Tools & Wizards About Us
laveryrowe.co.uk screenshot

Report Summary

  • 34

    Performance

    Renders faster than
    54% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

laveryrowe.co.uk

Lavery Rowe: Advertising Agency London & Birmingham

Page Load Speed

8.3 sec in total

First Response

185 ms

Resources Loaded

3.9 sec

Page Rendered

4.2 sec

laveryrowe.co.uk screenshot

About Website

Click here to check amazing Lavery Rowe content. Otherwise, check out these important facts you probably never knew about laveryrowe.co.uk

Over 40 years offering effective direct & digital marketing via powerful direct response media. Grow your brand and business. Call us on 020 7378 1780.

Visit laveryrowe.co.uk

Key Findings

We analyzed Laveryrowe.co.uk page load time and found that the first response time was 185 ms and then it took 8.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

laveryrowe.co.uk performance score

34

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

29/100

10%

LCP (Largest Contentful Paint)

Value5.3 s

21/100

25%

SI (Speed Index)

Value8.7 s

16/100

10%

TBT (Total Blocking Time)

Value1,150 ms

22/100

30%

CLS (Cumulative Layout Shift)

Value0.013

100/100

15%

TTI (Time to Interactive)

Value9.3 s

31/100

10%

Network Requests Diagram

laveryrowe.co.uk

185 ms

laveryrowe.co.uk

1682 ms

style.min.css

83 ms

wpforms-full.min.css

163 ms

font-awesome-legacy.min.css

235 ms

Our browser made a total of 97 requests to load all elements on the main page. We found that 90% of them (87 requests) were addressed to the original Laveryrowe.co.uk, 6% (6 requests) were made to Fonts.gstatic.com and 2% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Laveryrowe.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 567.3 kB (6%)

Content Size

9.2 MB

After Optimization

8.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Laveryrowe.co.uk main page is 9.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 8.8 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 98.1 kB

  • Original 115.6 kB
  • After minification 112.0 kB
  • After compression 17.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 98.1 kB or 85% of the original size.

Image Optimization

-5%

Potential reduce by 458.2 kB

  • Original 8.8 MB
  • After minification 8.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Lavery Rowe images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 950 B

  • Original 195.2 kB
  • After minification 195.2 kB
  • After compression 194.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-7%

Potential reduce by 10.0 kB

  • Original 147.2 kB
  • After minification 147.2 kB
  • After compression 137.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Laveryrowe.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 42 (48%)

Requests Now

87

After Optimization

45

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 87 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Lavery Rowe. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 22 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

laveryrowe.co.uk

laveryrowe.co.uk

185 ms

laveryrowe.co.uk

laveryrowe.co.uk

1682 ms

style.min.css

style.min.css

83 ms

wpforms-full.min.css

wpforms-full.min.css

163 ms

font-awesome-legacy.min.css

font-awesome-legacy.min.css

235 ms

grid-system.css

grid-system.css

240 ms

style.css

style.css

318 ms

element-fancy-box.css

element-fancy-box.css

245 ms

element-flip-box.css

element-flip-box.css

249 ms

element-animated-title.css

element-animated-title.css

247 ms

element-tabbed-section.css

element-tabbed-section.css

312 ms

wpforms.css

wpforms.css

313 ms

css

css

46 ms

responsive.css

responsive.css

330 ms

skin-material.css

skin-material.css

332 ms

menu-dynamic.css

menu-dynamic.css

337 ms

js_composer.min.css

js_composer.min.css

390 ms

salient-dynamic-styles.css

salient-dynamic-styles.css

472 ms

style.css

style.css

393 ms

css

css

35 ms

jquery.min.js

jquery.min.js

403 ms

jquery-migrate.min.js

jquery-migrate.min.js

409 ms

player.js

player.js

36 ms

style-non-critical.css

style-non-critical.css

409 ms

jquery.fancybox.css

jquery.fancybox.css

463 ms

core.css

core.css

502 ms

fullscreen-legacy.css

fullscreen-legacy.css

502 ms

jquery.easing.min.js

jquery.easing.min.js

503 ms

jquery.mousewheel.min.js

jquery.mousewheel.min.js

503 ms

priority.js

priority.js

558 ms

transit.min.js

transit.min.js

559 ms

waypoints.js

waypoints.js

559 ms

imagesLoaded.min.js

imagesLoaded.min.js

560 ms

hoverintent.min.js

hoverintent.min.js

626 ms

jquery.fancybox.js

jquery.fancybox.js

703 ms

anime.min.js

anime.min.js

627 ms

superfish.js

superfish.js

627 ms

init.js

init.js

726 ms

touchswipe.min.js

touchswipe.min.js

700 ms

js_composer_front.min.js

js_composer_front.min.js

701 ms

jquery.validate.min.js

jquery.validate.min.js

702 ms

mailcheck.min.js

mailcheck.min.js

648 ms

punycode.min.js

punycode.min.js

581 ms

utils.min.js

utils.min.js

511 ms

wpforms.min.js

wpforms.min.js

508 ms

wpforms-modern.min.js

wpforms-modern.min.js

539 ms

Lavery-Rowe.png

Lavery-Rowe.png

307 ms

Lavery-Rowe_WHT.png

Lavery-Rowe_WHT.png

308 ms

Retitive.png

Retitive.png

308 ms

BetterYou.jpg

BetterYou.jpg

489 ms

Fischer-Future-Heat-UK.png

Fischer-Future-Heat-UK.png

434 ms

bookhound-logo.jpg

bookhound-logo.jpg

591 ms

CHUMS.png

CHUMS.png

457 ms

Hattons-logo.jpg

Hattons-logo.jpg

392 ms

Gtech.png

Gtech.png

390 ms

Nanogen-Logo.png

Nanogen-Logo.png

462 ms

manukadoctor.jpg

manukadoctor.jpg

472 ms

OrcamLogo.png

OrcamLogo.png

493 ms

TM-logo-3-line_Compact.png

TM-logo-3-line_Compact.png

602 ms

Tufferman.png

Tufferman.png

618 ms

935400855

935400855

360 ms

Vytaliving-4C.png

Vytaliving-4C.png

550 ms

warrenjames.png

warrenjames.png

569 ms

KitchenMagic.png

KitchenMagic.png

656 ms

Cobra_WEB.png

Cobra_WEB.png

633 ms

evodental.png

evodental.png

762 ms

Homeserve.png

Homeserve.png

839 ms

Hypnos_WEB-1.png

Hypnos_WEB-1.png

870 ms

Your-Stride_WEB.png

Your-Stride_WEB.png

722 ms

submit-spin.svg

submit-spin.svg

587 ms

Lavery-Rowe_WHT-1.png

Lavery-Rowe_WHT-1.png

99 ms

paul_web.jpg

paul_web.jpg

694 ms

paul_web2.jpg

paul_web2.jpg

604 ms

wayne_web.jpg

wayne_web.jpg

666 ms

wayne_web2.jpg

wayne_web2.jpg

689 ms

PeterForeman.png

PeterForeman.png

811 ms

RrQCbohi_ic6B3yVSzGBrMx6ZI_cy1A6Ok2ML7hwZrHQdadApIcX_Q.ttf

RrQCbohi_ic6B3yVSzGBrMx6ZI_cy1A6Ok2ML7hwZrHQdadApIcX_Q.ttf

125 ms

RrQCbohi_ic6B3yVSzGBrMx6ZI_cy1A6Ok2ML4pwZrHQdadApIcX_Q.ttf

RrQCbohi_ic6B3yVSzGBrMx6ZI_cy1A6Ok2ML4pwZrHQdadApIcX_Q.ttf

181 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs18NvsUZiYCSUhiCnAw.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs18NvsUZiYCSUhiCnAw.ttf

154 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs1_FvsUZiYCSUhiCnAw.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs1_FvsUZiYCSUhiCnAw.ttf

181 ms

cIflMapbsEk7TDLdtEz1BwkebIl1R5_A_gUk0w.ttf

cIflMapbsEk7TDLdtEz1BwkebIl1R5_A_gUk0w.ttf

197 ms

8vIf7wUr0m80wwYf0QCXZzYzUoTK8RZQvRd-D1NYbmyWQk8z_VWZk33xGQ.ttf

8vIf7wUr0m80wwYf0QCXZzYzUoTK8RZQvRd-D1NYbmyWQk8z_VWZk33xGQ.ttf

221 ms

icomoon.woff

icomoon.woff

701 ms

Lavery-Rowe_WHT-1.png

Lavery-Rowe_WHT-1.png

720 ms

PeterForeman.jpg

PeterForeman.jpg

985 ms

faisal_web2.jpg

faisal_web2.jpg

798 ms

faisal_web1.jpg

faisal_web1.jpg

917 ms

andy_web2.jpg

andy_web2.jpg

807 ms

andy_web1.jpg

andy_web1.jpg

1033 ms

KarenLovell.png

KarenLovell.png

853 ms

KarenLovell.jpg

KarenLovell.jpg

958 ms

ben_webFL2.jpg

ben_webFL2.jpg

905 ms

ben_webFL1.jpg

ben_webFL1.jpg

1071 ms

mark_web2.jpg

mark_web2.jpg

920 ms

mark_web1.jpg

mark_web1.jpg

1043 ms

steve_web2.jpg

steve_web2.jpg

923 ms

steve_web.jpg

steve_web.jpg

1056 ms

Accessibility Review

laveryrowe.co.uk accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

laveryrowe.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

laveryrowe.co.uk SEO score

93

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Laveryrowe.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Laveryrowe.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

laveryrowe.co.uk

Open Graph description is not detected on the main page of Lavery Rowe. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: