Tools & Wizards About Us
laughlin.com screenshot

Report Summary

  • 31

    Performance

    Renders faster than
    51% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

laughlin.com

Laughlin Constable - Milwaukee & Chicago's Creative Agency

Page Load Speed

1.2 sec in total

First Response

13 ms

Resources Loaded

760 ms

Page Rendered

473 ms

laughlin.com screenshot

About Website

Click here to check amazing Laughlin content for United States. Otherwise, check out these important facts you probably never knew about laughlin.com

We create brand experiences that make it personal. Let's work together to inspire unconditional brand devotion and action.

Visit laughlin.com

Key Findings

We analyzed Laughlin.com page load time and found that the first response time was 13 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

laughlin.com performance score

31

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

53/100

10%

LCP (Largest Contentful Paint)

Value7.8 s

3/100

25%

SI (Speed Index)

Value11.1 s

6/100

10%

TBT (Total Blocking Time)

Value920 ms

30/100

30%

CLS (Cumulative Layout Shift)

Value0.028

100/100

15%

TTI (Time to Interactive)

Value15.8 s

6/100

10%

Network Requests Diagram

laughlin.com

13 ms

laughlin.com

15 ms

www.laughlin.com

335 ms

player.js

102 ms

2112947.js

132 ms

Our browser made a total of 57 requests to load all elements on the main page. We found that 37% of them (21 requests) were addressed to the original Laughlin.com, 39% (22 requests) were made to Images.ctfassets.net and 7% (4 requests) were made to Cdn.cookielaw.org. The less responsive or slowest element that took the longest time to load (335 ms) belongs to the original domain Laughlin.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 613.9 kB (6%)

Content Size

10.4 MB

After Optimization

9.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Laughlin.com main page is 10.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 10.1 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 100.4 kB

  • Original 124.0 kB
  • After minification 123.9 kB
  • After compression 23.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 100.4 kB or 81% of the original size.

Image Optimization

-5%

Potential reduce by 506.2 kB

  • Original 10.1 MB
  • After minification 9.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Laughlin images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 7.2 kB

  • Original 148.9 kB
  • After minification 148.9 kB
  • After compression 141.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 10 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered.

Requests Breakdown

Number of requests can be reduced by 25 (48%)

Requests Now

52

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 52 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Laughlin. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

laughlin.com

laughlin.com

13 ms

laughlin.com

laughlin.com

15 ms

www.laughlin.com

www.laughlin.com

335 ms

player.js

player.js

102 ms

2112947.js

2112947.js

132 ms

otSDKStub.js

otSDKStub.js

85 ms

69fc1a14837c8c6c.css

69fc1a14837c8c6c.css

223 ms

2d72db3de36b26cd.css

2d72db3de36b26cd.css

209 ms

polyfills-5cd94c89d3acac5f.js

polyfills-5cd94c89d3acac5f.js

95 ms

webpack-639becf88421d291.js

webpack-639becf88421d291.js

182 ms

framework-4fadf02ee0c3c13f.js

framework-4fadf02ee0c3c13f.js

108 ms

main-ddbe786ff0d5d128.js

main-ddbe786ff0d5d128.js

104 ms

_app-663221399803a1e0.js

_app-663221399803a1e0.js

218 ms

539-117333e48aa411ea.js

539-117333e48aa411ea.js

216 ms

781-b20a6b257a5375ff.js

781-b20a6b257a5375ff.js

304 ms

366-dd7b260168a3c304.js

366-dd7b260168a3c304.js

303 ms

649-a05a399607586c1c.js

649-a05a399607586c1c.js

303 ms

636-f506db5c590b92ee.js

636-f506db5c590b92ee.js

301 ms

index-f64ba71787807b02.js

index-f64ba71787807b02.js

315 ms

_buildManifest.js

_buildManifest.js

303 ms

_ssgManifest.js

_ssgManifest.js

313 ms

_middlewareManifest.js

_middlewareManifest.js

313 ms

p.css

p.css

89 ms

p.css

p.css

92 ms

Allison_Homepage_315x210.jpg

Allison_Homepage_315x210.jpg

62 ms

katy_g_LBB_article_HP_News.png

katy_g_LBB_article_HP_News.png

61 ms

Anthony-headshot_315x210.jpg

Anthony-headshot_315x210.jpg

65 ms

Clio_315x210.jpg

Clio_315x210.jpg

72 ms

Nordic_Naturals_Home_Pages_News.png

Nordic_Naturals_Home_Pages_News.png

95 ms

True_Value_Home_Page_News.png

True_Value_Home_Page_News.png

154 ms

Summerfest_2024_logo_LP.png

Summerfest_2024_logo_LP.png

72 ms

MKE_99_Home_page.png

MKE_99_Home_page.png

82 ms

LC_Second_Gen.jpg

LC_Second_Gen.jpg

80 ms

Jon_Laughlin_BizTimes.png

Jon_Laughlin_BizTimes.png

118 ms

Jon_Fox32_Super_Bowl.png

Jon_Fox32_Super_Bowl.png

110 ms

Pat_Laughlin_-_News_LP.png

Pat_Laughlin_-_News_LP.png

95 ms

TrueValue_Thumbnail_1580x1000.jpg

TrueValue_Thumbnail_1580x1000.jpg

96 ms

HL_CashPop_1580x1000.png

HL_CashPop_1580x1000.png

103 ms

SF_1580x1000_Main_Visual_copy-41-.jpg

SF_1580x1000_Main_Visual_copy-41-.jpg

97 ms

Homepage-Bucks-2x.jpg

Homepage-Bucks-2x.jpg

100 ms

Homepage-Yuengling-2x.jpg

Homepage-Yuengling-2x.jpg

101 ms

Homepage-Northwestern_Medicine-2x.jpg

Homepage-Northwestern_Medicine-2x.jpg

105 ms

Homepage-ASPCA-2x.jpg

Homepage-ASPCA-2x.jpg

107 ms

Homepage_Tourism-WI-2x.jpg

Homepage_Tourism-WI-2x.jpg

111 ms

Work_Page-JM-2x.jpg

Work_Page-JM-2x.jpg

112 ms

Work_Page-LCA-2x.jpg

Work_Page-LCA-2x.jpg

112 ms

1149553a-078a-494b-bc10-6e9a25aa2e60.json

1149553a-078a-494b-bc10-6e9a25aa2e60.json

28 ms

location

location

101 ms

fb.js

fb.js

171 ms

banner.js

banner.js

201 ms

2112947.js

2112947.js

232 ms

otBannerSdk.js

otBannerSdk.js

98 ms

bg-pattern-griffin.png

bg-pattern-griffin.png

69 ms

griffin-bg.png

griffin-bg.png

67 ms

d

d

46 ms

d

d

87 ms

en.json

en.json

30 ms

Accessibility Review

laughlin.com accessibility score

87

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

laughlin.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

laughlin.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Laughlin.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Laughlin.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

laughlin.com

Open Graph data is detected on the main page of Laughlin. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: