-popin-newsletter.png

bg-popin-newsletter.png

1053 ms

bulletNav.png

bulletNav.png

1109 ms

arrow.png

arrow.png

1121 ms

home-push-separator.jpg

home-push-separator.jpg

1118 ms

gtm.js

gtm.js

83 ms

gtm.js

gtm.js

125 ms

44 ms

36 ms

39 ms

55.js

55.js

652 ms

conversion_async.js

conversion_async.js

13 ms

observer.js

observer.js

794 ms

fbevents.js

fbevents.js

137 ms

activityi;src=4233183;type=corp;cat=landing;ord=1868396749487;~oref=http%3A%2F%2Flancome.it%2F_it%2F_it%2Findex.aspx

activityi;src=4233183;type=corp;cat=landing;ord=1868396749487;~oref=http%3A%2F%2Flancome.it%2F_it%2F_it%2Findex.aspx

28 ms

activityi;src=2651938;type=lanclp;cat=lanchp;ord=5936844096705;~oref=http%3A%2F%2Flancome.it%2F_it%2F_it%2Findex.aspx

activityi;src=2651938;type=lanclp;cat=lanchp;ord=5936844096705;~oref=http%3A%2F%2Flancome.it%2F_it%2F_it%2Findex.aspx

31 ms

activityi;src=2651938;type=laviestb;cat=lavie0;ord=4839097562339;~oref=http%3A%2F%2Flancome.it%2F_it%2F_it%2Findex.aspx

activityi;src=2651938;type=laviestb;cat=lavie0;ord=4839097562339;~oref=http%3A%2F%2Flancome.it%2F_it%2F_it%2Findex.aspx

32 ms

13 ms

17 ms

16 ms

31 ms

cm

cm

77 ms

activityi;src=4347439;type=invmedia;cat=kefe8toa;ord=4383934647776.1865

activityi;src=4347439;type=invmedia;cat=kefe8toa;ord=4383934647776.1865

74 ms

101 ms

dc.js

dc.js

29 ms

__utm.gif

__utm.gif

15 ms

analytics.js

analytics.js

30 ms

ga-audiences

ga-audiences

16 ms

collect

collect

12 ms

porthole.php

porthole.php

265 ms

porthole.min.js

porthole.min.js

88 ms

cookies.min.js

cookies.min.js

174 ms

new

new

157 ms

session

session

186 ms

new

new

249 ms

new

new

132 ms

new

new

168 ms

new

new

197 ms

new

new

237 ms

Accessibility Review

lancome.it accessibility score

100

Accessibility Issues

Best Practices

lancome.it best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

lancome.it SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    IT

  • Language Claimed

    IT

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Lancome.it can be misinterpreted by Google and other search engines. Our service has detected that Italian is used on the page, and it matches the claimed language. Our system also found out that Lancome.it main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

lancome.it

Open Graph description is not detected on the main page of Lancome. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: