Tools & Wizards About Us
latestbuy.com screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

latestbuy.com

Unique and Cool Gift Ideas for Men, Women & Kids - LatestBuy

Page Load Speed

8.4 sec in total

First Response

529 ms

Resources Loaded

7.2 sec

Page Rendered

630 ms

latestbuy.com screenshot

About Website

Visit latestbuy.com now to see the best up-to-date Latest Buy content and also check out these interesting facts you probably never knew about latestbuy.com

Choose 50,000+ unique gifts with same-day shipping, 365 day return policy. Australia's most trusted unique gifts retailer since 2003!

Visit latestbuy.com

Key Findings

We analyzed Latestbuy.com page load time and found that the first response time was 529 ms and then it took 7.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

latestbuy.com performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

42/100

10%

LCP (Largest Contentful Paint)

Value13.0 s

0/100

25%

SI (Speed Index)

Value17.6 s

0/100

10%

TBT (Total Blocking Time)

Value35,580 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value49.1 s

0/100

10%

Network Requests Diagram

www.latestbuy.com.au

529 ms

www.latestbuy.com.au

1164 ms

twc4wvm.js

236 ms

autocomplete.css

233 ms

bootstrap.css

457 ms

Our browser made a total of 160 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Latestbuy.com, 4% (6 requests) were made to Facebook.com and 4% (6 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (2.5 sec) relates to the external source Latestbuy.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.0 MB (49%)

Content Size

4.0 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Latestbuy.com main page is 4.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 253.7 kB

  • Original 318.6 kB
  • After minification 308.2 kB
  • After compression 64.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 253.7 kB or 80% of the original size.

Image Optimization

-1%

Potential reduce by 15.9 kB

  • Original 1.3 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Latest Buy images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 1.3 MB

  • Original 2.0 MB
  • After minification 1.9 MB
  • After compression 653.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.3 MB or 67% of the original size.

CSS Optimization

-86%

Potential reduce by 381.0 kB

  • Original 442.5 kB
  • After minification 341.2 kB
  • After compression 61.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Latestbuy.com needs all CSS files to be minified and compressed as it can save up to 381.0 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 86 (59%)

Requests Now

145

After Optimization

59

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 145 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Latest Buy. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 57 to 1 for JavaScripts and from 25 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.latestbuy.com.au

www.latestbuy.com.au

529 ms

www.latestbuy.com.au

www.latestbuy.com.au

1164 ms

twc4wvm.js

twc4wvm.js

236 ms

autocomplete.css

autocomplete.css

233 ms

bootstrap.css

bootstrap.css

457 ms

front-style.css

front-style.css

672 ms

dd.css

dd.css

677 ms

slick.css

slick.css

679 ms

tinyscroller.css

tinyscroller.css

681 ms

tipsy.css

tipsy.css

683 ms

wfg-styles.css

wfg-styles.css

685 ms

jquery.selectBox.css

jquery.selectBox.css

897 ms

fonts.css

fonts.css

895 ms

animations.css

animations.css

902 ms

foundation.css

foundation.css

1354 ms

style.css

style.css

904 ms

css

css

84 ms

prdctfltr.css

prdctfltr.css

909 ms

jquery.mCustomScrollbar.css

jquery.mCustomScrollbar.css

1118 ms

ion.rangeSlider.css

ion.rangeSlider.css

1115 ms

jquery.js

jquery.js

1350 ms

jquery-migrate.min.js

jquery-migrate.min.js

1128 ms

install_swiftype.min.js

install_swiftype.min.js

1368 ms

tinyscroller.js

tinyscroller.js

1336 ms

jquery.tipsy.js

jquery.tipsy.js

1336 ms

custom-js.js

custom-js.js

1367 ms

wfg-scripts.js

wfg-scripts.js

1555 ms

gtm4wp-form-move-tracker.js

gtm4wp-form-move-tracker.js

1556 ms

ion.rangeSlider.min.js

ion.rangeSlider.min.js

1576 ms

api.js

api.js

68 ms

addthis_widget.js

addthis_widget.js

68 ms

conversion.js

conversion.js

107 ms

style.css

style.css

1573 ms

ninja-forms-display.css

ninja-forms-display.css

1573 ms

qtip.css

qtip.css

1577 ms

jquery.rating.css

jquery.rating.css

1771 ms

jquery.t-countdown.js

jquery.t-countdown.js

1772 ms

add-to-cart.min.js

add-to-cart.min.js

1796 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

1801 ms

woocommerce.min.js

woocommerce.min.js

1801 ms

jquery.cookie.min.js

jquery.cookie.min.js

1800 ms

cart-fragments.min.js

cart-fragments.min.js

1993 ms

jquery.selectBox.min.js

jquery.selectBox.min.js

1991 ms

jquery.yith-wcwl.js

jquery.yith-wcwl.js

1800 ms

www.latestbuy.com.au

www.latestbuy.com.au

29 ms

bat.js

bat.js

119 ms

fbds.js

fbds.js

88 ms

fbevents.js

fbevents.js

106 ms

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modernizr.js

modernizr.js

1580 ms

flatsome-plugins.js

flatsome-plugins.js

1588 ms

flatsome-theme.js

flatsome-theme.js

1366 ms

flatsome-woocommerce.js

flatsome-woocommerce.js

1550 ms

jquery.mCustomScrollbar.concat.min.js

jquery.mCustomScrollbar.concat.min.js

1548 ms

isotope.js

isotope.js

1573 ms

hoverIntent.min.js

hoverIntent.min.js

1575 ms

prdctfltr_main.js

prdctfltr_main.js

1371 ms

add-to-cart-variation.min.js

add-to-cart-variation.min.js

1553 ms

jquery.form.min.js

jquery.form.min.js

1551 ms

underscore.min.js

underscore.min.js

1576 ms

styles.css

styles.css

1573 ms

backbone.min.js

backbone.min.js

1494 ms

ninja-forms-display.min.js

ninja-forms-display.min.js

1492 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

1562 ms

logo.gif

logo.gif

292 ms

cart-icon-5.png

cart-icon-5.png

293 ms

easter-background.png

easter-background.png

1468 ms

mothersday-2016.jpg

mothersday-2016.jpg

1659 ms

starwars.jpg

starwars.jpg

1209 ms

outdoors.jpg

outdoors.jpg

1467 ms

birthday-gifts2.jpg

birthday-gifts2.jpg

791 ms

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791 ms

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1207 ms

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2121 ms

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2120 ms

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2121 ms

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2121 ms

bbqi-350a.jpg

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2525 ms

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2315 ms

recaptcha__en.js

recaptcha__en.js

131 ms

diyl-350a.jpg

diyl-350a.jpg

2295 ms

diyl-350b.jpg

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2296 ms

lrwc-350a.jpg

lrwc-350a.jpg

2296 ms

K8T569KiNxpn5hHIyjrEjJUS26GTG8jQ7rTWxDB96pGffHV3gsMdeMJ6Mk6g5Msfb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

K8T569KiNxpn5hHIyjrEjJUS26GTG8jQ7rTWxDB96pGffHV3gsMdeMJ6Mk6g5Msfb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

63 ms

GiTFCyW1-gC_gUz6aP8E0SUDOkmgg83YhsZUajaFSUJffH13gsMdeMJ6Mk6g5Mifb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

GiTFCyW1-gC_gUz6aP8E0SUDOkmgg83YhsZUajaFSUJffH13gsMdeMJ6Mk6g5Mifb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

112 ms

KGBfwabt0ZRLA5W1ywjowfVc48Rxw3pIW-IHeDZiIVI.woff

KGBfwabt0ZRLA5W1ywjowfVc48Rxw3pIW-IHeDZiIVI.woff

158 ms

DK0eTGXiZjN6yA8zAEyM2VhlQWQpSCpzb2Peu3I-Q34.woff

DK0eTGXiZjN6yA8zAEyM2VhlQWQpSCpzb2Peu3I-Q34.woff

193 ms

194 ms

gtm.js

gtm.js

251 ms

icomoon.woff

icomoon.woff

2173 ms

lrwc-350b.jpg

lrwc-350b.jpg

2254 ms

twbg-350a.jpg

twbg-350a.jpg

2257 ms

17 ms

m.js

m.js

320 ms

js

js

391 ms

analytics.js

analytics.js

340 ms

chatra.js

chatra.js

726 ms

cc.js

cc.js

197 ms

300lo.json

300lo.json

91 ms

jNCXjSKoDFMhTJg8rcXbGgZbKMIgc_b4QeQf7uKoC0jffHQ3gsMdeMJ6Mk6g5Mofb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

jNCXjSKoDFMhTJg8rcXbGgZbKMIgc_b4QeQf7uKoC0jffHQ3gsMdeMJ6Mk6g5Mofb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

86 ms

oNZ69EhOwKv4JlOw83vuuMa8AHujlCU6FvXIkov4K29ffHn3gsMdeMJ6Mk6g5gBfb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

oNZ69EhOwKv4JlOw83vuuMa8AHujlCU6FvXIkov4K29ffHn3gsMdeMJ6Mk6g5gBfb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

84 ms

coupon_code1.js

coupon_code1.js

136 ms

sh.953eb77977227bfd253ee158.html

sh.953eb77977227bfd253ee158.html

61 ms

ec.js

ec.js

105 ms

www.latestbuy.com.au

www.latestbuy.com.au

1798 ms

layers.34f2ad207a6dc0c4eb95.js

layers.34f2ad207a6dc0c4eb95.js

64 ms

twbg-350b.jpg

twbg-350b.jpg

1792 ms

gtmp_compiled_QO_Ok2Ojyj0.js

gtmp_compiled_QO_Ok2Ojyj0.js

37 ms

account_version_check.html

account_version_check.html

347 ms

cc

cc

379 ms

collect

collect

261 ms

collect

collect

333 ms

chat.chatra.io

chat.chatra.io

289 ms

footer-pay-2.png

footer-pay-2.png

1381 ms

ga-audiences

ga-audiences

21 ms

godaddy_seal.png

godaddy_seal.png

1544 ms

coupon_code3.js

coupon_code3.js

6 ms

account_config3.html

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40 ms

iframe-coupon-3_5.html

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117 ms

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iframe-coupon-3_5.html

96 ms

jquery.min.js

jquery.min.js

73 ms

coupon-iframe3_5.css

coupon-iframe3_5.css

18 ms

justuno3_5.js

justuno3_5.js

23 ms

f6b44573cdc24d125b586872f450486132e65903.css

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169 ms

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232 ms

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243 ms

getcode_v3.html

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39 ms

track.json

track.json

190 ms

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track.json

track.json

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info

info

40 ms

sdk.js

sdk.js

54 ms

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xd_arbiter.php

xd_arbiter.php

146 ms

like.php

like.php

143 ms

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like.php

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77 ms

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109 ms

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164 ms

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169 ms

Of-YZRAFweH.js

Of-YZRAFweH.js

52 ms

Accessibility Review

latestbuy.com accessibility score

73

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

latestbuy.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

latestbuy.com SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Latestbuy.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Latestbuy.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

latestbuy.com

Open Graph description is not detected on the main page of Latest Buy. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: