Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 58

    SEO

    Google-friendlier than
    20% of websites

landsend.co.uk

Lands' End UK: Swimsuits, Dresses, Polo Shirts, Shorts, Jeans

Page Load Speed

4.8 sec in total

First Response

226 ms

Resources Loaded

4 sec

Page Rendered

553 ms

landsend.co.uk screenshot

About Website

Click here to check amazing Lands End content for United Kingdom. Otherwise, check out these important facts you probably never knew about landsend.co.uk

Quality, stylish clothing and footwear for women and men from Lands’ End. Easy ordering via our online store or call us FREE, 7 days a week.

Visit landsend.co.uk

Key Findings

We analyzed Landsend.co.uk page load time and found that the first response time was 226 ms and then it took 4.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

landsend.co.uk performance score

0

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value10.5 s

0/100

10%

LCP (Largest Contentful Paint)

Value21.5 s

0/100

25%

SI (Speed Index)

Value0

0/100

10%

TBT (Total Blocking Time)

Value2,920 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.097

90/100

15%

TTI (Time to Interactive)

Value22.7 s

1/100

10%

Network Requests Diagram

www.landsend.co.uk

226 ms

satelliteLib-82f7ee808181aad457db2343e81029a97a53e736.js

33 ms

jquery-ui.min.css

271 ms

jquery-2.1.1.min.js

362 ms

jquery-ui.min.js

457 ms

Our browser made a total of 110 requests to load all elements on the main page. We found that 5% of them (6 requests) were addressed to the original Landsend.co.uk, 67% (74 requests) were made to Demandware.edgesuite.net and 3% (3 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.9 sec) relates to the external source Demandware.edgesuite.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 3.9 MB (51%)

Content Size

7.7 MB

After Optimization

3.8 MB

In fact, the total size of Landsend.co.uk main page is 7.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 3.7 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 114.6 kB

  • Original 142.4 kB
  • After minification 131.0 kB
  • After compression 27.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 114.6 kB or 80% of the original size.

Image Optimization

-2%

Potential reduce by 59.9 kB

  • Original 3.0 MB
  • After minification 2.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Lands End images are well optimized though.

JavaScript Optimization

-82%

Potential reduce by 3.1 MB

  • Original 3.7 MB
  • After minification 2.4 MB
  • After compression 652.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 3.1 MB or 82% of the original size.

CSS Optimization

-81%

Potential reduce by 696.3 kB

  • Original 862.0 kB
  • After minification 702.5 kB
  • After compression 165.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Landsend.co.uk needs all CSS files to be minified and compressed as it can save up to 696.3 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 52 (52%)

Requests Now

100

After Optimization

48

The browser has sent 100 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Lands End. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 39 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Best Practices

landsend.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

landsend.co.uk SEO score

58

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Document doesn't have a <title> element

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Landsend.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Landsend.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Lands End. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: