Tools & Wizards About Us
lexer.com.au screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

lexer.com.au

Lexer | The Leading Customer Data Platform for Retailers

Page Load Speed

4.2 sec in total

First Response

95 ms

Resources Loaded

2.6 sec

Page Rendered

1.5 sec

lexer.com.au screenshot

About Website

Welcome to lexer.com.au homepage info - get ready to check Lexer best content for Australia right away, or after learning these important things about lexer.com.au

How retailers unify all their customer data, understand their customer, create segments, acquire new customers, and grow lifetime value.

Visit lexer.com.au

Key Findings

We analyzed Lexer.com.au page load time and found that the first response time was 95 ms and then it took 4.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

lexer.com.au performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.5 s

15/100

10%

LCP (Largest Contentful Paint)

Value4.6 s

34/100

25%

SI (Speed Index)

Value7.2 s

30/100

10%

TBT (Total Blocking Time)

Value2,010 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.278

44/100

15%

TTI (Time to Interactive)

Value15.3 s

7/100

10%

Network Requests Diagram

lexer.io

95 ms

www.lexer.io

1642 ms

lexer.d1077bb44.min.css

54 ms

fs-cc.js

40 ms

jquery-3.5.1.min.dc5e7f18c8.js

39 ms

Our browser made a total of 55 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Lexer.com.au, 4% (2 requests) were made to Lexer.io and 2% (1 request) were made to Cdn.jsdelivr.net. The less responsive or slowest element that took the longest time to load (1.6 sec) relates to the external source Lexer.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 297.8 kB (15%)

Content Size

2.0 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Lexer.com.au main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 115.3 kB

  • Original 138.1 kB
  • After minification 136.4 kB
  • After compression 22.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 115.3 kB or 83% of the original size.

Image Optimization

-11%

Potential reduce by 175.3 kB

  • Original 1.7 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Lexer needs image optimization as it can save up to 175.3 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-4%

Potential reduce by 7.2 kB

  • Original 168.5 kB
  • After minification 168.5 kB
  • After compression 161.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 34.2 kB
  • After minification 34.2 kB
  • After compression 34.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Lexer.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 8 (15%)

Requests Now

53

After Optimization

45

  • Images
  • JavaScript
  • CSS

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Lexer. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

lexer.io

lexer.io

95 ms

www.lexer.io

www.lexer.io

1642 ms

lexer.d1077bb44.min.css

lexer.d1077bb44.min.css

54 ms

fs-cc.js

fs-cc.js

40 ms

jquery-3.5.1.min.dc5e7f18c8.js

jquery-3.5.1.min.dc5e7f18c8.js

39 ms

lexer.085a68f7a.js

lexer.085a68f7a.js

105 ms

4637073.js

4637073.js

199 ms

gtm.js

gtm.js

109 ms

lftracker_v1_bElvO73kyJb7ZMqj.js

lftracker_v1_bElvO73kyJb7ZMqj.js

356 ms

623a4c66a354fd1f483e31fe_lexer_teal_130.svg

623a4c66a354fd1f483e31fe_lexer_teal_130.svg

30 ms

66ac7f484ee9ca1630ab0482_2308%20Product%20Recommendations.png

66ac7f484ee9ca1630ab0482_2308%20Product%20Recommendations.png

32 ms

664d3a6671e36127d04cab6f_2405%20Compana%20Pet%20brands%20story.png

664d3a6671e36127d04cab6f_2405%20Compana%20Pet%20brands%20story.png

53 ms

6604eb6da48d01b070848011_2403%20APAC%20Webinar_%20Unleash%20Retail%20Success%20Through%20Customer%20Experiences.png

6604eb6da48d01b070848011_2403%20APAC%20Webinar_%20Unleash%20Retail%20Success%20Through%20Customer%20Experiences.png

37 ms

6634925ac195bd930cc2cef6_Proof%20points%20G2%20client%20logos%20(1).png

6634925ac195bd930cc2cef6_Proof%20points%20G2%20client%20logos%20(1).png

35 ms

63c7275b2151657f62843648_Homepage%20-%20hero.png

63c7275b2151657f62843648_Homepage%20-%20hero.png

41 ms

624e0ae35a8c7598c0c7e136_link_arrow.svg

624e0ae35a8c7598c0c7e136_link_arrow.svg

42 ms

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65f8eb34c897f0bac9c98e9c_2024%20stacked%20client%20logos.png

40 ms

65f8ead70a94949138fc78f2_2024%20client%20logos%20master.png

65f8ead70a94949138fc78f2_2024%20client%20logos%20master.png

46 ms

6266b62ffe9271c8928d59b6_Insights.svg

6266b62ffe9271c8928d59b6_Insights.svg

51 ms

6266b79ed7c50928740d6d2f_Rocket.svg

6266b79ed7c50928740d6d2f_Rocket.svg

49 ms

6266b7bb7e22547dd5991ad0_Retail.svg

6266b7bb7e22547dd5991ad0_Retail.svg

52 ms

6266b7bb1c3bfd7cd5ce74e7_SMS.svg

6266b7bb1c3bfd7cd5ce74e7_SMS.svg

54 ms

6266b7bb2ae7435e6cf47d01_Growth.svg

6266b7bb2ae7435e6cf47d01_Growth.svg

57 ms

6266b7bbb9f69719c8135850_Integration.svg

6266b7bbb9f69719c8135850_Integration.svg

58 ms

63f415dd4744d56cc85ba3f5_2302%20Homepage%20-%20partner%20logos%20-%20mobile.png

63f415dd4744d56cc85ba3f5_2302%20Homepage%20-%20partner%20logos%20-%20mobile.png

62 ms

63f406a14744d50b835a4cb6_2302%20Homepage%20-%20partner%20logos.png

63f406a14744d50b835a4cb6_2302%20Homepage%20-%20partner%20logos.png

64 ms

62672dbc8e3dc66e67f2e2a4_Home_-Our-Solutions-_-CDP%402x-1024x1024.png

62672dbc8e3dc66e67f2e2a4_Home_-Our-Solutions-_-CDP%402x-1024x1024.png

61 ms

626800590d232495faefb3be_Home-_-Our-Solutions-_-Marketing%402x-1024x1024.png

626800590d232495faefb3be_Home-_-Our-Solutions-_-Marketing%402x-1024x1024.png

63 ms

62680153a1245e5040c62d5f_Home-_-Solutions-_-Retail%402x.png

62680153a1245e5040c62d5f_Home-_-Solutions-_-Retail%402x.png

188 ms

626801f4c48b7f3f56276096_Home-_-Our-Solutions-_-Sales%402x-1024x1024.png

626801f4c48b7f3f56276096_Home-_-Our-Solutions-_-Sales%402x-1024x1024.png

66 ms

65d6cf7e2623feecb8d06eb1_lexer%20ai%20messaging.png

65d6cf7e2623feecb8d06eb1_lexer%20ai%20messaging.png

93 ms

62680315f6c536d95dba730c_We_re-more-than-a-vendor-5%402x.png

62680315f6c536d95dba730c_We_re-more-than-a-vendor-5%402x.png

95 ms

62680314a73c18d4b7293f89_We_re-more-than-a-vendor-4%402x.png

62680314a73c18d4b7293f89_We_re-more-than-a-vendor-4%402x.png

96 ms

6268031596fe32140040bcec_We_re-more-than-a-vendor-2%402x.png

6268031596fe32140040bcec_We_re-more-than-a-vendor-2%402x.png

93 ms

626803140cf18f34758bb50f_We_re-more-than-a-vendor-1%402x.png

626803140cf18f34758bb50f_We_re-more-than-a-vendor-1%402x.png

94 ms

6268044edf5de28b1ade686e_client-testimonial-background-scaled-1.jpeg

6268044edf5de28b1ade686e_client-testimonial-background-scaled-1.jpeg

96 ms

62696800ca60d73700174e59_Ripcurl-min.svg

62696800ca60d73700174e59_Ripcurl-min.svg

96 ms

6698903506f8620f0c8d0cf6_bf93ce0735045250e7a1017fc1040d21.w1244.h1244._RO621%2C1%2C0%2C0%2C0%2C0%2C0%2C0%2C0%2C0%2C15_FMpng_.png

6698903506f8620f0c8d0cf6_bf93ce0735045250e7a1017fc1040d21.w1244.h1244._RO621%2C1%2C0%2C0%2C0%2C0%2C0%2C0%2C0%2C0%2C15_FMpng_.png

100 ms

64b583f77f088fba9687f33a_blue_bungalow_logo.png

64b583f77f088fba9687f33a_blue_bungalow_logo.png

102 ms

6698909c06f8620f0c8d410c_mstr-dinovite-logo-rgb-primary_logo.png

6698909c06f8620f0c8d410c_mstr-dinovite-logo-rgb-primary_logo.png

97 ms

66988f8ce9d4e60cb681182e_5M0aRnyXOCEyr4vcluJ3cZXSUYS1715270136195_200x200%201.png

66988f8ce9d4e60cb681182e_5M0aRnyXOCEyr4vcluJ3cZXSUYS1715270136195_200x200%201.png

102 ms

65caab0154591b0ce0584049_Alembika%20logo%201.png

65caab0154591b0ce0584049_Alembika%20logo%201.png

103 ms

626967e89aef886807127681_Village%20Cinemas%20Entertainment-min.svg

626967e89aef886807127681_Village%20Cinemas%20Entertainment-min.svg

103 ms

6269680a3981a522c673bf79_Mountain%20Khakis-min.svg

6269680a3981a522c673bf79_Mountain%20Khakis-min.svg

105 ms

64b580ebde423e6e0ba8a9d3_Logo_Pierre_Fabre%20(1).png

64b580ebde423e6e0ba8a9d3_Logo_Pierre_Fabre%20(1).png

100 ms

6269682a2b9c0cd679067e72_Black%20Diamond%20Retail%20Outdoors-min.svg

6269682a2b9c0cd679067e72_Black%20Diamond%20Retail%20Outdoors-min.svg

92 ms

64ad9c54a655edd542e7695e_TGV%20Cinemas.png

64ad9c54a655edd542e7695e_TGV%20Cinemas.png

90 ms

626967cf5aee7f4aff31041b_Vinomofo-min.svg

626967cf5aee7f4aff31041b_Vinomofo-min.svg

91 ms

669890f58f0295999aa20b33_logo-bullymake-665b0bd5de8cc.png

669890f58f0295999aa20b33_logo-bullymake-665b0bd5de8cc.png

84 ms

64ad9dba685b2d18caa162f6_Harris%20Scarfe.png

64ad9dba685b2d18caa162f6_Harris%20Scarfe.png

85 ms

65c01ee5f3df60b9d3ffc742_The%20Upside.png

65c01ee5f3df60b9d3ffc742_The%20Upside.png

95 ms

624e0cd40832611203c6cebc_logo%20-%20white.svg

624e0cd40832611203c6cebc_logo%20-%20white.svg

95 ms

conversations-embed.js

conversations-embed.js

87 ms

4637073.js

4637073.js

93 ms

banner.js

banner.js

87 ms

Accessibility Review

lexer.com.au accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

lexer.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

lexer.com.au SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Lexer.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Lexer.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

lexer.com.au

Open Graph data is detected on the main page of Lexer. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: